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Sample project -Marketing Management

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Sample project of Marketing Management for class 12 Project work as per CBSE Guidelines

Publié dans : Formation, Business, Technologie
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Sample project -Marketing Management

  1. 1. Sample Project On Marketing Management
  2. 2. Page 1 - Cover Page Write your name ,board roll number ,school name etc.
  3. 3. Page 2 Write the product selected
  4. 4. Page 3 –Index Page
  5. 5. Page 3 –Index Page(cont.)
  6. 6. Page 4 –Preface and Acknowledgement Write this on your own and acknowledge all the people who have helped you like shopkeeper, teacher, Librarian ,websites etc.
  7. 7. Index Page(cont.)
  8. 8. Page 5 – Introduction Why have you selected this product/service
  9. 9. Page 6
  10. 10.  Write at least 5 competitive brands that exist in the market.  Write their features and Unique Selling Proposition.[U.S.P.]  You can paste picture and wrappers
  11. 11. Page -7 Our product and its features &U.S.P  What is the name of your product?  Enlist its features.  What is going to be your ‘U.S.P
  12. 12. Product and its features &U.S.P (Cont.)
  13. 13. Page 8 -Range of product  Does your product have any range ?  Give details and its features
  14. 14. Range of product(Cont.)
  15. 15. Page 9 Permission and Licences What permission and licences would be required to make the product
  16. 16. Page 10- Label of product and social message  Draw the label of product  Both front and Back  Draft a social message for your label. This label can be pulled out
  17. 17. Front side of Label
  18. 18. Back side of Label
  19. 19. Page 11- Tagline and Logo of product  Brief reason for design of logo and its significance  Draw the logo of product  Brief reason why taglines are used for products  Draft a tag line
  20. 20. Tagline and Logo of product (Cont.)
  21. 21. Page 12- Selling price and profit margins of competitors  Strategy followed by you competitors for setting selling price  Give reference of Appendix no.  Make table to be put in end under Appendix
  22. 22. Selling price and profit margins of competitors (cont.) Draw diagrams where ever possible
  23. 23. Page 13- Pricing of our Product  What factors are you considering for setting selling price  Give reference of Appendix no.  Make table to be put in end under Appendix
  24. 24. Pricing of our Product(Cont.)
  25. 25. Page 14- Packaging  Importance of packaging  Types of Packaging-Primary, secondary & transportation  Material used or any innovation in packaging
  26. 26. Packaging (Cont.)
  27. 27. Page 15 -Grading and Standardisation
  28. 28. Page 16 -Channels of distribution  Importance of Channels of distribution  Which channel level will you use- Zero, One , Two or three level  Reason for selecting particular level  Make diagram
  29. 29. Channels of distribution (Cont.)
  30. 30.  Importance of warehousing in brief  Number of warehouses  Location of warehouses  Own warehouses or rented Page 17 -Warehousing
  31. 31. Warehousing (Cont.)
  32. 32. Page 18 - Transportation
  33. 33. Page 19 –Promotion  Ways of promoting your product  Explain how will you use 4 elements of Promotion: Advertising, Personal Selling, Sales promotion and Public Relations
  34. 34. Page 20 -Promotion schemes Any Promotion schemes for (i) The wholesaler (ii) The retailer (iii) The consumer
  35. 35. Page 21 -Observations and Findings
  36. 36. Page 22 -Conclusion  Suggestions  Future scope of study
  37. 37. Page 23 - Appendix Includes all  tables  questionnaires used for study  bibliography
  38. 38. Questionnaires (Cont.)
  39. 39. Price tables
  40. 40. Bibliography
  41. 41. Page 24 - Teacher’s observation
  42. 42. • The total length of the project will be of 25 to 30 pages. • The project should be handwritten. • The project should be presented in a neat folder. This project will give you basic idea . You can use your own creativity and modify it according to your requirement and according to product selected.
  43. 43. Compiled by Mamta Narula

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