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Welcome!
Amy Heymans (Cueva)
Founder & Chief Experience Officer, Mad*Pow
Founder, Health Experience Design Conference
Director, Center for Health Experience Design
@amycueva
Human-
Centricity is
Table Stakes
The Evolution
from Sick-Care 

to Health-Care
Our culture, our way of life, is making us sicker and sicker
And the majority of the most expensive and pervasive chronic conditions that ale us are lifestyle related
Our life expectancy is decreasing due to suicide, drug overdose and liver disease
8 of the leading causes for death are preventable
And yet Funding for the CDC’s disease prevention and health promotion efforts has declined
Appointments with Dieticians are covered by insurance but many people do not know
US #1 in cost and 17th in outcomes
Medical Costs # 1 reason for bankruptcy due to bills, but also inability to work
Health costs continue to rise
Anxiety and depression are on the rise, especially amongst adolescents
And where we live, our socioeconomic status, and race affect health outcomes
Latinos andAfrican-Americans experience 30 to 40 percent poorer health outcomes than white
Americans
It’s personal
Systemic
Change Needed
What do I
believe?
Amy Heymans (Cueva), Mad*Pow, Opening Remarks
W E S T E R N M E D I C I N E
H O L I S T I C M E D I C I N E
R E L A T I O N S H I P S & F O R G I V E N E S S
M I N D B O D Y C O N N E C T I O N
E A S T E R N M E D I C I N E
S P I R I T U A L I T Y
The heart is the
seat of wisdom
“If you hire people just
because they can do a job,
they’ll work for your money.
But if you hire people who
believe what you believe,
they’ll work for you with
blood and sweat and tears.” 

- Simon Sinek 
Virtuous
Circle Social Impact
Business Impact
Purpose Driven Design
Moving human-centered design past micro-utility and
toward social impact at the systems level
Clarify Purpose
considering Social
Responsibility
Understand Behavior
through human-
centered & inclusive
approach
Collaborate Across
Ecosystem for scale
and systems level
change
Change Behavior through
motivational Psychology &
Behavior Science
Help people to
achieve greater
health and
vibrancy
Right information
at the right time
Prevent disease
Unite
Bring people
together
Comfort
Break down silos
Ease frustration
Cure
Provide hope
Reduce
financial
burden
Weave
Listen
Understand
Ease pain
Build bridges
Connect
Reverse disease
Reduce anxiety
Care
Design for equity
Empower
Break down silos
Heal
Innovate
Collaborate
Disrupt
Innovate
Why are we here?
Help people to
achieve greater
health and
vibrancy
Right information
at the right time
Prevent disease
Unite
Bring people
together
Comfort
Break down silos
Ease frustration
Cure
Provide hope
Reduce
financial
burden
Weave
Listen
Understand
Ease pain
Build bridges
Connect
Reverse disease
Reduce anxiety
Care
Design for equity
Empower
Break down silos
Heal
Innovate
Collaborate
Disrupt
Innovate
We are here because
we genuinely care
Treat others as
you would like
to be treated
Compassion =
Empathy in Action
LOVE
Insight
beyond
data
Understanding
helps us to
build trust
Taking a Scientific Approach to Design
MOTIVATION & BEHAVIORAL SCIENCE

Implement person-centered solutions
Understand behaviors in context
HUMAN-CENTERED DESIGN
Evaluate effects
DATA ANALYTICS
BEHAVIOR
CHANGE
DESIGN
BEHAVIORAL INTERVENTION
Helping Tobacco Users
Quit for Good
Enhance
Relatedness
Health for
EVERYONE
Improving online mental health content by
addressing key questions people may have,
reducing barriers to entry, and making next steps
evident and easily accessible. 



healthy.kaiserpermanente.org/health-wellness/
mental-health
Improving access to
mental health resources
Collaboration
Bringing together
organizations to
address the
Opioid Crisis
Transforming
culture - personally
and organizationally
We are a
movement
Love will hold 

us together.
This is the first day of the rest of your life

This is the first day of the rest of your life

Oh, 'cause even in the dark you can still see the light

It's gonna be alright, oh, it's gonna be alright
And love will hold us together

Make us a shelter weather the storm

And I'll be my brothers keeper

So the whole world will know that we're not alone.
Thank You!
Amy Heymans (Cueva)
Founder & Chief Experience Officer, Mad*Pow
Founder, Health Experience Design Conference
Director, Center for Health Experience Design
@amycueva

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Amy Heymans (Cueva), Mad*Pow, Opening Remarks

  • 1. Welcome! Amy Heymans (Cueva) Founder & Chief Experience Officer, Mad*Pow Founder, Health Experience Design Conference Director, Center for Health Experience Design @amycueva
  • 3. The Evolution from Sick-Care 
 to Health-Care
  • 4. Our culture, our way of life, is making us sicker and sicker And the majority of the most expensive and pervasive chronic conditions that ale us are lifestyle related Our life expectancy is decreasing due to suicide, drug overdose and liver disease 8 of the leading causes for death are preventable And yet Funding for the CDC’s disease prevention and health promotion efforts has declined Appointments with Dieticians are covered by insurance but many people do not know US #1 in cost and 17th in outcomes Medical Costs # 1 reason for bankruptcy due to bills, but also inability to work Health costs continue to rise Anxiety and depression are on the rise, especially amongst adolescents And where we live, our socioeconomic status, and race affect health outcomes Latinos andAfrican-Americans experience 30 to 40 percent poorer health outcomes than white Americans
  • 9. W E S T E R N M E D I C I N E H O L I S T I C M E D I C I N E R E L A T I O N S H I P S & F O R G I V E N E S S M I N D B O D Y C O N N E C T I O N E A S T E R N M E D I C I N E S P I R I T U A L I T Y
  • 10. The heart is the seat of wisdom
  • 11. “If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.” 
 - Simon Sinek 
  • 13. Purpose Driven Design Moving human-centered design past micro-utility and toward social impact at the systems level Clarify Purpose considering Social Responsibility Understand Behavior through human- centered & inclusive approach Collaborate Across Ecosystem for scale and systems level change Change Behavior through motivational Psychology & Behavior Science
  • 14. Help people to achieve greater health and vibrancy Right information at the right time Prevent disease Unite Bring people together Comfort Break down silos Ease frustration Cure Provide hope Reduce financial burden Weave Listen Understand Ease pain Build bridges Connect Reverse disease Reduce anxiety Care Design for equity Empower Break down silos Heal Innovate Collaborate Disrupt Innovate Why are we here?
  • 15. Help people to achieve greater health and vibrancy Right information at the right time Prevent disease Unite Bring people together Comfort Break down silos Ease frustration Cure Provide hope Reduce financial burden Weave Listen Understand Ease pain Build bridges Connect Reverse disease Reduce anxiety Care Design for equity Empower Break down silos Heal Innovate Collaborate Disrupt Innovate We are here because we genuinely care
  • 16. Treat others as you would like to be treated
  • 18. LOVE
  • 21. Taking a Scientific Approach to Design MOTIVATION & BEHAVIORAL SCIENCE
 Implement person-centered solutions Understand behaviors in context HUMAN-CENTERED DESIGN Evaluate effects DATA ANALYTICS BEHAVIOR CHANGE DESIGN
  • 25. Improving online mental health content by addressing key questions people may have, reducing barriers to entry, and making next steps evident and easily accessible. 
 
 healthy.kaiserpermanente.org/health-wellness/ mental-health Improving access to mental health resources
  • 30. Love will hold 
 us together.
  • 31. This is the first day of the rest of your life
 This is the first day of the rest of your life
 Oh, 'cause even in the dark you can still see the light
 It's gonna be alright, oh, it's gonna be alright
  • 32. And love will hold us together
 Make us a shelter weather the storm
 And I'll be my brothers keeper
 So the whole world will know that we're not alone.
  • 33. Thank You! Amy Heymans (Cueva) Founder & Chief Experience Officer, Mad*Pow Founder, Health Experience Design Conference Director, Center for Health Experience Design @amycueva