In the rapidly changing and growing startup world, the prime challenge faced by Entrepreneurs is How to perfectly brand your startup so, it can reach maximum and targeted audience. In this presentation, Preplift aims to solve some pieces of that riddle.
6. Should be Easy to Use and
Visually Attractive
• Standards are very high nowadays, and you need to get the
user on board the first time he/she uses your product.
• It should be simple yet good-looking.
• You don't need to clutter your home page with too much
content. A good product needs no convincing
16. It Should be well Categorised
• Average person makes 70 choices a day.
• If there are fewer products but they are better categorised, that
increases engagement.
33. Social Media Presence
• Innovative updates on social media
• Exploit the latest rage on the internet
• Posting on important days of the year like festivals and birthdays of
important people
• Presence should be relevant to your product
42. Social Media Sharing
• People like to create things, but they love to
show them off.
• Instagram
• 1st week - 1,00,000 users
• 2 months - 10,00,000
• This is because you could share very easily
from Instagram.
55. Get to the Right People
• We have too many choices and too little time.
• You need to have your product adopted by the early
adopters; they are going to tell their friends and that is the
best marketing there can be.
• Don't be afraid to try new things, especially with marketing.
57. Lessons here:
• Go where your early-adopters are and try to create a critical
mass of attention that can launch your brand.
• In the beginning, users won't come to you; you have to get
to them.
58. Marketing on Foot
• Conventional ideas
• Posters, bookmarks, etc
• Campus ambassador
• Organise a competition
