3. All good-to-great companies began
the process finding a path to
greatness by confronting theconfronting the
brutal facts of their current realitybrutal facts of their current reality
4. A key psychology for leading from good to great is thethe
Stockdale ParadoxStockdale Paradox : Retain absolute faith that you
can and will prevail in the end, regardless of the
difficulties, and at the same timeat the same time confront the most
brutal facts of your current reality,
whatever they might be.
5. A primary task in taking a company from
good to great is to create a culture wherein
people have a tremendous opportunity
to be heard and, ultimately,
for the truth tothe truth to
be heardbe heard
6. A primary task in taking a company from
good to great is to create a culture wherein
people have a tremendous opportunity
to be heard and, ultimately,
for the truth tothe truth to
be heardbe heard