2. The Sparks Foundation is a non-profit
organization that is working to bring parity
in education, making sure children have an
equal opportunity at success, irrespective
of their financial background.
The Sparks Foundation
3. Why do we need a Marketing Plan?
• A marketing plan helps us assess our market, determine our target
audience and select appropriate marketing vehicles for promoting our
company.
• Without a proper marketing plan chances are our advertisements,
marketing and promotions efforts are haphazard.
4. Objectives of Marketing Plan
1. Reach maximum students/freshers - We need to find our target audience
first as we are into education and learning industry we need to find students
and freshers who are willing to learn and get practical exposure of actual
corporate world. In todays world if we want to reach mass audience the only
efficient and cost effective way is Digital Marketing.
2. Increase current community engagement.- We should find ways to engage
current followers by regular posting of new useful contents by uploading
Creative images, informative articles, online group discussion and sharing
success stories, all these things will help us build a strong brand in the eyes
of current followers as well as new followers.
6. Execution of Marketing Plan.
• Social Media Marketing
Sample post that can be posted
on various social media
platforms like LinkedIn,
Twitter, Instagram, Facebook
• We at The Sparks Foundation aim to inspire, motivate and
encourage students to learn, create and help build a better society,
teach new ways of thinking, to innovate and solve the problems on
their own, and let the students integrate, and help each other, learn
from each other and do well together.
So what are you waiting for ?
Apply now and get a chance to learn from industry experts.
7. Search Engine Optimization
We need to optimize our website in such a way
that search engine shows our website at top of
organic search. We need to understand search
engine algorithm in which search engine ranks
websites.
Outcome :
1. Website ranked at top of organic search
2. Zero cost to rank website at top.
3. Website visible to more number of people.
4. Help in attracting more traffic to website.
8. Email Marketing
We should include SUBSCRIBE US option in our Home
page so that interested candidates can enter their email id and
get information about the programs that we are offering.
Nowadays it is mandatory for everyone to have an Email Id,
which will help us reach large number or people easily.
Outcome:
1.Reach larger audience.
2.Cost effective.
3.Increased Brand Awareness.
9. Marketing Analytics
One of the major benefit of Digital Marketing is that is
highly trackable that is we can know from where is the
traffic coming from to our website and which marketing
platform is the most effective.
10. Summary
• In summary, if The Sparks Foundation uses combination of various
marketing strategies given above I am sure we can attract more
audience and increase community engagement.
• Also it is important to track results from our marketing campaigns
as it will help us in planning future marketing campaigns.
