AUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptx
Giuseppe Argiolas: Doing well and doing good
1. Giuseppe ARGIOLAS
g.argiolas@unica.it
Doing Well and Doing Good
Seeking for a multidimensional perspective on
the Business Success
I Pan-African and International
Economy of Communion Summer School 2015
Nairobi, 24.05.2015
6. Economizing
The business as a portfolio of assets and
competences (‘resources’) that cannot be
easily transferred
(Teece, 2007: 1319).
7. Dynamic Capability View
(DCV)
Definition and redefinition of
Positions, paths, organizational processes
(Schreyögg, Kliesch-Eberl 2007)
or through
the ability to adapt on change
(Wang, Ahmed 2007), or
thank to the owned dynamic capabilities
11. Characteristics of
Knowledge
1. It is not scarce rather is moltipliable
2. It is not divisible rather is shareable
3. It is not only a mean rather generate new worlds
12. Intellectual Capital
Ability to create and to apply the knowledge potentiality of the business
Human Capital
(in a larger meaning)
People who work in the
business
Structural Capital
Technological tools and formal
organizational design able to
maintain, develop and transfer
the knowledge
Organizational Capital
Culture, behaviors, informal
organizational design
Social or Relational Capital
The network of relations held by the
business
Human Capital
(in a narrow meaning)
Tacit and Explicit knowledge (included
behaviors, talents, know how…) owned by
workers and useful for the business
Internal Social Capital
The network of relations of trust
and reciprocity built inside the
business
13. The creation of organizational
knowledge it is the result of
experience, attempts and errors
but also…
…learning from thoughts and from
others …
14. …This creation of knowledge
that involved not only the
world of ideas, but also that
one of ideals
(Nonaka, Takeuchi, 1997)
15. Leading the business to a
multidimensional success
Shared Vision Spreaded Leadership
Politics Consistency