CURRICULUM VITAE
MANISH KUMAR SINGH
E-mail: maks.diginet@gmail.com
Phone No: +91-9740283490
SUMMARY
Strategic and Technical Consultant for Digital Marketing Analytics with around 10+ years of experience. Looking
forward to leveraging the full range of my skills and experience in an exciting and challenging new work environment.
• Expertise in Web Analytics and Implementation.
• Expertise in TAG Management tools (DTM/GTM) used in Analytics Implementation.
• Solid understanding of data layer structure for collecting data from website.
• Working with clients to understand their analytics objectives and needs
• Communicating with clients in the analysis and reporting processes
• Acts as a day-to-day internal and external client resource
• Leads client or internal teams through multiple projects from start to finish, providing relevant data points or
subject expertise
• Hands on weekly/monthly reporting and measurements across several channels, including website, email,
mobile, mobile applications
• Generating Dashboards & Reports for Web Traffic Analysis
• Web Content Management experience in design and implementation of multiple projects on content
management tools.
• HTML/CSS creation that defines styles, guidelines and consistency. Ability to hand-code web pages, utilizing
intimate knowledge of HTML, CSS, and JavaScript.
• Experience in migrating sites and content from one CMS system to another.
WORK EXPERIENCE
1) Currently working at Adobe as Technical Consultant, Nov 2016 to Present.
• Implementing Adobe Analytics on client’s website.
• Helping clients to gather and understand their unique business requirements and develop and build
customized solutions to meet their analytic and reporting needs with the Adobe Analytics (SiteCatalyst)
platform.
• Gather, document and help form/guide client business requirements, key performance indicators and other
functional and/or technical requirements
• Design customized solutions and technical tag implementation strategies
• Generate customized web analytic collection code and assist with its implementation and deployment
• Support client's developers and third parties throughout the implementation process
• Validate and debug implementation and follow through on issues until resolved
• Light manipulation of JavaScript as needed to customize web analytic solutions
• Advise key stakeholders and drive client success based on clients most important business drivers
• Communicate confidently and proactively with customers throughout the project life cycle
• Manage multiple client engagements simultaneously
• Manage customer expectations appropriately and keep projects on schedule and within scope

• Expert in the use of Adobe products and the methods by which they can be used to effectively optimize
online businesses
• Work to educate clients on the best practices in relation to their specific industry and key business
requirements
2) Sr. Website Manager, [24]7 Customer Pvt Ltd. Bangalore, July/2015 - Present
Responsible for the day-to-day administration, reporting, testing, and project management of the corporate
website and website projects. I report to the Webmaster of the corporate website.
Job Responsibilities include:
• Manage day-to-day planning, scheduling, tracking and reporting for Web project-related initiatives, in
collaboration internal team members.
• Manage all Web projects, reporting project status and issue identification/resolution/escalation as needed.
• Generate reports in Google Analytics and vendor co-ordination on the monthly and weekly Web traffic
reports.
• Customize standard GA reports in Microsoft Excel based on ad-hoc business requirements to generate
graphs and charts.
• Administer website content in CMS environments (Using Drupal).
• Maintain staging server to prepare for updates (Using Drupal).
• Provide testing for all changes on the website on laptops, tablets, and mobile devices and operating
systems.
• Proactively check website for quality.
• Provide training and support to internal teams.
• Promote both offsite and onsite SEO activities to help build ranking, profile and traffic.
• Keyword research and suggestions.
• Content / Blog syndication.
• Administer search engine programs (Using MOZ)
• Social media marketing and analysis.
• Manage online marketing campaigns using Marketo tool.
3) Sr. Web Program Specialist, Cypress Semiconductor Technologies India Pvt Ltd. Bangalore, Oct/2007 -
Present
• Responsible for the execution of marketing campaigns and communications, following up on projects,
analyzing results and making recommendations.
• Develop and executed advertising campaigns designed to increase site visibility and traffic, including
advertising, promotional and event-related, among visitors, customers and business partners.
• Worked with external ad agencies, coordinated promotions for the launch of our sites or promotions
conducted in partnership with advertisers.
• Used various reporting tools to create reports, analyzed and acted upon Campaign Performance Metrics &
Conversions.
• Manage organic social media marketing, content publishing, moderator activity & analytics for facebook,
twitter, linkedin, youtube, google plus & pinterest
• Enabled Google Analytics on all Cypress websites
• Filtered external, internal, QA traffic & define KPIs
• Enabled different functionalities in GA such as site search tracking, webmaster tools (for seo data),
eCommerce, goals, shortcuts, dashboards, events & more
• Enabled click tags for all web marketing campaigns
• Ensured fresh content for site & eCommerce applications was up to date, using CMS, HTML, CSS,
JavaScript, SQL and more.

• Work with IT & Design team in building WebPages, create relevant assets for banner ads, email campaigns,
campaign creative’s, emailers, newsletters, forms, automation of reports & more.
• Create user flows, wireframes, prototypes, user interface specifications, and final graphics with a strong
visual design element.
• Following Web Content Technical, Functional and Quality standards by applying best practices.
• Creating newsletter for new products and events (Weekly/Monthly/Quarterly).
4) Analytics-Specialist (Content Developer), Dell International Services India Pvt Ltd. Bangalore, Oct/2006 to
Sep/2007
Managed development of external websites and intranet portals. Served as Analytics Specialist for web-related
development/enhancement projects in XML-based CMS systems. Positioned sites as dependable and unique
information resources for business leaders to accurately translate marketing plans into internal campaigns.
• Worked as a Web Content developer for US & EMEA business regions.
• Worked on diverse range of new Dell products launch on www.dell.com.
• Interacting with the business, segment owners and product managers to gather requirements for projects.
• Daily operations included content updates, promo campaigns, seminar page creations, new product
launches, EOL'ing products, creating case study pages, working on test and target pages and image/banner
creations.
• Developing contents, Publishing, Image/Banners processing...etc on the Dell website (www.dell.com)
effectively using XML, testing pages on different environments.
• Processing images for different Dell Products using Photoshop and Illustrator.
• Worked as a quality analyst to improve quality of web pages.
5) Web Designer, Impelsys India Pvt Ltd. Bangalore, Feb/2006 to Sep/2006
• Worked on creating accessible web pages using web standards for better accessibility, usability and better
user experience.
• Publishing contents on the web effectively using HTML, XHTML, CSS, JavaScript and XML with help of
content management tools.
• Testing pages on different environments. Processing images for Image Gallery using Photoshop and
Illustrator.
• Developing contents for programmers for Flash based multimedia e-learning projects.
6) Web Designer, Cenveo Publisher Services (Glyph/CEPHA), Bangalore, June/2004 to Jan/2006
• Worked with programmers on designing web page templates for clients following XHTML and CSS
standards.
• Testing all the pages with different browsers and different OS (win98, win2000, winxp, Mac) thoroughly.
• Testing the final pages developed by programmers and fixing bugs related to visual appearance (positioning,
sizing, colors, fonts etc.)
• Also worked on projects of ‘Data conversion’ for e-book publishing, converting Quark/Pdf/Word files to HTML
or XML format.
SKILL SET
• Configuration, Installation and management of almost all CMS | E-commerce | other open source
PHP/Asp/.net/ruby on rails/java/perl Scripts etc are well known to me.
• Web hosting/VPS management on Plesk and C - panel etc.
• Excellent knowledge of Computer System(s)/ All type of Networks, Domain name System (DNS), Operating
System/Servers &Internet addressing (IP)

This is the list of tools I use on a regular basis
HTML, XHTML, Dhtml, JavaScript, CSS,
XML
Microsoft Visual Source Safe
Joomla, Drupal, wordpress
Photoshop CS Adobe Acrobat 5.0 & above MyContent, MyResources
Illustrator 10 Dreamweaver MX 2004, Flash MX 2004 BrightCove, Youtube
XML particularly with Flash MS Word and PowerPoint SQL Developer
Edit Plus, UltraEdit Flash MX (Beginner) Adobe CQ5
Ftp Tools (Cute FTP), FileZilla Web Case Tracking (MyCases) Google Analytics
EDUCATION
 P.G. [Information Technology] First class from [SCDL] in [Jun-2012.]
 B.Sc. [Information Technology] First class from [SMU] in [Jan-2004.]
 PUC First class from [C.B.S.E] in [March 2000.]
 SSLC First class from [C.B.S.E] in [March 1997.]
PERSONAL DETAILS
Name: MANISH KUMAR SINGH.
Date of Birth: 01-04-1982.
Sex: Male.
Marital Status: Married.
Languages Known: English, Hindi.
Nationality: Indian.
Permanent Address: #56/1, 1st main, D cross,
Mathikere extn, Bangalore - 560054.
Mob: 9740283490.
Declaration: I consider myself familiar with Information Technology Aspects. I am also confident of my ability to work
in a team.
I hereby declare that the information furnished above is true to the best of my knowledge.
- Manish Kr. Singh