This presentation highlights the importance of tone and empathy when communicating bad news to customers.

1. How to communicate bad news online
Mike Hickinbotham
New Media Manager
Brand, Innovation and Creativity - CMO

2. Mike Hickinbotham, New Media Manager, Brand, Innovation and Creativity, CMO 1

3. 1. Markets are
conversations.
2. Markets consist of
human beings, not
demographic sectors.
3. Conversations among
human beings sound
human. They are
conducted in a
human voice.
Mike Hickinbotham, New Media Manager, Brand, Innovation and Creativity, CMO 2`

4. Mike Hickinbotham, New Media Manager, Brand, Innovation and Creativity, CMO 3`

5. Mike Hickinbotham, New Media Manager, Brand, Innovation and Creativity, CMO 4`

6. Mike Hickinbotham, New Media Manager, Brand, Innovation and Creativity, CMO 5`

7. Mike Hickinbotham, New Media Manager, Brand, Innovation and Creativity, CMO 6`

8. Mike Hickinbotham, New Media Manager, Brand, Innovation and Creativity, CMO 7

10. Mike Hickinbotham, New Media Manager, Brand, Innovation and Creativity, CMO 9

11. YOU CAN CONTACT ME HERE …
http://twitter.com/M_Hickinbotham
http://au.linkedin.com/in/mikehickinbotham
Mike Hickinbotham, New Media Manager, Brand, Innovation and Creativity, CMO