1. MANAS BHATTACHARYA
E-Mail: manasmalay@gmail.com
Phone: +91 9755024983
AREAS OF E X P E R T I S E
Operations Management
P&L Management
Project Management
Sales/Business Development
Product Promotions &
Launches
Budgeting & Cost Control
Marketing
Market Research
Client Relationship
Management
Channel Management
P R O F I L E S U M M A R Y
• A result-oriented professional with over 17 years of multi industry experience
• Skilled in building strategy for business development with expertise in managing
operations, Profit Accountability, Product and Market Development
• Excellent business skills, involving planning and development of business plans; designing
and implementation of successful sales & marketing strategies
• Consistent success in maximizing corporate performance, driving growth, generating
revenues and capturing market share
• Manage expansion projects including setting up of offices, studios, transmission
towers and integration of Radio services. Broadcast management, integration,
infrastructure setup, telecommunication and vendor management and execution.
• Adept in managing business operations with focus on top-line & bottom-line
performance and expertise in determining company’s mission & strategic direction
as conveyed through policies & corporate objectives
• Well versed in managing all aspects of budgeting, forecasting, operations & channel
management
• Team leader who effectively meets goals through strong leadership, interpersonal,
communication & analytical abilities
C O R E C O M P E T E N C I E S
• Formulating business strategies and strategic utilization and deployment of available resources to achieve
organizational business objectives
• Developing & executing effective marketing plans, including P&L structures designed to assure achievement of agreed-to
volume, market share and profit objectives
• Setting up entire operations with key focus on bottom line profitability by ensuring optimal utilization of available
resources
• Analysing latest marketing trends and tracking competitors’ activities and providing valuable inputs for fine tuning
sales & marketing strategies
• Framing strategies for establishing greater awareness about company & its products
• Leading, training & monitoring the performance of team members to ensure efficiency in sales operations and meeting
of individual & group targets
O R G A N I S A T I O N A L E X P E R I E N C E
SENIOR MANAGEMENT PROFESSIONAL
Operations Management Business Development Process Enhancement Project Management● ● ●
Proficient in running successful method-oriented operations and taking initiatives for business excellence
through process improvement

2. Entertainment Network (I) Ltd., Radio Mirchi (Times of India Group) Since Jul’05
Growth Path:
Associate Vice President – Projects, Corporate Office Since Nov’15
AVP (Operations) & Cluster Head, Central (MP, Chhattisgarh & Nagpur) May’11 – Nov’15
Head – Sales, Kolkata Mar’09-May’11
Group Head (Operations) / Station Head, Aurangabad Jan’07-Feb’09
Group Manager – Corporate Sales Head, Pune Jul’05-Dec’06
At present as AVP –Projects, spearheading the 3rd Phase business expansion within stringent timelines- Define the scope of
the project, business requirement and define business metric to projects. Working on alignment of stakeholders and project
team members to make sure that the project performance is in accordance with the project plan.
Significant Accomplishments
• With 10 years of Sales, Marketing and Operations experience in ENIL and an exponential growth within the
organisation, I got the opportunity to manage the business side of the 3rd
Phase expansion and smooth execution of
setting 17 new stations across the nation. Have extensively worked on budget management, cost and resource
utilisation and management alignment. My contribution towards business planning for all the 2nd
frequencies in top
metros and projecting a growth of 30% to the 500 Crores current turnover has been appreciated by the management.
• Prior to the corporate office stint, as AVP & Cluster Head of Central India, handled operations of Indore, Bhopal,
Jabalpur, Raipur and Nagpur radio stations and led a team of 80 professionals comprising of Sales, Programming,
Finance, scheduling and technical professionals. Responsible for cluster P& L, augmented cluster revenue by 85% and
EBITDA by 65% in 4 years.
• As Head of Sales, Kolkata from 2009-11, spearheaded sales function of Kolkata station that contributed Rs. 12 crores
of revenue to company’s annual business and also fed the national Mirchi network with national deals. During my
tenure, augmented Kolkata revenues by 39% and Kolkata was adjudged the Flame Thrower Station of The Year (Best
Station) in 09-10 and 10-11 out of 32 stations.
• Effectively handled corporate clients in Kolkata that included ITC Personal Care division, Exide Industries, Eveready
Industries, Emami, Dollar Hosiery, Rupa & Dollar innerwear, Birla Cement, Linc Pens, Manyawar, G D Pharma, SRMB
Udyog, SAJ Industries, Tata Steel, UCO Bank, United Bank Of India, Allahabad Bank, Lafarge Cement, National
Insurance Company, etc. and increased corporate business by 75% in two years
• Efficiently secured the merit of being given the Greenfield Project for launching the Aurangabad Radio Mirchi Station.
From 2007-09; handled complete planning, recruitment, of manpower, programming, administration & finance as well
as all technical aspects along with leading a team of 20 professionals in Aurangabad that was the only station out of 22
new stations to achieve their annual target in first year of operation and be EBITDA positive
• As Group Manager at Pune from 2005-07, augmented National & Regional Corporate along with BPO & IT segment sales with
5 Account Managers and coordinated with media buying houses to ensure maximum advertising spends on radio
• Accomplished 118% growth in sales in 2005-06 and grew Pune Business by another 122% in 2006-07, acquired
nationwide recognition for contribution made in 2005-06 and made it to all the 3 international incentive trips.
• Proficiently handled corporate clients in Pune comprising Bajaj Auto, Tata Motors, Bajaj Allianz, Kinetic Motors,
Bharat Forge, Kalyani Forge, SKF bearing, Suzlon, Kaspersky Anti-Virus software, Quick Heal Anti-Virus Software, etc.
enhanced corporate business by 175% in two years
Airtel Broadband & Telephone Services (Bharti Tele-Ventures Ltd.), Chhattisgarh Oct’04-Jun’05
Assistant Manager- Sales & Marketing - Raipur
Significant Accomplishments
• Directed a team of 30 Field Sales Executives and 6 Team Leaders across Raipur region
• Efficiently monitored Mass, SME and PCO segments ensuring overall growth and productivity
• Highlighted sales from low utilized network elements and entrusted with the additional responsibility of market
survey, network expansion and new rollouts

3. HDFC Standard Life Insurance Co. Ltd., Pune, Maharashtra Oct’02-Sep’04
Business Development Manager
Significant Accomplishments
• Spearheaded a competent team of 38 Certified Financial Consultant to develop new business avenues & managed
marketing and sales operations to achieve increased business growth
• Coordinated and delivered training to financial consultants and advised High Net worth individuals on insurance solutions
• Successfully carried out surveys to check for new developments, emerging trends & tracking continuous customer feedback
• Recognized for selling the biggest Key Man Insurance Policy in Pune worth Rs.5 Crores, gave Pune branch the first
MDRT of 2004
• Valued among top 6 Business Development Managers across country for highest active Financial Consultants
Tata Teleservices (Maharashtra) Ltd., Pune, Maharashtra Jan’99–Sep’02
Senior Executive - Sales
Significant Accomplishments
• Successfully handled key accounts such as Corporates, Manufacturing companies, Small & Medium
sized companies in MIDC, Pune ascertaining 100% transition of Corporates from BSNL network to Tata network
• Contributed as the key driver of the team of executives responsible for more than 5,000 telephone connections in Pune City
• Carried out entire operations pertaining to customer requests, bill disputes, feature activation, etc.
• Successfully achieved sales & installation targets to ensure increase in ARPL (Average Revenue Per Line)
• Efficiently administered the grid planning when fibre optic broadband network was constructed
• Played a key role as a core team which involved in Network Planning, implementation and operations professionals in
order to rollout PMP (Point to Multi Point) network in Pune city
• Proficiently overachieved individual & team targets (Sales & Installations) in the tone of over 132% over a period of 2 years
• Handled 7 PMP grids with a potential of 7000 commercial lines
T R A I N I N G S A T T E N D E D
• Workshop on advanced leadership – Franklin Covey
• Media Sales Training – Boot camp – NRS Media(New Zealand)
• I Inspire training – ENIL at Organization
• Speed with Excellence- Workshop on Achievement Orientation and entrepreneurship– Bharti Televentures Ltd.
• Advanced Telecommunication Training, Tata Teleservices (Maharashtra) Ltd.
• Basic Selling Skills, Door Training International
• Summer Training at Indian Rayon and industries Ltd. Insulator division
• 6 months internship at Xerox Modicorp Ltd., Pune
M A J O R P R O J E C T S H A N D L E D
• Design, Manufacturing & Implementation of Microprocessor Based Power Analyser
• Strategic Planning for Insulator Marketing for the next millennium, Indian Rayon and industries Ltd.
A C A D E M I C D E T A I L S
• PGDBM (Marketing & Systems) from Indira School of Management Studies, Pune in 1999
• B.E. (Electronics) from AISSMS's College of Engineering, Pune, Pune University in 1997
I T S K I L L S
• Windows XP/7/8
• MS Office
• C & C++
• Internet Applications
P E R S O N A L D E T A I L S
Date of Birth: 15th
December 1974
Languages Known: English, Hindi, Bengali & Marathi
Mailing Address: Flat No. 1101, Clover Building, Dosti Acres, Wadala (East), Mumbai - 400037