1. Submitted bySubmitted by
 Bhanu Pratap Sharma
 BCA ( First year)
 Teacher- Anshu Rastogi

2.  KEYPOINTS
 What is Marketing ?
 What is Digital Marketing ?
 Objective Of Digital marketing
 Digital Marketing consist of
Benefits of Online Marketing over Offline Marketing

3. What Is Marketing?
Marketing refers to activities undertaken by a company to promote
the buying or selling of a product or service. Marketing includes
advertising, selling, and delivering products to consumers or other
businesses.

4.  What is Digital marketing ?
Digital marketing is an umbrella term for the marketing of
products or services using digital technologies, mainly on the Internet,
but also including mobile phones, display advertising, and any other
digital medium

5.  Objective of Digital marketing
 Reach the right audience
 Engage with your audience
 Motivate your audience to take your action
 Brand Building
 Advertising
 Selling Selling
 Provide information about your business, products or service.
 Provide customer service and support.
 To improve interaction with current and potential
customers.

6.  DIGITAL MARKETING CONSIST OF
KEY COMPONENTS
 Search engine optimization (SEO)
 Pay per click (PPC)
 Social media marketing (SMM)
 Email marketing
 Affiliate marketing
 Website design (user experience)
 Display advertising (banner ads)
 Affiliate marketing
 Content marketing

7. Search Engine Optimization (SEO)
 What is SEO?
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic
to your website through organic search engine results.
 What goes into SEO?
To understand the true meaning of SEO, let's break that definition down and look at the parts:
Quality of traffic. You can attract all the visitors in the world, but if they're coming to your site because Google tells
them you're a resource for Apple computers when really you're a farmer selling apples, that is not quality traffic.
Instead you want to attract visitors who are genuinely interested in products that you offer.
Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs),
more traffic is better.
Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to
pay for.

8. Pay per click (PPC)
PPC stands for pay-per-click, a model of internet marketing in which
advertisers pay a fee each time one of their ads is clicked. Essentially, it's a
way of buying visits to your site, rather than attempting to “earn” those visits
organically. Search engine advertising is one of the most popular forms of
PPC.

9.  WHAT IS SMM?
Social media marketing (SMM) is a form of Internet marketing that utilizes social
networking websites as a marketing tool. The goal of SMM is to produce content that
users will share with their social network to help a company increase brand exposure and
broaden customer reach.

10.  Affiliate Marketing
Affiliate marketing is an online sales tactic that lets a product owner increase sales by
allowing others targeting the same audience—“affiliates”—to earn a commission by
recommending the product to others. At the same time, it makes it possible for
affiliates to earn money on product sales without creating products of their own.
Simply put, affiliate marketing involves referring a product or service by sharing it on a
blog, social media platforms, or website. The affiliate earns a commission each time
someone makes a purchase through the unique link associated with their
recommendation. Done well, this performance-based opportunity can become an
important part of your business by netting you a healthy income.

11. CONTENT MARKETING
A type of marketing that involves the creation and sharing of online
material (such as videos, blogs, and social media posts) that does not
explicitly promote a brand but is intended to stimulate interest in its
products or services.

13. EMAIL MARKETING
Email marketing is the act of sending a commercial message, typically to a
group of people, using email . In its broadest sense, every email sent to a
potential or current customer could be considered email marketing. It usually
involves using email to send advertisements, request business, or solicit sales
or donations, and is meant to build loyalty, trust, or brand awareness.

14.  Benefits of Online Marketing over Offline Marketing
 High return on investment (ROI) through Online Marketing.
 Target only most interesting audience, pay only
 You can start without spending with small amount.
 Advertising your products on specific hours, time or day bases.
 Fully Controlled as per your location, budget and time