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Twitter MOOC Analysis - Setting agendas

Presentation delivered to ASCILITE 2016 Conference - Descriptive Findings of a #MOOC dataset and an attempt to work out the stories being told about on Twitter

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Twitter MOOC Analysis - Setting agendas

  1. 1. Eamon Costello, Binesh Nair, Mark Brown, Jinging Zhang, Mairéad Nic Giolla Mhichíl, Enda Donlon & Theo Lynn Social Media #MOOC Mentions: Lessons for MOOC Research from Analysis of Twitter Data Adelaide, Australia 29th November 2016
  2. 2. Dublin City University…
  3. 3. Outline… 1. Background 2. MOOCs through Twitter 3. Key takeaway messages Social Media #MOOC Mentions: Lessons for MOOC Research from Analysis of Twitter Data
  4. 4. 1. Background
  5. 5. • How have MOOCs been portrayed in traditional media? • How is the MOOC story being told through social media? • What trends are apparent over time in the portrayal of MOOCs in the media? Research questions… 1. Background
  6. 6. 1. Background
  7. 7. • Who is telling the MOOC story? • How are they telling the MOOC story? • What are we being told about MOOCs? • What is missing from the MOOC story? • Whose voice is not being heard? Deeper questions… 1. Background
  8. 8. 1. Background
  9. 9. 1. Background
  10. 10. The story about MOOCs is not really about MOOCs “A story is never just a story – it is a statement of belief and of morality” (Pinar, 2014, p.12). 1. Background
  11. 11. 2. MOOCs through Twitter
  12. 12. 2. MOOCs through Twitter What is being said about MOOCs on Twitter?
  13. 13. • GNIP API Sep – Dec 2015 - > #MOOC • 32,309 tweets (17,910 original) • Descriptive analytics, content analytics, network analytics (Chae, 2015; Lynn et. al., 2015) Pilot study… Chae, B. K. (2015). Insights from hashtag# supplychain and Twitter Analytics: Considering Twitter and Twitter data for supply chain practice and research. International Journal of Production Economics, 165, 247-259. Lynn, T., Kilroy, S., van der Werff, L., Healy, P., Hunt, G., Venkatagiri, S., & Morrison, J.( 2015). Towards a general research framework for social media research using big data. Professional Communication Conference (IPCC), 2015 IEEE International (pp. 1-8). IEEE. 2. MOOCs through Twitter
  14. 14. Word Frequency Word Frequency Word Frequency mooc 21,199 education 1,126 onlinelearn 501 course 2,733 join 1,113 science 492 learn 2,686 start 1,055 marketing 478 online 2,442 register 954 Data 471 elearn 2,079 onlinecourse 736 Life 447 free 1,911 highered 667 coursera 1,410 digital 562 edxonline 1,332 university 556 edtech 1,259 open 520 business 1,165 students 518 Top 25 Words in MOOC Dataset 2. MOOCs through Twitter
  15. 15. Top Hashtags 2. MOOCs through Twitter
  16. 16. No Topic 33 Promotion of MOOC on “Cognitive Technology and its growing importance for business” by David Schatsky, course instructor and senior manager Deloitte LLP. 72 Promotion of Deloitte’s MOOC on 3D printing. 31 Successful Societies (by Princeton University) promoting MOOC on ‘How can Governments Improve Citizen Services and Cabinet Office Coordination.’ 54 Successful Societies promoting MOOC on ‘Making Government work in Hard Places’. 40 Successful Societies promoting MOOC on ‘How Leaders Overcome Governance Challenges’. 53 Successful Societies promoting MOOC on ‘Writing Science of Delivery Case Studies’ 58 NutritionMOOCs promoting MOOC on ‘Nutrition and Health: Micronutrients and Malnutrition’. 182 NutritionMOOCs promoting 2nd part of MOOC on Nutrition and Health from Wageningen University. 30 Promotion of Coursera’s MOOC on ‘Training TESOL Certificate Part 1: Teach English’. 43 Retweet of Quizalizeapp’s tweet ‘How to say Merry Christmas in 77 Languages’. Peak Tweets 2. MOOCs through Twitter
  17. 17. Sentiment Analysis 2. MOOCs through Twitter
  18. 18. Exemplar Tweet Sentiment Score @thesiswhisperer I think the #MOOC is providing wonderful supportive pillow of trust & honesty- glad I'm taking part- thank u #survivephd15 6 STUNNING #mathed animations from .@robertghrist in his calculus #MOOC. Beautiful and effective. Kudos. http://t.co/GgdN2KHFZf 4 Just discovered a great free #Social Innovation online course, on this cool learning platform - #iVersity #MOOC ~ http://t.co/kGPzmqONFq 4 #ememitalia Teixeira: focusing on dropout as a problem to criticize #MOOC education is a conceptual mistake - 4 CloudComputingApplications - definitely the worst @coursera #MOOC I've ever taken. Irrelevant videos & useless tuts #unenrolled - 3 Sentiment Analysis 2. MOOCs through Twitter
  19. 19. Network & communication analysis… - Annunciative - Conversational - Disseminative Bruns, Axel & Stieglitz, Stefan (2014) Metrics for understanding communication on Twitter. In Weller, Katrin, Bruns, Axel, Burgess, Jean, Mahrt, Merja, & Puschmann, Cornelius (Eds.) Twitter and Society. Peter Lang, New York, pp. 69-82. 2. MOOCs through Twitter
  20. 20. 3. Key takeaway messages
  21. 21. 3. Key takeaway messages Three major takeaways… 1. The term MOOC is not commonly used in everyday discourse
  22. 22. 3. Key takeaway messages Horrigan, J. (2016). Lifelong learning and technology. Pew Research Center. Available from http://www.pewinternet.org/2016/03/22/lifelong-learning-and-technology/
  23. 23. 3. Key takeaway messages Dahlstrom, E., Christopher Brooks, D., Grajek, S., and Reeves, R. (2015) ECAR Study of Students and Information Technology, 2015. Research report. Louisville, CO: ECAR, December 2015. Available from https://library.educause.edu/resources/2015/8/2015-student-and-faculty-technology-research-studies
  24. 24. 3. Key takeaway messages Three major takeaways… 1. The term MOOC is not commonly used in everyday discourse 2. There is limited understanding of how Twitter is being used (or not) to support learning in MOOCs
  25. 25. 3. Key takeaway messages https://www.class-central.com/report/top-moocs/
  26. 26. 3. Key takeaway messages Three major takeaways… 1. The term MOOC is not commonly used in everyday discourse 2. There is limited understanding of how Twitter is being used (or not) to support learning in MOOCs 1. The discourse (agenda) around MOOCs in Twittersphere is dominated by major platforms and institutional providers
  27. 27. Final comment
  28. 28. Final comment “It is theory that decides what we can observe…” Albert Einstein
  29. 29. http://www.dcu.ie/academy Final comment
  30. 30. http://www.dcu.ie/academy Final comment
  31. 31. Go raibh maith agaibh!
  32. 32. “A prudent question is one-half of wisdom” Francis Bacon http://www.slideshare.net/mbrownz Questions…

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Presentation delivered to ASCILITE 2016 Conference - Descriptive Findings of a #MOOC dataset and an attempt to work out the stories being told about on Twitter

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