The Internet of Things is one of the single biggest disruptive factors in today’s digital landscape. Companies need to plan out an IoT strategy that allows them to use data to create personalized content for customers across different channels.
Boris Kraft, Chief Visionary Officer of Magnolia, will be explaining the role of the digital business platform, and how it should form the hub for a company’s web, mobile and Internet of Things initiatives.
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The Age of the IOT & Digital Business
1. THE AGE OF IOT &
DIGITAL BUSINESS
H O W T O R I D E T H E S H O C K W A V E S O F A C H A N G I N G W E B
By Shalom Jacobovitz / CC-BY-SA 2
DIGITAL CONTENT BREAKFAST IBM LONDON 2015 BORIS KRAFT, CVO, MAGNOLIA INTL.
9. “We took a fresh look. We wanted to not
even think about it as an airline site,
but as an ecommerce site.”
— Luanne Calvert, CMO, Virgin America
Source: http://mashable.com/2014/05/31/virgin-america-website
14. IoT is an API for the real world.
Zak Greant, Sr. Technical Evangelist, Magnolia
15.
16. Things with sensors, connectivity
& logic that communicate with
you, others & among themselves.
17.
18. BY 2020, MORE THAN SEVEN BILLION
PEOPLE AND BUSINESSES, AND AT
LEAST 30 BILLION DEVICES, WILL BE
CONNECTED TO THE INTERNET.
JORGE LOPEZ, VP & DISTINGUISHED ANALYST, GARTNER