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Social Media Influence - Instagram

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The importance of Instagram and its influence and impact on the marketing and business world

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Social Media Influence - Instagram

  1. 1. Instagram for business Presentation prepared by: Aliaksandra Biahunova abiahunova@myseneca.ca Manav Satish Chandan mschandan@myseneca.ca Seneca MKM 915 MMS Digital Marketing Source: https://business.instagram.com/getting-started/#why-instagram Image source: https://techcrunch.com/2016/05/11/instagrams-big-redesign-goes-live-with-a-colorful-new-icon-black-and-
  2. 2. Instagram Value Proposition Why Instagram? 1 million + advertisers worldwide use Instagram to share their stories and drive business results 60% of people say they discover new products on Instagram 75% of Instagrammers take action after being inspired by a post 1/3 Of the most viewed stories are from businesses Source: https://business.instagram.com/getting-started/#why-instagram Image source: https://techcrunch.com/2016/05/11/instagrams-big-redesign-goes-live-with-a-colorful-new-icon-black-and-white-app-and-more/ 1. Starting an account is quick and easy 2. Free training provided https://www.facebook.com/blueprin t/courses/category/instagram 3. Real time metrics and plenty of free analytical tools. 4. Shopping feature is available https://business.instagram.com/blog /a-better-shopping-experience-on- instagram/ 5. Business blog-the latest announcements, updates and best practices from Instagram.
  3. 3. Instagram user demographic in Canada VS U.S. Source: https://business.instagram.com/getting-started/#why-instagram Image source: https://techcrunch.com/2016/05/11/instagrams-big-redesign-goes-live-with-a-colorful-new-icon-black-and-white-app-and-more/ VS
  4. 4. Which type of business Instagram works better for: B2B or B2C? Source: https://business.instagram.com/getting-started/#why-instagram Image source: https://techcrunch.com/2016/05/11/instagrams-big-redesign-goes-live-with-a-colorful-new-icon-black-and-white-app-and-more/ • For 98% of B2C companies Instagram is essential, as this is one of the most popular platforms for potential customers to relax and consume visual content; • The highest engagement rates achieve B2C lifestyle and CPG (consumer packaged goods) brands, as they massively run user generated content campaigns; • If B2B companies want to be successful on Instagram, solely sharing company-centric content is not enough. It will require more creativity.
  5. 5. Instagram: costs for business Source: https://business.instagram.com/getting-started/#why-instagram Image source: https://techcrunch.com/2016/05/11/instagrams-big- redesign-goes-live-with-a-colorful-new-icon-black-and-white-app-and-  Instagram business accounts are free, not payment for registration or for usage;  The expenses that businesses are facing are directly connected to:  Instagram Advertising With its impressive targeting capabilities and click-through rate, the cost to advertise on Instagram is a bit higher than Twitter or Facebook. Average Instagram CPM (cost per thousand views) is $6.70  Advanced Analytics Tools: Iconosquare — price starting from $9 per month or $54 per year with a 14-day free trial Minter.io — price starting from $20 per month with a 14-day free trial InfluencerDB — price starting 99€ (about $100) per month with a free plan Dash Hudson Instagram Insights — custom pricing packages
  6. 6. Analytics Tool – Instagram Insights 28 Metrics and Insights Available Profile: -Followers -Impressions -Reach Audience: -Gender -Top locations -Age Posts: -Likes -Comments -Saved -Engagement Stories: -Exits -Replies -People insights - Instagram Insights is Instagram’s native analytics tool. - The use of this tool is absolutely free of charge. - Each metric available displays insights such as reach, likes, comments and views. - The ‘Followers’ metric even displays in-depth analysis of the profile of the followers. Source: https://blog.bufferapp.com/instagram-analytics#instagram-insights-and-other-tools Source: https://business.instagram.com/getting-started/#why- instagram Image source: https://techcrunch.com/2016/05/11/instagrams-big-redesign- goes-live-with-a-colorful-new-icon-black-and-white-app-and-
  7. 7. Why Instagram relevant to your business? Source: https://business.instagram.com/getting-started/#why-instagram Image source: https://techcrunch.com/2016/05/11/instagrams-big-redesign- goes-live-with-a-colorful-new-icon-black-and-white-app-and-more/ • Instagram’s rise to prominence has been eye-catching. • Throughout the years, Instagram’s growth in terms of users has been nothing short of admirable. • Instagram’s last 100 million users have grown quicker than its first 100 million users. • Users of a wide age group are said to be present on Instagram. • Instagram are expected to reach 1 billion users by October 2017.
  8. 8. Instagram: optimal time for posts Sources: https://later.com/blog/best-time-to-post-on-instagram/ http://seopressor.com/wp-content/uploads/2015/10/instagram-best-worst-timing-seopressor.png • Post more during off-work hours instead of during the day - Generally, the best times to post on Instagram are lunch time (2pm-3pm) and evenings (8-9pm). - This is essentially non-office hours. • Weekends can be hit-or-miss - Depending on your audience, B2C companies will likely see better results when posting on weekends than B2B companies, since many businesses only operate during the week. • Save the important posts for weekdays. - The differences are slight, but average Instagram engagement does shift depending on the day. - Mondays and Wednesdays tend to drive the most engagement, while Sundays drive the least. • Avoid 3pm, but don’t be afraid to experiment. - Weekdays between 3 and 4pm typically drives the lowest engagement, likely because most users are busy at work at that time. - However, some social media managers with large audiences on both the west and east coast believe that 4pm EST was their best time to post on Instagram. Source: https://business.instagram.com/getting-started/#why- instagram Image source: https://techcrunch.com/2016/05/11/instagrams-big-redesign- goes-live-with-a-colorful-new-icon-black-and-white-app-and-
  9. 9. Instagram for Business: Best Practices B2C  3.29% lift in household penetration  4.62% lift in sales  13.3 million people reached https://www.instagram .com/gatorade/ Source: https://business.instagram.com/getting-started/#why-instagram Image source: https://techcrunch.com/2016/05/11/instagrams-big-redesign-goes-live-with-a-colorful-new-icon-black-and-white-app-and-more/ Stone Brewing, a beer brand continue their brand’s brash, snarky, whimsical tone through to each and every Instagram post. The professionally-staged photo of a dog in an Ewok works because they’ve created a limited-time only beer with the same theme for the 4th of May. Over 6,700+ likes within just a few days of it being posted. https://www.instagram.com/stonebrewingco/
  10. 10. Instagram for Business: Best Practices B2B  1,428 leads through Instagram  77% of the course’s total registrations came from Instagram  20% more registrations than established goal https://www.instagram .com/tuliocottaoficial/ Source: https://business.instagram.com/getting-started/#why-instagram Image source: https://techcrunch.com/2016/05/11/instagrams-big- redesign-goes-live-with-a-colorful-new-icon-black-and-white-app-and- more/  5 M unique people reached  1% click-through rate https://www.instagra m.com/salesforce/
  11. 11. So why wait? Get started with Instagram today! https://blog.hootsuite.com/how-to-use-instagram-for-business/ Hootsuite through the #IWorkFromHere contesting hashtag showcase customer content and have close to 6k tagged entries to date. Source: https://business.instagram.com/getting-started/#why-instagram Image source: https://techcrunch.com/2016/05/11/instagrams-big-redesign-goes-live-with-a-colorful-new-icon-black-and-white-app-and-more/

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