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MOBILE
MADNESS
01
Platforms, Portals, Auctions, Exchanges & Trading Floors
Experience
description of a platform vs. an application
A platform serves no direct purpose to end users itself. It
does provide infr...
03
Fortune 500 Corporations : Marketing & Communications
Experience
Bob
Izumi
Professional Angler
Robert
Munsch
Children's Author
Claudia
Schiffer
Model
Matthew
McConaughey
Actor
Mega Media ...
Marketing Technology
Experience
Branding
05
Marketing
Applications
Platforms
THE SHIFT TO
DIGITAL MEDIA.
06
Paradigm Shift
Marketing Technology
THE SHIFT TO
SOCIAL
LOCAL
MOBILE
The Shift is in Motion
Marketing Technology
07
If you don’t know where you are going any
road will get you there.”.
Lewis Carroll, English writer, mathematician, logicia...
In early 2000, we have the same tools..
* Websites
* Mobile devices - palm, blackberry, palm, pearl, blueberry
* Mobile si...
10
What has really changed over the last fifteen years?
Social Media is Passe
SOCIAL MEDIA IS
HERE TO STAY.
11
The Social Shift
Social Media is Passe
The conversation on the relevance social
media is ...
Social Media Outlet Launches
LinkedIn 2002 Pinterest 2010
Facebook 2004 Instagram 2010
YouTube 2005 Snapchat 2011
Twitter ...
SOCIAL Media Conversations Have Changed
• is social media is relevant? (CMA - Canadian Marketing
Association - 2010)
• how...
SOCIAL Media Conversations Have Changed
• how can we leverage these communication platforms?
• which social media outlets ...
• there is a paradigm shift in the amount of time people are
spending on apps instead of “in browser” experiences
• consum...
“Mobile applications deliver impressive experiences for business
and personal users. By 2016, 1 billion global
consumers w...
18
The Mobile Shift
Mobile Madness Today
“Employees want their mobile devices to be just as capable of
completing work tasks as their PCs. This means enabling them...
“Gartner predicts that, by 2018, more than 50 percent of users will
go to a tablet or smartphone first for all online acti...
21
The Mobile Shift
Mobile Madness Today
22
The Mobile Shift
Mobile Madness Today
23
The Local Shift
Localization
24
Social Local Mobile
The Future is SoLoMo
• localization
• geo fencing
• beacon technology
• social sharing, social listening
• internet of things (IOT)
• proximity...
how did we go SoLoMo?
how did we find our SoLoMoJo?
26
Social Local Mobile
The Future is SoLoMo
November 2013
-invited to the Canadian Consulate in Manhattan
My mind has been in SoLoMo-de for the last year
I’ve been as...
Estee Lauder, American Express, Verizon.
All I want to talk about is disruptive technology
social, local and mobile.
The o...
• Sitting in a hotel bar, connecting with an old
friend over martinis
• A friend begins to talk about how she went to
some...
“I can’t tell you what I had
to do to get these Jimmy
Choo shoes.”
• And these are all shoes
from sample sale
shopping.
31...
32
Social Local Mobile
The Future is SoLoMo
Needs Analysis & Requirements Gathering
So I start asking Amna questions:
• how do you find out about these sales?
• where...
Opportunity.
• Back in the day, business plan, market research - valid?
• five year and ten year plans
• not today. market...
New York City + I love Manhattan + I love fashion + marketing
technologist
• largest city in the United States
• Nearly 8....
We can make an
app for that…
….branding, technology, SOCIAL, LOCAL,
MOBILE, apps and marketing all come
together.
36
Socia...
The Name Game
• atoi name definition
• brandstorming
• a little hint = iota
• haute couture fashion reigns from
France
• C...
• colour - not hot pink
• luxury
• sophisticated
• not child like
• amna “ I have visions of little pink
shopping bags in ...
39
Social Local Mobile
The Future is SoLoMo
40
Social Local Mobile
The Future is SoLoMo
41
Social Local Mobile
The Future is SoLoMo
42
Go Local
The Future is SoLoMo
43
Go Local
The Future is SoLoMo
44
Go Local
The Future is SoLoMo
45
Go Local
The Future is SoLoMo
46
Go Local
The Future is SoLoMo
47
Go Local
The Future is SoLoMo
platform vs. app
• cross platform
• 80 % portable to other mobile
platforms
• system for backend management
• built with a...
The road we are on and where are we
travelling:
• Manhattan, Los Angeles, Toronto,
Miami
• engage bloggers and atoi enthus...
49
Social Local Mobile
The Future is SoLoMo
Green P Parking
• Toronto Parking App for non-gated,
off street lots
• Map of available parking lots
• Pay for parking from your phone
• R...
49
Social Local Mobile
The Future is SoLoMo
Digital Library - Overdrive App
• Connects with library accounts to
download ebooks and audiobooks from
the library right to your phone
• Borrow eBooks, a...
49
Social Local Mobile
The Future is SoLoMo
Connected Care App
• Real-time updates on emergency
department wait times and urgent care
clinic wait times
• A directory of WRHA services an...
49
Social Local Mobile
The Future is SoLoMo
Alberta Health Service
s
• Health care locater
• emergency department wait times
• Find facilities, programs and services
nearby and updated every ...
49
Social Local Mobile
The Future is SoLoMo
Canadian Mountain Parks Companion
• Health care locater
• emergency department wait times
• Find facilities, programs and services
nearby and updated every ...
“If you don’t know where you are going any
road will get you there.”.
Lewis Carroll, English writer, mathematician, logici...
“If you don’t know where you are going any
road will get you there.”
Lewis Carroll, English writer, mathematician, logicia...
“Logic will get you from A to B, imagination
will take you anywhere.”.
Albert Einstein, German-born theoretical physicist....
Social Media Madness
Next session: The Power of Pinterest
http://www.madhattertech.ca/event/social-
media-madness-series
5...
DON’ T BE A STRANGER, KEEP IN TOUCH!
(226) 444 -0437
c o nne c t @ m adhatte rte c h.c a
@ MAR COMMTE CH
@ MADHATTE R TE C...
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Region of Waterloo Speaking Engagement, Mad Hatter Technology - Mobile Madness 01/22/16

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Waterloo Region Speaking Engagement
- Social, Local, Mobile
-Local Service Apps
- Digital Engagement

Publié dans : Technologie
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Region of Waterloo Speaking Engagement, Mad Hatter Technology - Mobile Madness 01/22/16

  1. 1. MOBILE MADNESS
  2. 2. 01 Platforms, Portals, Auctions, Exchanges & Trading Floors Experience
  3. 3. description of a platform vs. an application A platform serves no direct purpose to end users itself. It does provide infrastructure for one or more applications (which do serve a direct purpose to end users) to be developed and delivered. An application can also be called a software program which runs on devices, operating systems, and the platforms. 02 The Mobile Shift Mobile Madness Today
  4. 4. 03 Fortune 500 Corporations : Marketing & Communications Experience
  5. 5. Bob Izumi Professional Angler Robert Munsch Children's Author Claudia Schiffer Model Matthew McConaughey Actor Mega Media Stars Experience 04
  6. 6. Marketing Technology Experience Branding 05 Marketing Applications Platforms
  7. 7. THE SHIFT TO DIGITAL MEDIA. 06 Paradigm Shift Marketing Technology THE SHIFT TO SOCIAL LOCAL MOBILE
  8. 8. The Shift is in Motion Marketing Technology 07
  9. 9. If you don’t know where you are going any road will get you there.”. Lewis Carroll, English writer, mathematician, logician, anglican deacon and photographer. To understand where we are going, we first need to understand; * where we were * where we are today * and what we are building towards in the future 08 Strategic Planning Marketing Technology
  10. 10. In early 2000, we have the same tools.. * Websites * Mobile devices - palm, blackberry, palm, pearl, blueberry * Mobile sites - mobile web m.mywebaddress.com *Applications - now called “apps” *Big data – structured, hard to visualize – bandwidth increased *Unstructured data - increases exponentially – social media 09 Digital Media Toolbox Marketing Technology
  11. 11. 10 What has really changed over the last fifteen years? Social Media is Passe
  12. 12. SOCIAL MEDIA IS HERE TO STAY. 11 The Social Shift Social Media is Passe The conversation on the relevance social media is passe.
  13. 13. Social Media Outlet Launches LinkedIn 2002 Pinterest 2010 Facebook 2004 Instagram 2010 YouTube 2005 Snapchat 2011 Twitter 2006 Google+ 2011 Tumblr 2007 Vine 2012 12 The Social Shift Social Media is Passe
  14. 14. SOCIAL Media Conversations Have Changed • is social media is relevant? (CMA - Canadian Marketing Association - 2010) • how much is a “like” worth? • how do we measure? • do we really need to be on Twitter? • how are we going to generate revenue? • do you really think we can reach our customers on Facebook? 13 The Social Shift Social Media is Passe
  15. 15. SOCIAL Media Conversations Have Changed • how can we leverage these communication platforms? • which social media outlets are relevant to our business? • are we going to be advertising on social platforms? • how many platforms should we leverage? • how do we resource this role? how do we plan our social activities? • what are our policies? how are we going to manage social media? • does this fit into our product strategy? what is our social media brand strategy? • how can we leverage social media for better customer service? • how do we integrate social media into our brand conversations and channels? • how do we protect our brand in the digital landscape? Protect your ASSets. 14 The Social Shift Social Media is Passe
  16. 16. • there is a paradigm shift in the amount of time people are spending on apps instead of “in browser” experiences • consumers want to be engaged where they are standing, in the moment, on demand, and are looking for things “near by” • convenience, ease of use, and entertainment 15 The Mobile Shift Mobile Madness Today
  17. 17. “Mobile applications deliver impressive experiences for business and personal users. By 2016, 1 billion global consumers will have the power of a PC via their mobile device; this shift will drive continued demand for apps that provide education and entertainment, extend business processes, enhance communication, and improve productivity.” Forrester Research, November 4th, 2015 https://www.forrester.com/Mobile-Apps 16 The Mobile Shift Mobile Madness Today
  18. 18. 18 The Mobile Shift Mobile Madness Today
  19. 19. “Employees want their mobile devices to be just as capable of completing work tasks as their PCs. This means enabling them with an ever-expanding set of mobile apps. Fall short, and you risk facing the app-ocalypse — the missed opportunity to capture mobile's potential for your digital business.” Forrester Research, by Christian Kane, October 30th, 2015. 19 The Mobile Shift Mobile Madness Today
  20. 20. “Gartner predicts that, by 2018, more than 50 percent of users will go to a tablet or smartphone first for all online activities.” Gartner Research, December 8th, 2014 http://www.gartner.com/newsroom/id/2939217 20 The Mobile Shift Mobile Madness Today
  21. 21. 21 The Mobile Shift Mobile Madness Today
  22. 22. 22 The Mobile Shift Mobile Madness Today
  23. 23. 23 The Local Shift Localization
  24. 24. 24 Social Local Mobile The Future is SoLoMo
  25. 25. • localization • geo fencing • beacon technology • social sharing, social listening • internet of things (IOT) • proximity plays • sensor technology 25 Social Local Mobile The Future is SoLoMo
  26. 26. how did we go SoLoMo? how did we find our SoLoMoJo? 26 Social Local Mobile The Future is SoLoMo
  27. 27. November 2013 -invited to the Canadian Consulate in Manhattan My mind has been in SoLoMo-de for the last year I’ve been asked to come down to the Consulate to meet other women in technology in an effort to build bridges and generate innovation and ideas between women in tech in Canada and women in tech in the US 27 Social Local Mobile The Future is SoLoMo
  28. 28. Estee Lauder, American Express, Verizon. All I want to talk about is disruptive technology social, local and mobile. The one person in the room who gets it - is from Verizon. 28 Social Local Mobile The Future is SoLoMo
  29. 29. • Sitting in a hotel bar, connecting with an old friend over martinis • A friend begins to talk about how she went to some sample sales earlier • Pop up shops where haute couture brands sell off last years fashions 29 Social Local Mobile The Future is SoLoMo
  30. 30. “I can’t tell you what I had to do to get these Jimmy Choo shoes.” • And these are all shoes from sample sale shopping. 31 Social Local Mobile The Future is SoLoMo
  31. 31. 32 Social Local Mobile The Future is SoLoMo
  32. 32. Needs Analysis & Requirements Gathering So I start asking Amna questions: • how do you find out about these sales? • where is the information currently posted? • are there any websites posting this information? • where are the pop up shops? • how many locations? the same locations? different locations? • once you find out about a sale, how long before the sale happens? Problem - no centralized information on sample sales = data. 33 Social Local Mobile The Future is SoLoMo
  33. 33. Opportunity. • Back in the day, business plan, market research - valid? • five year and ten year plans • not today. marketplace moves too fast • first to market 34 Social Local Mobile The Future is SoLoMo
  34. 34. New York City + I love Manhattan + I love fashion + marketing technologist • largest city in the United States • Nearly 8.5 million people in 2014 • 55 million tourists annually • since the wealthiest people in the world are the 1% • there must be a lot sample sale shoppers • market share 35 Social Local Mobile The Future is SoLoMo
  35. 35. We can make an app for that… ….branding, technology, SOCIAL, LOCAL, MOBILE, apps and marketing all come together. 36 Social Local Mobile The Future is SoLoMo Branding Marketing Applications Platforms
  36. 36. The Name Game • atoi name definition • brandstorming • a little hint = iota • haute couture fashion reigns from France • Canada has French history and I love French • atoi means to you 37 Social Local Mobile The Future is SoLoMo
  37. 37. • colour - not hot pink • luxury • sophisticated • not child like • amna “ I have visions of little pink shopping bags in my head.” 38 Social Local Mobile The Future is SoLoMo
  38. 38. 39 Social Local Mobile The Future is SoLoMo
  39. 39. 40 Social Local Mobile The Future is SoLoMo
  40. 40. 41 Social Local Mobile The Future is SoLoMo
  41. 41. 42 Go Local The Future is SoLoMo
  42. 42. 43 Go Local The Future is SoLoMo
  43. 43. 44 Go Local The Future is SoLoMo
  44. 44. 45 Go Local The Future is SoLoMo
  45. 45. 46 Go Local The Future is SoLoMo
  46. 46. 47 Go Local The Future is SoLoMo
  47. 47. platform vs. app • cross platform • 80 % portable to other mobile platforms • system for backend management • built with a framework to extend to build upon • search and “scraping” technology • underlying data model • technology infrastructure 48 Social Local Mobile The Future is SoLoMo
  48. 48. The road we are on and where are we travelling: • Manhattan, Los Angeles, Toronto, Miami • engage bloggers and atoi enthusiasts in each city centre • NYC has 55 M annual tourists • 1 M users within 3 years • constant content creation & curation • moderating in the backend • technical updates and releases • “alpha, beta, pi” • “I love to be in the pi zone.” 49 Social Local Mobile The Future is SoLoMo
  49. 49. 49 Social Local Mobile The Future is SoLoMo Green P Parking
  50. 50. • Toronto Parking App for non-gated, off street lots • Map of available parking lots • Pay for parking from your phone • Receive alerts when your parking is about to expire – option to extend • Extend parking duration with phone 49 Social Local Mobile The Future is SoLoMo Green P Parking
  51. 51. 49 Social Local Mobile The Future is SoLoMo Digital Library - Overdrive App
  52. 52. • Connects with library accounts to download ebooks and audiobooks from the library right to your phone • Borrow eBooks, audiobooks and stream video form your local library • Each library has its own collection of books • Free application 49 Social Local Mobile The Future is SoLoMo Digital Library - Overdrive App
  53. 53. 49 Social Local Mobile The Future is SoLoMo Connected Care App
  54. 54. • Real-time updates on emergency department wait times and urgent care clinic wait times • A directory of WRHA services and clinic locations • Find a family doctor • Health services directory • links to government websites such as the Manitoba’s Family Doctor finder 49 Social Local Mobile The Future is SoLoMo Connected Care App
  55. 55. 49 Social Local Mobile The Future is SoLoMo Alberta Health Service s
  56. 56. • Health care locater • emergency department wait times • Find facilities, programs and services nearby and updated every 2 minutes • helps local citizens decide where to access health care assistance for themselves and their families 49 Social Local Mobile The Future is SoLoMo Alberta Health Services
  57. 57. 49 Social Local Mobile The Future is SoLoMo Canadian Mountain Parks Companion
  58. 58. • Health care locater • emergency department wait times • Find facilities, programs and services nearby and updated every 2 minutes • helps local citizens decide where to access health care assistance for themselves and their families 49 Social Local Mobile The Future is SoLoMo Alberta Health Care
  59. 59. “If you don’t know where you are going any road will get you there.”. Lewis Carroll, English writer, mathematician, logician, anglican deacon and photographer. 50 Strategic Planning Marketing Technology
  60. 60. “If you don’t know where you are going any road will get you there.” Lewis Carroll, English writer, mathematician, logician, anglican deacon and photographer. 50 Strategic Planning Marketing Technology
  61. 61. “Logic will get you from A to B, imagination will take you anywhere.”. Albert Einstein, German-born theoretical physicist. 51 Strategic Planning Marketing Technology
  62. 62. Social Media Madness Next session: The Power of Pinterest http://www.madhattertech.ca/event/social- media-madness-series 51 Strategic Planning Marketing Technology
  63. 63. DON’ T BE A STRANGER, KEEP IN TOUCH! (226) 444 -0437 c o nne c t @ m adhatte rte c h.c a @ MAR COMMTE CH @ MADHATTE R TE CH FACE BOOK.COM/MADHATTE R TE CH linkedin.com/company/mad - hatte r -te c hno lo gy -inc

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