Why Should I Work for You? (The EVP)

MaRS Discovery District
MaRS Discovery DistrictMaRS Discovery District
Whether you have
1 or 100 employees
you need an EVP to hire the next
person.
Why should I join you?
Companies with a strong EVP are
2 x as likely to report on
achieving financial performance
significantly above their peers
– Tower Watson 2012-13 Talent Management & Rewards Study
Value proposition is a statement of
the unique benefits
delivered by your offering to a
target customer
Unique benefits
provide competitive
differentiation
1. Evolves with the business
2. Connected to the
consumer/corporate
brand
3. Willing to share the
great & not-so-great
4. Employee
must believe it
& be your story tellers
5. Created with the
“Customer”
in mind
6. More then
Compensation &
Benefits
7. Not a list of Perks
Place to start
Product: what you are building
Passion: why you are building it
People: who you are building it with
Purpose: where do you hope this leads
Why should I join you?
Connect with me on LinkedIn,
@dcharney or dananddaneal@rogers.com
Thank you!
Let’s stay in touch.
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Why Should I Work for You? (The EVP)