Government decision-makers in growth markets such as India face many competing needs as they seek to develop 21st century healthcare systems that can most efficiently alleviate barriers to patient access. The decision to build a new hospital must factor in many criteria, such as cost, location, services offered, technicians required, reliable energy, and access to clean water. In addition, the return on investment must be quantified as the long-term health and economic benefits realized by citizens in the region. SimIndia is a new software program developed by GE Healthcare and Mad*Pow that combines game design with real-world data in order to simplify complex information and assist the decision-making process that guides investments in healthcare infrastructure. SimIndia integrates multiple, real-world data sets with advanced computer simulation modeling beneath an interface designed to make the user’s experience intuitive and insightful.

1. SimIndia
Solving Real Healthcare
Problems
in the Virtual World
Mitch Higashi & Ruslan Horblyuk
GE Healthcare
March 26th, 2012
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3. India – some real world healthcare issues
Hospital Infrastructure
Number of hospitals
$141B 78K
61K
$78B
2010 2015
2010 2015
GDP is expected to grow at ~8-9%
Current Gov’t HC spend 1.3% of GDP • >50% of existing technicians are under-
(2.5% by 2016) trained
• Acute impact on staffing at public
health facilities
Investments in health infrastructure • Gov’t has set aside $2B to train health
− Rural: government focused professionals
around maternal & infant care,
infectious diseases Where industry & government should
− Urban: large corporate chains collaborate:
expanding to Tier II / III cities
Health priorities: Trained technicians to operate
Growing literacy rates and awareness Maternal & Infant Care imaging equipment
of diseases driving demand Cardiovascular disease Supporting infrastructure: energy
Oncology grid & access to clean water
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4. Where to build the next hospital?
How to configure it? How to enable it? How much will it cost?
Data + Operating System + Design
Geography
Population
Health
Clinical
Energy &
Water
Labor
Economic
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