MMRSS Access Panels provide an efficient way of selecting very precise representative samples for conducting research, allowing complete confidence in the accuracy and timing of results. Traditional methods rely on 'broad' quotas such as age, sex or social class, which are often sought independently for reasons of cost. An access panel allows the use of interlocking quotas and tight definitions to select and yield extremely targeted samples. For research requiring two or more matched samples, access panels can provide a high level of accuracy by selecting identical groups of households or individuals giving absolute confidence in the comparability of the cells.

2.  Overview
 Representation and
Accuracy
 Current coverage
 Specialty and Sub Panels
 QC in Recruitment
 QC in Panel Management
 Panel Monitoring
 Sample Technical
Summary
 Potential Applications

3.  MMRSS Access Panels provide an efficient way of selecting very precise
representative samples for conducting research, allowing complete
confidence in the accuracy and timing of results.
 Traditional methods rely on 'broad' quotas such as age, sex or social
class, which are often sought independently for reasons of cost. An
access panel allows the use of interlocking quotas and tight definitions
to select and yield extremely targeted samples. For research requiring
two or more matched samples, access panels can provide a high level
of accuracy by selecting identical groups of households or individuals
giving absolute confidence in the comparability of the cells.
 It is because panelists have already provided details about the
demographics of all individuals in the household as well as a range of
other ownership and usage information, that it is possible to select
very precisely defined sub-groups such as high income earners or
teens – groups traditionally regarded as too difficult or too costly to
interview.
 Even if we have not already screened the sample you are looking for, a
range of cost effective screening methods is available to identify the
consumers you need.

4.  At the highest level our Access Panels are representative of
the national population in each country. Access Panels offer a
high quality solution; avoiding both the high costs of random
recruitment and the unpredictability of lifestyle database
sampling and findings.
 A good measure of the quality of MMRSS Access Panels is
indicated by the response rate we achieve for each survey. The
response rate reflects the number of people actually
completing the survey as a percentage of those who were
originally approached. MMRSS Access Panels average a
response rate in excess of 50% and for some studies it can be
as high as 80%. This compares with a typical industry figure of
15 - 20% for classical market research studies.
 The secret behind achieving a high response rate is strict
panel management and developing a relationship with the
panelists.
 This total commitment to quality of design and response
management ensures that at all times you can be sure MMRSS
Access Panels provide you with accurate and sensitive
information to act upon

5. Consumer
 In total we have some 100,000 households comprising over
350,000 individuals across India
Business
 We have over 70,000 B2B respondents, all above General
Manager level with over one fifth of them being C-Suite level
executives. These panelists are across Industries.

6.  In addition to the consumer and B2B
panels we have a series of specialty
access and sub panels including
 Healthcare
(Doctors/Pharmacists/Patients)
 Information Technology Decision Makers
(Line of Business/IT department Heads)
 Frequent Fliers
 Automobile Owners
 Teens/Tweens
 High Net Individuals

8.  All our Panel members voluntarily and actively indicate that they wish
to be on the MMRSS panel.
 A double opt-in recruitment process is used. This procedure requires
the respondent to initiate an approach to MMRSS, we then reply
confirming the panel details and double check that the respondent is
who they seem to be and that they do wish to join. The respondent
then replies to complete the double opt-in and joins the panel. In the
event that we already have email addresses for potential panelists,
we would start with an email from us followed by the panel member
replying or visiting our web site to enroll.
 MMRSS retains documentary proof (either hard copy or electronic) of
each panel member’s agreement to join the panel. Including from what
type of source their name and e-mail address was obtained including,
where relevant, the web site from which they were invited to join the
panel. Respondents who have been actively recruited through a
traditional sampling approach and invited to join the panel are
identified. An overall analysis of type of recruitment source for the
active panel or for any sample drawn from it is available.
 MMRSS has documented procedures for checking that new panel
members are not already panel members and thereby avoid
duplication in the panel.

9.  On recruitment all panel members provide a set of basic descriptive
information about themselves in order that the representation of the
panel can be assessed and that targeted or stratified sample can be
drawn. The variables collected all have valuable roles in strategies to
avoid duplication or clarify individual identity, stratification of
samples for research projects, and weighting strategies to counter
heavy user bias
 We collect over 30 respondent variables we collect including:
 Sex
 Level of education
 Household size
 Region
 Location (postal code + house number)
 Age (date of birth)
 Presence of children in household
 Working status
 Weight of internet usage (hours per week)
 Type of internet access
 Durable Ownership

10.  MMRSS has a clearly defined list of data about panelists that can be used in
the definition of a sample to be selected from the panel. This list includes
both background variables provided by all panel members and items of
panelist history such as recency of selection for a previous project and co-
operation history.
MMRSS provide to clients a clear and transparent description of the nature of
their panel- the population it covers – we have no partnership arrangements
with other panel Owners in India .
MMRSS selects and invites individual panel members to participate in surveys
no more than once a month .
 The maximum number of research projects for which a panel member will be
selected to participate in any given period of time is once every Quarter
 MMRSS requires panelists to update their background information once every
quarter.
 MMRSS has a clearly defined policy on how they reward panelists. Our clients
are kept fully informed of the reward method to be used on their project.
 MMRSS provides a comprehensive response analysis at the end of each
survey. This includes a copy of the solicitation email sent to panel members
and the full wording of any screening or introductory questions put to
panelists before the main survey started.

11.  • Original invite text's
 • Date's of invites date's of reminder's
 • Date of closing fieldwork (days in field)
 • Panel used (proprietary or third part and amounts)
 Response based on the total amount of invites (% or full
numbers) per sample drawn
 • % questionnaire opened
 • % questionnaire completed (including screen-out)
 • % in target group (based on quota's)
 • % validated (rest is cleaned out, if applicable).
 A short description of how the response and the project relate
to the standard criteria, is it less or more than usual and any
peculiarities with the survey?
 We have technical safeguards and procedures to ensure that a
panel member can answer a survey for which they have been
selected, only once.

12. MMRSS keeps detailed records for each panel
member of:
 The research projects or surveys for which
they have been sampled
 The nature of the panelist's response to
each project or survey
 The records are stored in such a way that it
is easy to determine:
 When a panelist was last selected for a
survey
 When a panelist last co-operated with a
survey
 The number of surveys the panelist has
completed in any given period of time.

13.  MMRSS Access Panels are extremely flexible and can
be used to provide information on markets,
products and consumers. They are ideally suited to
any of the following:
 Market Information
◦ Usage and attitude surveys
◦ Market sizing
◦ Market segmentations
◦ Diary-based projects
◦ Tracking studies (with the same respondents over time if
desired)
 New Product Development
◦ Concept testing
◦ Product testing
 Consumer Intelligence
◦ Brand profiling
◦ Mini panels of selected targeted consumers

14. INTERNATIONAL
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Bangalore – 560038 Kalkaji, Tel No. +91 44 42604404 Kolkata-700029
Tel No: +91 80 41739007/41739045; New Delhi-110019 Raj Sharma : +91 9322105830 Tel No: +91 33 40015939
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