A digital platform to adapt sustainable lifestyle in our day-day lifestyle.A community to motivate and inspire other people to lead a better future. Proper measures to take to live in harmony with nature.

1. GREENWAY
Lets Embark on our
new way
‘A platform for building a stronger community to spread
the environmental awareness effectively.’

2. DISCOVER

3. Moodboard
Sustainable lifestyle
Discover

4. Birds are dying eating waste
Discover

5. Melting icebergs
Discover

6. Goal
Discover
Business goal – Getting common people and sustainable community on one platform.
Bridging the gap between the two and motivate people to imbibe green lifestyle.
Generating data , information and ideas to implement.
User related goal – Quantitative and qualitative information. Engaging ideas.
User base –
• Anyone who wants to get informed about environment and ideas about recycle and reuse.
• Anyone who wants to take part in green initiatives and events.
• Anyone who wants to recycle near by their locality.
• Anyone who wants to get motivated and follow sustainable lifestyle.

7. Discover
Reality check

8. Discover
User behaviour and psychographics
Why don’t people care for environment?
• Not their Responsibility after littering in to the public place.
• Concerned authority to pick up
• People tend to follow crowd.
Mithi river, Mumbai Sabarmati river, Gujrat
Example :
• People are lazy and habitual to use and throw.
• not finding a garbage bin.
• Lack of awareness about overall green lifestyle.
• Do not understand the environmental impacts.

9. Discover
User survey
Out 23 people 13 people were very concerned and 6 people were
extremely concerned
Out 23 people 4 people said Always and 9 people said Most of the time.
Out 23 people 19 people said Yes

10. Discover
User survey
If a mobile app is provided to you for creating environmental awareness.
What kind of information and features would you like to have?
Most answers were –
• Ideas for protecting environment
• Easy and simple ways to reduce and recycle waste
• Near by recycling centres
• Informative and indulging ideas
• Events
• 90% said Lack of community
• Lack of awareness
• Need for a role model

11. Discover
User Interview
Interview with a Environmental planner and a activist
She is very much concerned about the environmental impacts and believes that the
awareness should be spread more effectively.
She is a very enthusiastic. Takes part in environmental events and other Eco trails.
She is very helpful and likes to share her knowledge to others and motivate others to
imbibe green lifestyle.
Pain points –
• She gets annoyed when someone litters in front of her.
• She says sometimes garbage bins are also not present at crowded places. So people
tend to litter.
• As an activist want to connect with lot of people to bring change.
• Lot of People do not know the concept of Recycling, reuse and reduce.
• Zero waste should be followed by companies.
• People should be notified about impacts as well as easy ways to overcome them, so
that busy people would also adapt.
• There is a need that government and people should work together.
and the participation from common people should increase.
Age : 29
Education – Masters in
Environmental design.
Occupation – Works in
Government

12. Discover
User survey/interview insights
• A need for Community development
• A need to involve lot of common people to bring a change at individual level
• Easy ways to reduce, recycle and reuse on an open forum so that anybody could add
• Recycling centres, bin location
• Events
• Contact to the concerned authority to maintain clean environment
• Showing activities and its impacts on our life
• Involvement of activists and enthusiasts, need of role models
• Interactive and user friendly
Insights

13. Discover
Initial Steps to focus
How to reduce, reuse, recycle in a creative way. Building a stronger community for
The future generation.
Spreading Awareness.
Leading a zero waste life.

14. Discover
Products which we can recycle and reuse
• Cigarette
The butt of a cigarette, discarded after smoking, is an extremely
dangerous environmental hazard, and tonnes of them are littered
every day, making it the most littered item in the world.
Code is a startup which collects cigarette waste to recycle and pays
you for it.
• Plastic
• Wood
• Metal
• Oil
• Food waste
• garden waste
• Glass
• Paper
• Rubber
• Cloth
• E - waste
Good news
• Innovations

15. DiscoverCompetitive analysis
Joule bugProducts Eco wings
Product overview Activity based app to
motivate people by
posting activities on
their wall.
Product
Functionality
• Sharing activities
about sustainable
lifestyle.
• Getting points on
completing a
challenge.
• Follow people.
Key
differentiators
• Connects
other people
• Posting
activities
Pain point Not much popular.
Not very good
interface
Eco wings deals with the
upcycled products.
Their mission is to reduce
carbon footprint across the
planet and protect nature.
• Design and promote
upcycled products
• Motivate people to
buy green products
• Online platform to
buy green products
• Company has a blog
to motivate people
to adopt
sustainable lifestyle
Struggles to get
the customers.
Greenpeace
It is a charitable entity created
to increase public awareness
and understanding of
environmental issues through
research, the media and
educational programs.
• Form a community
through volunteers
• Lead and participate
in campaigns
• Spreading awareness
• Offers volunteering and
internships throughout
the world
• Lets you post events as a
volunteer and gets you
connected with other
activists
Lack of awareness
about Greenpeace in
India.

16. DEFINE

17. DefinePersona Creation 1
Name : Sanjay
Age : 38
Location : Mumbai
Personal : married and has 2 kids
Profession : MBA and works in a MNC.
I want to get informed about eco friendly lifestyle and simple solutions to reduce
the causes.
Social factor :
Introvert extrovert
Technical comfort :
average expert
Need for motivation:
high
About Sanjay : He works as a Manager in a top MNC firm. He loves nature. He wants to follow eco friendly
lifestyle but lacks motivation. He wants to teach his kids also, because he feels necessary to care for the
environment and one should learn it since childhood.
Characteristics:
• Likes to get connected with
nature
• Likes to have balance with work
and personal life
• Know the importance of
environment
Pain points :
• Lacks motivation to follow green
lifestyle
• Cant find good single platform to get
information as well as solutions
Needs:
• A platform where he would get
information regarding
environmental impacts or
innovations
• Motivation to get the simple
solution in busy life
• Wants to share with his kids the
importance of nature
Ideal features:
• Simple solutions to recycle and
reuse
• Awareness about impacts
• Information to teach his kids
• Engaging ideas
• Need a role model
• Ease of use
low

18. DefinePersona Creation 2
Name : Dhara
Age : 29
Location : Mumbai
Personal :Single
Profession : Major in Environmental Law.
Works on environmental policies.
I want to reach out to maximum people to start caring for environment.
Social factor :
Introvert extrovert
Technical comfort :
average expert
Need for motivation:
high
About Dhara : She has done masters in Environmental Law as she wants to work towards the environmental
issues. She finds it difficult to connect with the maximum people. She wants to create awareness and also
organises small events on environmental solutions.
Characteristics:
• Intelligent
• Sensitive towards nature
• Likes to share her knowledge
• Hardworking
• Likes to explore different places
Pain points :
• Don’t like people who doesn’t
care the environment
• Not finding a correct platform to
inspire people
• Lack of awareness in the society
Needs:
• Motivate people
• Wants to inform environmental
impacts and its solutions to a
larger mass
• Wants to connect to other
activists
• Wants to get involved in other
green initiatives and innovations
Ideal features:
• Notifications on other green
initiatives and events
• Follow other activists
• Posting solutions and information to
a larger audience
low

19. DefinePersona Creation 3
Name : Meera
Age : 20
Location : Mumbai
Personal : Single
Profession : Studying hotel management
I know about food waste generated in restaurant and wants to do something about it.
Social factor :
Introvert extrovert
Technical comfort :
average expert
Need for motivation:
high
About Meera : She is studying hotel management. So she is closely related to the restaurant industry. She
knows how much we waste food and does not feel good about. She feels to connect with environmental activists
who works for food wastage. She would like to volunteer and wants to change the mindset of the people who
ignore the environmental causes.
Characteristics:
• Sensitive towards environment
• Wants to motivate other people
• Curious
• Likes to read and be updated
Pain points :
• Lack of people’s involvement in go
green initiatives
• Lack of information on sustainable
events and activists
Needs:
• Wants to do volunteering
• Wants to get to know
environmental events and
activists
• Wants to see changes in
people’s behaviour towards
environments causes
Ideal features:
• Information on events and activists
• Volunteering information
• Posting activities to motivate
low

20. DefinePersona Creation 4
Name : Prabhakar
Age : 65
Location : Mumbai
Personal : Married and has one
daughter who is recently married.
Profession : Retired
I am aware about environmental impacts, wants to work towards its causes after my retirement.
Social factor :
Introvert extrovert
Technical comfort :
average expert
Need for motivation:
high
About Prabhakar : He was working in a bank and took a early retirement. He feels the need to work for the
environmental causes. He wants to build a small community in his locality to bring small changes. He failed to do
so. He wants to find a platform to find other enthusiasts of similar age to work with him. He is not very
comfortable with technology. He has a smart phone which he is learning to operate.
Characteristics:
• likes to get connected to his
native place
• Likes to read and learn new
things
• Likes to share and teach his
knowledge
• A very helpful
Pain points :
• Does not like the poor behaviour of
people
• Growing concrete jungles in cities
and cutting of trees
• Climatic changes
Needs:
• Wants to form a community in
his locality
• Wants to spread information
Ideal features:
• Simple interface
• Option to form community
low

21. DefineScenario
Anjali is studying Engineering. She is very outgoing, smart and competitive. One day her college
has kept a competition over reuse of products in a creative way. At first she was not interested at
all. But her friend sumeet takes part in the competition. He makes one product and shows it to
Anjali,she did not like it and offend Sumeet. He challenges Anjali to do it. She accepts the
challenge. She downloads Greenway app. and makes newspaper furniture. Everyone just loves it
including Sumeet. She won the prize. Sumeet encourages her to post it to on greenway app.
share it, so that more people would get motivated.
Find creative ideas for reusing

22. DefineStoryboarding
Oh God! Why people don’t care
about our surroundings.
I should notify this to a
concerned authority.
I will click a photo and upload it
on Greenway.
So he logs in to his account.
He sends a report to a concerned
authority.

23. Storyboarding
Honey, Why do you keep buying
sarees when you have to throw
them away.
She Logs in to Greenway and finds a
creative ways to reuse them.
She makes curtain out of it..
Don’t throw them. Its our
responsibility to reduce waste.
I have heard of Greenway, You
will get some idea how to reuse
them.
Great work,
Honey.

24. DefineTask flow
• Find a good way to reuse plastic bottle
Go to recycle
/reuse page
Write plastic
Bottle In search
Bar or click on
plastic button if
available on
reuse option
Scroll through
ideas
Like one idea
And is interested
to try it and post
it once it is done.
End
• Reporting about a roadside garbage to a concerned authority
Click a picture
to notify.
Click on notify
government
Upload an image,
add address and
describe the issue
End
Go to menu
Tag
concerned
authority
Send
notification
Wait for the
Progress report

25. DefineFeature list
Maps Information Activities Contact
• Garbage bin
locations
• Events
• Communities
• Recycling centres
• Inspiring articles
• Success stories
• Environmental
impact
• Ideas posted by
people
• Activities leading
to sustainable
lifestyle
• Can follow other
people to know
their activities
• Government
authority to report a
complain on bins or
otherwise
• To know the
progress to
complete the work.
Recycle
Reuse
Reduce
• Easy DIY
• Implementable
ideas

26. DREAM
Information Architecture

27. DreamInformation Architecture
Articles about
environmentPersonal activities
Join ECC
Events
Challenges
Community
Your Greenway
success stories
Help
Feedback
contact
Complain
Maps
Bin location
Events
location
Communities
location
Updates
(by rankings)
Activities from
people/group you
follow Activities/ideas
from people whom
you are not
following Recycling
centres
Ideas on
Reduce,
recycle,
reuse
Greenway
Swachh Bharat
Abhiyaan Authority

28. DESIGN