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David Rose - Juicy Feedback Loops

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David Rose - Juicy Feedback Loops

8

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Description




Juicy Feedback Loops

The term “juicy feedback” comes from game design where a small action produces a surprisingly large reaction. David will present six design principles that anyone can use to motivate healthy behavior. Using these principles his company, Vitality, created a wireless pill cap which is helping people take their daily medications over 90% of the time (from a baseline of 70%). David will also present a framework for tailoring behavioral change programs to offer each person an optimal mix of social feedback, reminders, accountability, education, and financial incentives.

Transcription

  1. Enchanted Objects @davidrose drose@media.mit.edu
  2. Horse Power
  3. Big Horse Power In 1870 this portable steam engine from Ransomes & Sims could deliver the power of 20 horses
  4. Fractional HP
  5. Big Artificial Intelligence
  6. Fractional AI Anti-lock brakes Automatic transmission Climate control Satellite Radio Automatic wipers Navigation Adaptive cruise control
  7. 1918 AppStore
  8. Apps are a stage of adolescence Mature is invisible, natural, embedded
  9. Enchantment Disney
  10. Enchantment
  11. Enchantment
  12. Enchantment <shoes>
  13. Enchantment
  14. Enchantment
  15. Enchantment creates better affordances Ambient Umbrella
  16. A single pixel browser Ambient Orb
  17. Fishing
  18. Fishing
  19. Fishing
  20. Fishing
  21. Knowing, without thinking Stage 1: Stage 2: Pre-attentive Late Processing Processing • Rapid parallel • Slower serial processing • Feature extraction • Emphasis on symbols • Involuntary • Volitional
  22. Pre-Attentive Examples
  23. Pervasive is persuasive
  24. Augment ordinary objects with digital shadows
  25. Try to fly this with your phone...
  26. Ambient information changes our perception of time, and our behavior Data from NextBus
  27. Making information public is even more persuasive
  28. Changing daily behavior with packaging
  29. 3.5 Billion
  30. GlowCap
  31. This is what poor-adherence looks like... Each row is person, each column is a day. Red indicates a missed dose. Control group=71% of doses taken
  32. This is what adherence looks like with GlowCaps Over 95% of doses taken over 6 months
  33. Fast feedback loops
  34. If the cap is still not opened, Vitality places an automated call to ask “WHY?”
  35. We only change in groups
  36. Weekly emails show progress and are shared with a loved one.
  37. Every month you and your physician receive a printed progress report.
  38. Push to refill button = “Supply-chain-management for your home”
  39. VITALITY
  40. Think of incentives as chords
  41. Introducing the Motivational Map Our goal is to better characterize how people are motivated differently to offer different programs and incentives tailored for each person.
  42. How are we motivated differently?
  43. VITALITY An eco-system of ambient sensors
  44. Vitality Watch
  45. Soft Scale • Converts ordinary soft bathmat into a weight and BMI scale • Fiber-optic LEDs sewn into the mat display last 2 weeks weight trends against a goal line • Wireless connection to the web permits realtime data analysis and graphing on smart phone.
  46. Vitality Sticker • Adhere to a water bottle, toothbrush, floss, a musical instrument, cellphone, any object. • Activity is reported in realtime through the hub
  47. Spirometer Kazoo • Makes spirometry fun using sound and projection • Spirograph projection shows visual feedback to anticipate an asthma attack • Wireless connection to the web permits realtime data analysis and graphing on smart phone.
  48. Embeds a 360 camera to record a social and caloric Salt Sentinel memory of the meal: who was there and what they ate. uploads images to mechanical turk for realtime analysis Data-shadows, in the decisional-moment
  49. MIT Media Lab Innovation is our DNA
  50. Enchanted furniture
  51. Furniture is the infrastructure for human activity.  Every day we sit down at the breakfast table, settle into our desk chairs, open cabinets and drawers, and fall into bed. Enchanted furniture @DavidRose drose@media.mit.edu www.roseology.com
  52. Why are you so thrilled about mobile?
  53. Why are you so obsessed with portability?
  54. Really?
  55. MIT Media Lab
  56. MIT Media Lab
  57. Analyze traditional furniture forms, then embed technology apps that allow each to be a better version of its aspirational-self. FURNITURE FORM PSYCHOLOGICAL STATE APP cabinetry discovery, surprise, revealing presence, communication coffee table communion, casual sharing photos Wall clock pacing resource consumption Table conversation, storytelling turn-taking Reclining chair relaxation, respite music Lounge chair reflection diary Desk productivity, teamwork team status Trash bin recycling satisfaction, need to restocking, reordering replenish Doorbell signaling arrival, excitement, family whereabouts or anticipation status Chandelier dazzling energy, extravagance social activity Door handle, Door mat, transition traffic congestion, NextBus key hook schedule Mirror preparation weather conditions, pollen count
  58. Bottom up. Not a platform
  59. Skype Cabinet This cabinet opens a persistent, dedicated connection between you and a loved one. Crack the window open to hear them, open the cabinet to open a video connection.
  60. Ideal for generation-jumping conversations: kids to grands 3 year old 8 year old 44 year old eye height 3’ eye height 4’ eye height 5’ connected to grandma connected to aunt molly connected to dad
  61. Skype Cabinet
  62. This coffee table recognizes topics of conversation in the room FaceBook Coffee Table with voice recognition, then displays photos of people and places from each person’s FaceBook account to complement the conversation.
  63. FaceBook Coffee Table
  64. Energy Clock
  65. Pandora Chair This chair plays music from different parts of the world based on which direction you are facing and your angle of repose.
  66. Pandora Chair
  67. Pandora Chair
  68. Pandora Chair
  69. Shows online activity based on the illumination level and decay of their bulb. Ambient peripheral indicator Social Chandelier of online status and activity. Data from
  70. Google Latitude Doorbell This augmented doorbell uses location-based-services to provide subtle audio cues about the state of your family. This augmented doorbell uses location-based-services to provide subtle audio cues about the state of your family.
  71. Google Latitude Doorbell
  72. A bar-code scanner embedded in the lid reads labels and Amazon Trash Can offers to restock items via Amazon Prime, Peapod, Wholefoods, ...
  73. Amazon Trash Can
  74. Amazon Trash Can
  75. Over mobile, Enchanted Objects offer advantages of glanceability resolution subtlety availability & serendipity natural gestures sellability
  76. levels of enchantment story-ification gamification socialization personalization augmentation
  77. Enchanted Objects @DavidRose drose@media.mit.edu
  78. But... furniture is durable, and electronics are immediately out of date. A modular approach is critical to address the lifespan differences between furniture and electronics. Approach 1: CLOUD Centralize computation, media, and services in the cloud, sprinkle interfaces everywhere. Approach 2: LEGO Make the electronics easily swappable.

Description




Juicy Feedback Loops

The term “juicy feedback” comes from game design where a small action produces a surprisingly large reaction. David will present six design principles that anyone can use to motivate healthy behavior. Using these principles his company, Vitality, created a wireless pill cap which is helping people take their daily medications over 90% of the time (from a baseline of 70%). David will also present a framework for tailoring behavioral change programs to offer each person an optimal mix of social feedback, reminders, accountability, education, and financial incentives.

Transcription

  1. Enchanted Objects @davidrose drose@media.mit.edu
  2. Horse Power
  3. Big Horse Power In 1870 this portable steam engine from Ransomes & Sims could deliver the power of 20 horses
  4. Fractional HP
  5. Big Artificial Intelligence
  6. Fractional AI Anti-lock brakes Automatic transmission Climate control Satellite Radio Automatic wipers Navigation Adaptive cruise control
  7. 1918 AppStore
  8. Apps are a stage of adolescence Mature is invisible, natural, embedded
  9. Enchantment Disney
  10. Enchantment
  11. Enchantment
  12. Enchantment <shoes>
  13. Enchantment
  14. Enchantment
  15. Enchantment creates better affordances Ambient Umbrella
  16. A single pixel browser Ambient Orb
  17. Fishing
  18. Fishing
  19. Fishing
  20. Fishing
  21. Knowing, without thinking Stage 1: Stage 2: Pre-attentive Late Processing Processing • Rapid parallel • Slower serial processing • Feature extraction • Emphasis on symbols • Involuntary • Volitional
  22. Pre-Attentive Examples
  23. Pervasive is persuasive
  24. Augment ordinary objects with digital shadows
  25. Try to fly this with your phone...
  26. Ambient information changes our perception of time, and our behavior Data from NextBus
  27. Making information public is even more persuasive
  28. Changing daily behavior with packaging
  29. 3.5 Billion
  30. GlowCap
  31. This is what poor-adherence looks like... Each row is person, each column is a day. Red indicates a missed dose. Control group=71% of doses taken
  32. This is what adherence looks like with GlowCaps Over 95% of doses taken over 6 months
  33. Fast feedback loops
  34. If the cap is still not opened, Vitality places an automated call to ask “WHY?”
  35. We only change in groups
  36. Weekly emails show progress and are shared with a loved one.
  37. Every month you and your physician receive a printed progress report.
  38. Push to refill button = “Supply-chain-management for your home”
  39. VITALITY
  40. Think of incentives as chords
  41. Introducing the Motivational Map Our goal is to better characterize how people are motivated differently to offer different programs and incentives tailored for each person.
  42. How are we motivated differently?
  43. VITALITY An eco-system of ambient sensors
  44. Vitality Watch
  45. Soft Scale • Converts ordinary soft bathmat into a weight and BMI scale • Fiber-optic LEDs sewn into the mat display last 2 weeks weight trends against a goal line • Wireless connection to the web permits realtime data analysis and graphing on smart phone.
  46. Vitality Sticker • Adhere to a water bottle, toothbrush, floss, a musical instrument, cellphone, any object. • Activity is reported in realtime through the hub
  47. Spirometer Kazoo • Makes spirometry fun using sound and projection • Spirograph projection shows visual feedback to anticipate an asthma attack • Wireless connection to the web permits realtime data analysis and graphing on smart phone.
  48. Embeds a 360 camera to record a social and caloric Salt Sentinel memory of the meal: who was there and what they ate. uploads images to mechanical turk for realtime analysis Data-shadows, in the decisional-moment
  49. MIT Media Lab Innovation is our DNA
  50. Enchanted furniture
  51. Furniture is the infrastructure for human activity.  Every day we sit down at the breakfast table, settle into our desk chairs, open cabinets and drawers, and fall into bed. Enchanted furniture @DavidRose drose@media.mit.edu www.roseology.com
  52. Why are you so thrilled about mobile?
  53. Why are you so obsessed with portability?
  54. Really?
  55. MIT Media Lab
  56. MIT Media Lab
  57. Analyze traditional furniture forms, then embed technology apps that allow each to be a better version of its aspirational-self. FURNITURE FORM PSYCHOLOGICAL STATE APP cabinetry discovery, surprise, revealing presence, communication coffee table communion, casual sharing photos Wall clock pacing resource consumption Table conversation, storytelling turn-taking Reclining chair relaxation, respite music Lounge chair reflection diary Desk productivity, teamwork team status Trash bin recycling satisfaction, need to restocking, reordering replenish Doorbell signaling arrival, excitement, family whereabouts or anticipation status Chandelier dazzling energy, extravagance social activity Door handle, Door mat, transition traffic congestion, NextBus key hook schedule Mirror preparation weather conditions, pollen count
  58. Bottom up. Not a platform
  59. Skype Cabinet This cabinet opens a persistent, dedicated connection between you and a loved one. Crack the window open to hear them, open the cabinet to open a video connection.
  60. Ideal for generation-jumping conversations: kids to grands 3 year old 8 year old 44 year old eye height 3’ eye height 4’ eye height 5’ connected to grandma connected to aunt molly connected to dad
  61. Skype Cabinet
  62. This coffee table recognizes topics of conversation in the room FaceBook Coffee Table with voice recognition, then displays photos of people and places from each person’s FaceBook account to complement the conversation.
  63. FaceBook Coffee Table
  64. Energy Clock
  65. Pandora Chair This chair plays music from different parts of the world based on which direction you are facing and your angle of repose.
  66. Pandora Chair
  67. Pandora Chair
  68. Pandora Chair
  69. Shows online activity based on the illumination level and decay of their bulb. Ambient peripheral indicator Social Chandelier of online status and activity. Data from
  70. Google Latitude Doorbell This augmented doorbell uses location-based-services to provide subtle audio cues about the state of your family. This augmented doorbell uses location-based-services to provide subtle audio cues about the state of your family.
  71. Google Latitude Doorbell
  72. A bar-code scanner embedded in the lid reads labels and Amazon Trash Can offers to restock items via Amazon Prime, Peapod, Wholefoods, ...
  73. Amazon Trash Can
  74. Amazon Trash Can
  75. Over mobile, Enchanted Objects offer advantages of glanceability resolution subtlety availability & serendipity natural gestures sellability
  76. levels of enchantment story-ification gamification socialization personalization augmentation
  77. Enchanted Objects @DavidRose drose@media.mit.edu
  78. But... furniture is durable, and electronics are immediately out of date. A modular approach is critical to address the lifespan differences between furniture and electronics. Approach 1: CLOUD Centralize computation, media, and services in the cloud, sprinkle interfaces everywhere. Approach 2: LEGO Make the electronics easily swappable.

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