1. Presenters Manendrashukla easy to buy easy to own

2. WHY ?

4. Unique selling proposition strategy

6. MISSION & VISION MISSION “We make computing easy like it should be” VISION “To focus on delivering the best possible customer experience, by directly selling our services, based on industry standard technology.”

8. INTRODUCTION Dell Inc- Texas,USA. Founder- Michael Dell Employees- >96000 people Area Served- World wide Website- www.dell.com

10. 1985---Turbo PC, The 1ST PC of its own design.

11. 1992---Accredited it to be in the list of World’s Fortune 500 companies, making M.Dell to be the youngest CEO.

13. 2003-2007---Kevin Rollins as CEO.

15. 4 P’s of Marketing Mix

18. PLACE Dell has been able to affect the location strategy aspect of its marketing campaign. As Dell’s products are always available at the nearest dealer’s customers develop trust for the “local Dell” thereby achieving the objective of gaining their trust in Dell products and services, and forming a large and diversified consumer base.

19. PROMOTION Advertising is promoted through extensive marketing media like TV & Internet, in print media, email or mailing and direct marketing promotional materials such as catelogues & customers news letters. Recently advertising promoted through retailers like Best Buy, Staples, Walmart, Gome & Carefour.

21. COMPETITORS Hewlett Packard Acer Lenovo Vaio Me Toshiba

23. Quick online home services

24. Reducing time & cost

26. Customers, segmentation& targeting Two kinds of customer segments Transactional customers(30%) Relational customers(40%) Remaining are a mix(30%) The customer segmentation drives the organizational structure of the company.

31. Computer PeripheralsHigh Low Relative market share

32. ACQUISITIONS Ocarina Networks (10/9/10) Exanet for $12M (2/9/10) Perot Systems for $3.9B (9/21/09) Allin's Microsoft IT consulting business (8/10/09) Equallogic for $1.4B (11/5/07) Everdream (10/16/07) Zing Systems(8/7/07)

37. • Government Policies. • Bargaining of Suppliers. • Rapid change in technology obsoletes the product in small span of time. • Aggressive marketing by competitors.

39. DELL INCOME STATEMENT

40. Dell Quarter 2010 (income statement)

42. Gross Profit(Q-2010)

43. Dell Balance Sheet

44. Total Liabilities + Total Stockholders Equity $26,500,000 $27,561,000 $25,635,000

46. Net Working Capital

47. Long-Term Position

48. Retained Earnings

49. Dell Ratio Analysis

51. Times

52. DELL CASH FLOW

56. References and recommendations from existing staff

57. Solicit comments from past employers in case of experienced candidate

59. A culture that fosters organizational perfomance

63. And to construct a plan for fulfilling the need of the business

69. Plant a tree program (2007)- Dell in collaboration with Conservation fund and carbon fund org.US. announced the plant a tree program wherein the Dell employees donated $2 to $6 to offset the carbon emissions of their computers and its lifetime use of electricity