Petko Karamotchev's presentation during the Conference New Technologies for Successful Investor Relations, held in Sofia, Bulgaria on 15 October 2009. The presentation discussed Web 2.0 and what it offers for the investment relations society in Bulgaria. Examples were given for Office 2.0 applications like Zoho, Xero, and Google Wave.
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Web 2.0 in the Service of the Investor Relations
1. Web 2.0 in the Service of
the Investors Relations
Petko Karamotchev
So๏ฌa, 15 October 2009
2. About Me
โข Business Development Manager at Magic
Solutions (www.magicbg.com)
โข Scholarship holder, EMBA program of
Cotrugli Business School, Croatia
โข Former chairman and member of the Board
of the Bulgarian Web Association
โข In 1998 I became the youngest stock
exchange broker on the BSE
3. About Magic Solutions
โข Magic Solutions is a web, software
development, and integration company,
totally oriented towards satisfying
customersโ needs.
โข Our philosophy is simple - โTo provide the
most ef๏ฌcient and innovative solutions to
address our customer's and our customer's
customers business needsโ
4. What is Investors
Relations?
โข According to Wikipedia it is a Strategic
management responsibility that integrates
๏ฌnance, communication, marketing and
securities law compliance to enable the most
effective two-way communication between a
company, the ๏ฌnancial community, and other
constituencies
โข Ultimately contributes to a company's
securities achieving fair valuation
5. What is Web 2.0?
โข According to Wikipedia it is โThe second
generation of the World Wide Web, especially
the movement away from static web pages to
dynamic and shareable content.โ
โข It is not a speci๏ฌc technology you can
acquire, install, run, or copyright
โข It is more a concept, set of principles and
good practicies
6. Do I Like Web 2.0?
โข No
โข Most of the technologies have been around for
many years. Wikipedia was found in 1994
โข โNobody really knows what it means... If Web 2.0 for
you is blogs and wikis, then that is people to people.
But that was what the Web was supposed to be all
alongโ
Sir Timothy John "Tim" Berners-Lee - the inventor
of World Wide Web
โข Fear of โsecond bubbleโ or
โBubble 2.0โ (The Economist)
7. So?
โข Web 2.0 provided the Internet users with a
real platform to publish and create
โข We have to admit that individuals and
companies became much more open
โข Web has become a collaboration space
โข A whole new economy has been created
and based on search
8. What Can IR Obtain
from Web 2.0?
โข Create and constantly improve the electronic
communication with shareholders
โข Provide best possible information (on-time,
regularly updated, qualitative and quantitative)
โข Provide better user experience (this is not the
graphic design of the site, but the monitoring of the
needs and constantly seeking feedback)
โข Build sites not for yourselves but for your
investors
9. Website Transformation
โข Public companies communicate through their websites. They are not
libraries with static information anymore
โข Educate the users and motivate them why should they invest in your
company
โข Equality between institutional and individual investors in the access to
information
โข Access to audio or video archives of the shareholder meetings
โข Open your websites through RSS to media and bloggers
โข Constantly monitor your website traf๏ฌc with tools like Google Analytics
โข Important ๏ฌnancial information should not be left buried away in ๏ฌnancial
reports. Summarize it
10. What Can Managers
Obtain from Web 2.0
โข Webcasts should be held on a regular basis with
CEOโs, CFOโs, Investor Relations specialists
โข If not possible or too expensive this can be done
in collaboration with the media
โข Conduct Online Reputation Management
Improvement for your company and yourself
โข Listen to your web designers but keep in mind
that the technology should be used where it
adds value, not for its own sake
11. Of๏ฌine vs. Online
Reputation
โข This is new and trendy. Can make or brake your business
โข Online reputation management is in the search engines
โข Bad online reputation means that your investors are going to avoid
your company
โข If you donโt have any search engine reputation at all, then clients will
hesitate to trust you, even if they manage to hear about you
โข If you have a good reputation, then your company is willing to do
anything to maintain that positive image
โข It is created through online press release publicity campaigns,
creation of social networking pro๏ฌles, reviews, launch of a social
media optimization campaign, article marketing campaigns, business
or investors reviews, social bookmarking (Digg, Del.icio.us, Svejo)
12. What Makes a
Blog Successful?
โข How much attention it garners from
the right people
โข Good blogging style
โข Often postings
โข Full-text RSS feed
โข Search facility
โข Tags
โข Example - Guy Kawasaki
13. Of๏ฌce 2.0
โข Email: GMail โข Weblog: Blogware, Blogger,
Blog.bg
โข Bookmarks: del.icio.us, Svejo,
digg โข Spreadsheet: Google Docโs and
Spreadsheets
โข Photos: ๏ฌickr, Picasa
โข Project Management: Basecamp
โข Calendar: Google Calendar
โข Contract Management: Echosign
โข Desktop: Google Desktop,
iGoogle โข Google Wave - the next Gmail
โข Feedreader and federation of โข Complete Of๏ฌce Suite: Zoho
content: Google Reader
โข Online Accounting: Xero
19. Bene๏ฌts for BIRS
โข Forum (however it is not the typical Web 2.0 app) for
internal use only or user group (like Google User
Groups)
โข Linked-In user group of professionals
โข Guidelines for company websites. The ๏ฌnancial
information can be displayed in an elegant and uniform
manner, but this is our of scope for our meeting for
today
โข Calendar sharing (events, invitations)
โข Social Media Pro๏ฌles
20. Keep in mind that the
technology should be used
where it adds value, not for its
own sake.
21. Questions?
You can also email me on
petko@magicbg.com
Petko Karamotchev
So๏ฌa, 15 October 2009