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  1. 1. MALWINE STEINBOCK @MIABARCELONA FOOD IS THE POP CULTURE OF THE 21ST CENTURY SEEDS&CHIPS MILAN, MARCH 28TH 2015
  2. 2. THEATER XVIII CENTURY
  3. 3. LITERATURE XIX CENTURY
  4. 4. FILM XX CENTURY
  5. 5. FOOD XXI CENTURY
  6. 6. HOW DO YOU KNOW THAT FOOD IS POP CULTURE? CHECKLIST
  7. 7. YOU WATCH COOKING SHOWS AT PRIME TIME MASTER | TOP CHEF | IRON CHEF IT: 2.2M SPECTATORS | 4.86% AUDIENCE SHARE ES: 4.1M SPECTATORS | 27% AUDIENCE SHARE
  8. 8. YOU TAKE PICTURES OF YOUR FOOD 160M #FOOD PICTURES ON INSTAGRAM
  9. 9. YOU KNOW AT LEAST 1 CELEBRITY CHEF MARIO BATALLI | GORDON RAMSAY | JAMIE OLIVER
  10. 10. YOU COOK DINNER FOR YOUR FRIENDS HOME COOKED MEALS ARE ASPIRATIONAL AGAIN
  11. 11. YOU ARE AT SEEDS & CHIPS MILAN, MARCH 26TH - 29TH 2015
  12. 12. RESTAURANT 3.0 THE RESTAURANT OF THE 21ST CENTURY
  13. 13. MONKEYTOWN | NYC POP UP RESTAURANTS
  14. 14. FOOD FESTIVALS TASTE FESTIVALS | TASTE OF LONDON
  15. 15. FOOD TRUCKS THE CHAIRMAN | SAN FRANCISCO
  16. 16. PERSONAL CHEF KITCHENSURFING
  17. 17. HOMEMADE MEALS EATWITH
  18. 18. RESTAURANT DELIVERY MUNCHERY
  19. 19. CHEFS ARE THE NEW CELEBRITIES KIDS WANT TO BE FOOTBALL PLAYERS OR CHEFS
  20. 20. CHEFS ON BILLBOARDS AND TV CARLO CRACCO | ALESSANDRO BORGHESE
  21. 21. BEYOND FOOD ADVERTISING FERRAN ADRIÀ & TELEFÓNICA | DAVID MUÑOZ & MERCEDES
  22. 22. MY JOURNEY FROM PACKAGED GOODS TO HAUTE CUISINE HOW CAN WE SELL MORE?
  23. 23. CHOLESTEROL IMMUNE SYSTEM BONE DENSITY HYDRATION DIGESTION WEIGHT MANAGEMENT FUNCTIONAL FOODS = CREATING RELEVANCE APPROACHING THE BODY BY ITS PARTS
  24. 24. A HOLISTIC APPROACH TO NUTRITION TAKING RESPONSIBILITY OF OUR HEALTH THROUGH FOOD
  25. 25. NO MORE BRANDS WE DEFINE OURSELVES THROUGH WHAT WE EAT ME. BEFORE ME. TODAY
  26. 26. A NEW BRAND IN THE FOOD SPACE TECHNOLOGY | GASTRONOMY | COMMUNICATION
  27. 27. VIDEO
  28. 28. COOKBOOTH
  29. 29. 150.000 Foodies10.000 Chefs CHEF & FOODIES COMMUNITY THE WORLD’S LARGEST COMMUNITY FOR PHOTO RECIPE SHARING GASTRONOMY PROFESSIONALS RESTAURANTS COOKING SCHOOLS FOOD FESTIVALS BEGINNGERS ADVANCED HOME COOKS BLOGGERS
  30. 30. DIGITAL RECIPE ARCHIVE CHEFS MANAGE THEIR RECIPES, PROMOTE THEMSELVES & SELL THEIR RECIPES
  31. 31. BRANDED CONTENT BRANDS PROMOTE THEIR PRODUCTS THROUGH RECIPES & USER CAN PURCHASE THEM
  32. 32. MALWINE@COOKBOOTH.COM Start a photorecipe

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