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How to succeed in a business
- 3. LESSON 1 • Be passionate. • Make your brand exciting!
- 4. LESSON 2 • Ralph Lauren never worked to please everyone. • He designed his clothes for him to like. • He followed his own instinct.
- 5. LESSON 3 • Build a brand that will stick around. • Make your name have a purpose. • Hire a good team for your business.
- 6. LESSON 4 • Pay attention to your surroundings. • Watch your market sales. • Make your brand for all ages.
- 7. LESSON 5 • Have a strong work ethic. • Don’t give up. • Everything is possible.
- 8. EXTRA INFORMATION • Ralph Lauren didn’t just stop at clothing he went on to make cologne, shoes, book bags, and bedding materials. • He made his brand so it can be used in different ways and for different reasons.
- 9. CONCLUSION There are many different ways to succeed in a business. Just follow your own instinct and watch your market prices and you will be fine.
Editor's Notes
- If you’re going to build a brand you need to be passionate about it. Have confidence in yourself make your brand as exciting as you are to make it.
- Make sure that your happy with your clothing line. Follow your own instinct because everyone wont’ lead you in the right direction.
- Build a brand that will stick around. When you name your brand let it have a meaning or a reason behind giving it that name. Hire a good team to do your business. If you don’t have a good team working for you your line will fail. Ralph Lauren didn’t play polo but he liked that it represented a feeling of being international. It was glamorous, sexy, and international. From that day, Lauren has built his company around that image – an image of class, power and prestige. And he has been sure to take it beyond just his clothes.
- Pay a lot of attention to your surroundings and how everyone dresses. Seeing one style of clothing may bring an idea for a new design for you. Make sure your brand can be appropriate for all ages so that you can have a variety for all types of people: adults, teens, children, babies, etc…
- You need to have a strong work ethic. If you’re going to start something be sure to keep going at your goal. Just know that anything is possible.
- He started off just making ties, but he decided to expand his career and including other things. He was very smart and careful about building his brand.