2. Who are we?
Nick DeNardis Mallory Wood
@nickdenardis @mallorywood
Associate Director of Assistant Director of
Web Communications Marketing, Social Media
Wayne State University Saint Michael’s College
4. “A website is a collection of related web pages
containing images, videos or other digital assets. A
website is hosted on at least one web server, accessible
via a network such as the Internet or a private local
area network through an Internet address also called
URL.”
-- Wikipedia
18. Clues
• The letter is inside the building guarded by
Hippocrates.
• It is inside the building where you can see all the
stars at night. The time changes color on this
building at night.
• It is outside the building on campus that was
purchased for $1. Look for a statue holding a book.
39. Step 1:
Figure out what to track
• Homepage • Landing Page
• Admissions • Click (anywhere)
• Schedule a Tour • Submit a Question
• Thank You • Subscribe to Updates
• Open Subscription Email
• Click on Email Link