1. Brya Cameron, Marcus Daye, Makita Edwards, Brandon Osborne, and Jamaal Wilson
SOUNDCLOUD

2. WHAT IS SOUNDCLOUD?
Soundcloud is an online audio distribution platform that allows
users to:
• Upload
• Record
• Promote
• Share
• Listen to
originally created sounds.

3. BACKGROUND INFO
• Founded 2007 in Stockholm, Sweden
• Launched in October 2008
• Headquarters are currently in Berlin, Germany
• Privately held company
• SoundClound was initially designed for musicians to share
music recordings amongst each other
• Now the estimated worth is $3,130,000,000
• Active Users: 175 million monthly listeners
• SoundCloud is the second biggest streaming music service in
the world behind YouTube

4. FEATURES
- Upload music with distinctive URLS
- Create and join groups where music can be shared
- Ability to make playlist (like, post, share, follow)
- Access music through online and mobile application
- A clean interface. “ In fact, SoundCloud is pretty as hell”
- Alexander Ljung and Forss (founders of SoundCloud)
- “Timed Comment” system
- No file size limits

5. BENEFITS: FREE
• - 3 total upload hours
• - 100 downloads per track
• - Unlimited playlist creation
• - Uploaders are able to see statistics from their music (see the amount of
plays, downloads, comments and favorites of tracks)

6. BENEFITS: PRO
• - 6 total upload hours
• - 1,000 downloads per track
• - Unlimited playlist creation
• - More stats (plays, downloads, comments and likes, plus get details on who's
listening)
• - Spotlight feature (highlight up to 5 sounds or playlists at the top of your profile)
• - Quiet Mode feature (hide comments and stats on your tracks & make
comments private)
• - Customizable 'Buy' button text
• - Replace/update track files without losing any stats or comments

7. BENEFITS: PRO UNLIMITED
• - Unlimited upload hours*
• - Unlimited downloads per track
• - Unlimited playlist creation
• - Pro stats (see where your listeners are, and where your sounds are being embedded,
linked to and posted around the web)
• - Spotlight feature (highlight up to 5 sounds or playlists at the top of your profile and have
your Spotlighted tracks show up as suggestions after your track has finished playing in
embedded players)
• - Quiet Mode feature (hide comments and stats on your tracks & make comments private
• - Customizable 'Buy' button text
• - Replace/update track files without losing any stats or comments
• - Pro support (prioritized customer support help)

8. MAJOR COMPETITORS
1. YouTube
• - Able to upload music videos
• - High definition
• 2. Pandora
• - Music feed to follow other users
• - Background information on artist
• 3. Spotify
• - Search by full albums
• - Eliminates piracy
• 4. Bandcamp
• - Sell physical goods
• - Great uploader/listener relationship

9. TARGET MARKET
• Geographic: Services are available worldwide through two mediums (application and
website)
• Demographic:
Majority of Users: Females
Top Users: 26-35 (30%) age
Top countries: United States, Germany, United Kingdom, India and Egypt
• Psychographic:
Music oriented audience
• Website traffic:
Globally: 169
United States: 115

10. CAMPAIGN 1: INNOVATIVENESS
• Innovation is a new idea, more effective device or process. Innovation can
be viewed as the application of better solutions that meet new requirements,
inarticulated needs, or existing market needs.
• SoundCloud is the first of its kind.

11. PARTY WITH HEADPHONES

12. MUSIC “RAIN”

17. INNOVATIVENESS

20. INNOVATIVENESS
• Radio

21. CAMPAIGN 2: MUSICIAN/LISTENER
RELATIONSHIP
• Bonding: To join or be joined securely to something else.
• Soundcloud has the ability to expand artists’ fan/follower base, especially
through the features and benefits offered from using the network.

22. The many mobile apps allow for
recording and uploading from a
smart phone which is great for
spontaneous recordings (not
everything needs to be
mastered)

24. You’ve been invited to my exclusive
listening party! Log in to
soundcloud.com to hear more.