"People do not want to connect with you because of what you do... They want to connect with you because of why you do the things you do." Maarten Schäfer and Anouk Pappers - Founders CoolBrands Presentation by Maarten Schäfer and Anouk Pappers Given as an inspirational presentation for start-ups at 'ROCKSTART' in Amsterdam

1. Anouk Pappers
Brand Anthropologist
Founder CoolBrands
Maarten Schäfer
Storyteller - Photographer
Author ‘Around the World in 80 Brands’

8. WE WERE BORN…
…WE ARE GOING TO DIE

9. WE WERE BORN…
TRAVEL
GET INSPIRED
SHARE TO INSPIRE OTHERS
…WE ARE GOING TO DIE

29. WHAT QUESTION COMES
TO MIND?

30. HOW TO CONNECT WITH
PEOPLE… WHO DON’T
KNOW YOU?

32. GOOGLE IS THE NEW
BACKGROUND CHECK!

33. SOMETHING HAPPEND
IN 2013…
SOMETHING THAT WILL
CHANGE THE WAY WE
DO BUSINESS.

34. THE RISE OF THE
REPUTATION ECONOMY

35. THE RISE OF THE
REPUTATION ECONOMY
“COOLBRANDS PEOPLE”

36. YOUR ONLINE PERSONAL
REPUTATION

37. YOUR ONLINE PERSONAL
REPUTATION
MAY BECOME THE MOST
IMPORTANT ASSET YOU
HAVE

38. PEOPLE WILL CONNECT
WITH YOU…
NOT BECAUSE OF WHAT
YOU DO
BUT WHY YOU DO THE
THINGS YOU DO

39. OUR HIDDEN AGENDA…

40. OUR HIDDEN AGENDA…
MEANINGFULL BRANDED
CONTENT

41. OUR HIDDEN AGENDA…
MEANINGFULL BRANDED
CONTENT
‘STORYTELLING EXPEDITIONS’

42. STORYTELLING
EXPEDITION
INTO BRAZIL FOOD

43. CLIENT:
APEX BRAZIL

44. SBA

45. SBA

46. SBA

47. SBA

48. SBA

49. SBA

50. SBA

51. DELIVERY:
BOOK
ENHANCED BY AUGMENTED REALITY
TO BE DISTRIBUTED
ON INTERNATIONAL FOOD FAIRS

52. STORYTELLING EXPEDITION
THROUGH THE MIDDLE
EAST AND AFRICA

53. CLIENT:
KEMPINSKI
HOTELS

54. CLIENT:
KEMPINSKI HOTELS

55. KEMPINSKI

56. KEMPINSKI

57. KEMPINSKI

58. KEMPINSKI

59. KEMPINSKI

60. KEMPINSKI

61. KEMPINSKI

62. DELIVERY:
BOOK
CROSS SELLING TOOL
INTERACTION ON SOCIAL MEDIA