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Organizing stakeholders and
working with mobile network
operators
Mahesh Amarasiri
Central Banking Training Series
Kuala L...
Agenda
 Mobile Commerce Eco System
 Overview of the regulatory system in Sri Lanka
 Deploying the Mobile Account Produc...
MOBILE COMMERCE ECO SYSTEM
m-Commerce is a broad and sometimes misunderstood
concept; three broad service categories can be defined
M Commerce Servic...
Mobile Commerce Eco System and the
Stakeholders
Service Provider

Regulator

• Telco
• Bank

• Central Bank
• TRC
• Other ...
OVERVIEW OF THE REGULATORY
SYSTEM IN SRI LANKA
Regulatory and Supervisory
Provisions
Basic Type Facility to
obtain information

Customer Account
based Mobile Payment
sys...
Banking Regulatory ProvisionsGuideline 1
• Currency shall be in LKR and only be used for Domestic
transactions
• Guideline...
Custodian Account based system
Cash in
Customer
• Deposit Physical
Money
• Receives e money

Mobile Operator/
Agent
• Issu...
Custodian Account Based system-Operation
• Service provider should maintain separate e money account for
each customer
• A...
Custodian Account Based systemOperation
• LCB is responsible for monitoring its Licensed
service provider
• LCB is authori...
DEPLOYING THE MOBILE ACCOUNT
PRODUCT AND THE RIGHT PRODUCTS
Frequency vs. Transaction value
High

• Convenience
• Availability
• Low cost

M/E Transactions

Frequency

• Trust

• Rel...
Right Products
High

• Airtime Transfer
• Ticketing ( Travel)
• Micro Savings
• Cash in/out

M/E Domain

OTC Domain

• Loc...
The successful deployment involves
focus on
•
•
•
•

Micro Transactions
Frequent Transactions
Round the clock availability...
MOVING BEYOND BASIC
TRANSACTIONAL PRODUCTS
Enabler for Mobile Money…Sri Lankan
Perspective….
Account at a formal financial institution (% age 15+)
Sri Lanka

69

Ana...
It appears Sri Lanka is not a case for
mobile money………………
• Yes and No
• Yes…if we discuss the basic transactional
service...
Moving Beyond Transactional
Services…leveraging “telecom assets”
• Telecom Assets
– Reach
– Customer information

• Beyond...
Discussion on
regulatory aspects of new
business models
Thank you
Backup Slides
m-Commerce Segments / Service Map

Mobile Trading

Consumer Credit

Micro Credit

P2P Credit
Revolving Credit

Micro Insua...
Prochain SlideShare
Chargement dans…5
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Organizing stakeholders and working with mobile network operators

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Organising stakeholders and working with mobile network operators

This was presented at Central Banking Publications training course,Effective Oversight of Mobile Payments
3, 4 & 5 December 2013
Kuala Lumpur


This session focuses on the building blocks that are critical for central banks to bring their oversight plans into effect. The speaker will discuss the fundamental components of the oversight programme, identifying what needs to be produced and when. The question of what resources need to be allocated to generate the desired output and outcomes will also be considered. Two oversight methods will be discussed, one dealing with continuous monitoring and evaluation of the payment system; and a change-driven approach that considers risk analysis triggered by the occurrence of various events.

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Organizing stakeholders and working with mobile network operators

  1. 1. Organizing stakeholders and working with mobile network operators Mahesh Amarasiri Central Banking Training Series Kuala Lumpur, Malaysia
  2. 2. Agenda  Mobile Commerce Eco System  Overview of the regulatory system in Sri Lanka  Deploying the Mobile Account Product and the right products  New Business Models  Discussion on regulation and emerging Business Models
  3. 3. MOBILE COMMERCE ECO SYSTEM
  4. 4. m-Commerce is a broad and sometimes misunderstood concept; three broad service categories can be defined M Commerce Service Overview
  5. 5. Mobile Commerce Eco System and the Stakeholders Service Provider Regulator • Telco • Bank • Central Bank • TRC • Other Regulatory Bodies Mobile Commerce Eco System Partners Partners • Financial Institutes • Sales and Distribution network • Merchant Network • Utility Billing Entity
  6. 6. OVERVIEW OF THE REGULATORY SYSTEM IN SRI LANKA
  7. 7. Regulatory and Supervisory Provisions Basic Type Facility to obtain information Customer Account based Mobile Payment systems 1 Basic type + payment services 2 Guideline-1 Extended Type Licensed Commercial Bank (LCB) Operation Through Agents 3 Custodian Account based Mobile payment systems 1. 2. 3. 4. Standard Type Will be operated through Mobile payment service providers Guideline-2 Services can only be offered to the customers of LCB Payment services include fund transfers, stop payments, utility bill payments, on the basis of instructions transmitted through the mobile phones Facility to withdraw / deposit cash through agents appointed by the LCB. Specific Transaction limits will apply Mobile Payments : information exchange between a bank and its customers for financial transactions through the use of mobile phones
  8. 8. Banking Regulatory ProvisionsGuideline 1 • Currency shall be in LKR and only be used for Domestic transactions • Guidelines of KYC, CDD, AML, and CFT will apply and the banks shall restrict the provisioning of services to the customers who are not complied. • Interoperability : When a bank offers a mobile payment services it should be offered to any network operator • Banks who already established mobile payment services shall review its position according to the guidelines issued KYC : Know your customer CDD : Customer Due Diligence AML : Anti-Money Laundering CFT : Countering the Financing of Terrorism
  9. 9. Custodian Account based system Cash in Customer • Deposit Physical Money • Receives e money Mobile Operator/ Agent • Issues E money in return to physical money • Deposit Physical Money Custodian account LCB • Accept funds from the mobile operator to Custodian account Cash Out Customer • Receives Cash in return to e money Mobile Operator Agent • Issue cash for e money LCB • Transfers funds to the Mobile operator from the custodian account
  10. 10. Custodian Account Based system-Operation • Service provider should maintain separate e money account for each customer • Airtime account and the e money account need to be maintained separately and money in the air time account cannot be transferred to e money account • However, customer may purchase airtime using the balance in the e money account • Customers need to be informed about the changes taking place in the e money account on real time basis • Service provider shall not – – – – Grant credit to the e money holder Pay interest / profit to the e money account holders Issue e money at a discount Any other facility that increase the monetary value of e money • Individual stored value limits, transaction limits, Merchant’s limits and day limits shall be decided with the approval of the CBSL.
  11. 11. Custodian Account Based systemOperation • LCB is responsible for monitoring its Licensed service provider • LCB is authorized to invest the money in the custodian account in an interest bearing instrument or open a interest bearing custodian account • Licensed service providers can appoint merchants to perform authorized functions of the mobile payment system
  12. 12. DEPLOYING THE MOBILE ACCOUNT PRODUCT AND THE RIGHT PRODUCTS
  13. 13. Frequency vs. Transaction value High • Convenience • Availability • Low cost M/E Transactions Frequency • Trust • Reliability • Privacy • Security • Assistance OTC Low Low High Transaction Value
  14. 14. Right Products High • Airtime Transfer • Ticketing ( Travel) • Micro Savings • Cash in/out M/E Domain OTC Domain • Local Remittances • Utility Bill Payments Frequency • Ticketing ( movie) • Doctor Channeling • International Money Transfer Low Low High Transaction Value
  15. 15. The successful deployment involves focus on • • • • Micro Transactions Frequent Transactions Round the clock availability Unique P & S – beyond payments – Relevant – Understanding pain points
  16. 16. MOVING BEYOND BASIC TRANSACTIONAL PRODUCTS
  17. 17. Enabler for Mobile Money…Sri Lankan Perspective…. Account at a formal financial institution (% age 15+) Sri Lanka 69 Analysis of Enablers 35 Nepal Afghanistan 20 mn  2. Banked Population 70%  3. Urbanization 27%. Relatively lower  4. Remittances $ 5bn, 10% of GDP  5. High Mobile Penetration Over 100% 40 India Pakistan Description 1. Population Bangladesh Enabler 25 10 9 Status 
  18. 18. It appears Sri Lanka is not a case for mobile money……………… • Yes and No • Yes…if we discuss the basic transactional services • No… if we talk about innovative business models that goes beyond basic transactional services • There is room for innovative business models
  19. 19. Moving Beyond Transactional Services…leveraging “telecom assets” • Telecom Assets – Reach – Customer information • Beyond Transactional services – Micro Savings – Micro Insurance – M Cheque/ imaging – M Swipe – NFC Enabled Payments – Mobile Advertising and Purchases
  20. 20. Discussion on regulatory aspects of new business models
  21. 21. Thank you
  22. 22. Backup Slides
  23. 23. m-Commerce Segments / Service Map Mobile Trading Consumer Credit Micro Credit P2P Credit Revolving Credit Micro Insuarance Mobile Savings Accounts Utility Bills Retail Purchases Mobile Top Up Salary Accrual Local Remittances International Remittances Cash Withdrawals Cash Deposits Mobile Bank Account Affluent Mass Market Banked Mobile Wallet Mass Mass Market Market Unbanked Unbanked Card Linked Mobile Affluent Trading Lending Savings/Ins uarance Transaction Integrated al payments Payments Transfers Mobile Finance Mobile Banking Mobile Payment

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