1. Communication Skills – VET 2015
1st
Semester
MODULE-1 – Communication in Business
By:
Dr.K.S.Naik
2. Quotes on Communication
Communication is any behavior that results in an exchange of
meaning
- American Management Association
Communication is the process involving the transmission and
reception of symbols eliciting meaning in the minds of the
participants by making common their life experiences.
- Baird Jr.E.John
Effective communication is purposive symbolic interchange
resulting in workable understanding and agreement between the
sender and the receiver
- George T Vardaman
3. Definitions of Communication
Communication is a process of passing information and understanding from one
person to another
- Keith Davis
Communication is any behaviour that results in an exchange of meaning -
AMA
Communication may be broadly defined as the process of meaningful interaction
among human beings. It is the process by which meanings are perceived and
understandings are reached among human beings.
- D.E.McFarland
Any act by which one person gives to or receives from another person
information about that person’s needs, desires, perceptions, knowledge or
affective states. Communication may be intentional or unintentional, may
involve intentional or unintentional signals, may take linguistic or non linguistic
forms, and may occur through spoken or other modes.
- Julia Valenzuela
4. Historical Communication
Napoleon:
Year : November 10, 1799
Place : Paris
Situation : Napoleon, armless and all alone,
surrounded by a troop of enemies
Outcome : Napoleon declared monarch
in the next few hours
Porus:
Year : 326 BC
Place : Punjab
Situation : Porus defeated by Alexander
Outcome : Porus back as a King
5. What is communication?
The word ‘Communication’ is used in common talk
Usually to mean speaking or writing or sending a
message to another person.
In management:
It ensures your message reaches the target audience.
The receiver understands and responds
Ensures that the sender also receives, understands,
interprets and responds to messages sent by the
receiver.
Communication is an important aspect of behavior
Human communication is affected by all factors that
influence human behavior.
6. Role of Communication – Importance
A primary skill in management competency
A skill central to everything we do – home, school, office…..
A mortar that holds organisation together
Most important foundation skill for anyone in the world – ability
to communicate – globally
Communication in offices – ideas, persuasion
Public relations
Advertisement
Aviation
Space-science
Communication to inform
Communication to persuade
7. Importance of communication
Communication is central to human activity.
It is an integral part of our daily life.
In daily life, we have to:
Adaption:
Adapt our communication to a variety of human
settings and or persons
Based on the role we are assuming in the
interaction.
Make Decisions:
Make daily decisions
About the appropriateness of the messages we
sent
8. Contd…
Communication:
Be aware that the manner and methods we choose to
communicate our messages.
Have an impact on the effectiveness of those
messages.
Evaluation:
Interpret and evaluate messages received everyday.
And decide what action to take on the basis of the
message.
Interaction:
Interact with people in groups
At home and outside home and at work.
9. Contd…
Education:
Development of a person
Family Life:
Communication the best nurturing ground.
Social Life:
Social adjustment, psychological development
Professional Life:
Basic competence
11. Communication Skills Important to You
Communication important to business
Business wants and needs people with good
communication skills
Communication ranks at or near the top of the business
skills needed for success.
Employers must have a good communication skill to
advance professionals.
To stand out from the competition, one must
demonstrate the unwritten requirements that are now
most in demand
Leadership and communication skills.
There is a high correlation between communication
skills, growth and income.
12. Goals of Communication in Organizations
To inform
To provide information for use in decision making
But not necessarily advocating any cause of action
To request
To ask for a specific action by the receiver
To persuade
To strengthen or change a receiver’s belief about
something
And act on the belief, if needed
To build relationships
To create goodwill with the receiver.
13. Business Depends upon Communication
Every business is an economic and social system
To produce and sell goods and services any business must
coordinate with
Employees
Suppliers
Customers
Legal advisors
Community
Government agencies
This feet is achieved largely through communication
Information is managed and exchanged through many oral
written and electronic forms
Communication enables human beings to work together
14. Main Categories of Business Communication
Falls into 3 categories of communication in Business:
1. Internal – operational communication:
The communicating done in conducting work within
the organization.
Such as giving orders for processing, assembling,
reporting, etc.
2. External – operational communication:
Work related communication with people outside the
business.
Such as personal settings, telephoning, advertising
and sending message.
External message conveys an image of the company.
15. Contd…
3. Personal communication:
Non-business related exchanges of
information and feelings among people
Affect employee attitudes
And attitudes affect employee performance
Further, enhances internal and external
business communication
17. Communication Networks in Organization
Information flow in a business can be said to form two complex
networks: Formal & Informal
1. Formal Network:
Consists of the official
More stable lines of communication.
2. Informal Network:
Consists largely of personal communications which are
complex and keep changing
Known as ‘grapevine’ in management literature
Managers can not always control grapevine, but they can
influences it.
18. A Model of Business Communication Process
Business communication is an interpersonal well-
directed process.
Figure shows the basic elements of a business
communication event.
This model focuses on what happens when someone
deliberately undertakes to communicate with someone
else to achieve business related goals
Both parties in a communication event influence the
outcome of that event.
21. Communication Forms
Interpersonal face to face
Group communication
Speaker – audience communication
Telephone/cell communication
Written communication
Characteristics of Communication
International as well as unintentional
A dynamic process – ongoing, changing, develops
Systemic – every component is affected by other component
Both interaction and transaction
24. Contd…
Communicator – 1:
1. Senses a communication need
2. Defines the problem
3. Searches for possible solutions
4. Selects a course of action (message type,
contents, style, format, channel).
5. Composes the message
6. Delivers the message
Communicator – 2:
7. Receives the message
8. Interprets the message
9. Decides on a response
10. May send a responding message
25. The process of communication (Activities)
What exactly occurs inside the minds of
communicators when they start communicating is
not fully known
Researchers generally agree that the process
included the following activities generally in this
order:
1. Sensing a communication need
2. Defining the situation
3. Considering possible communication strategies
4. Selecting a course of action
5. Composing the message
6. Sending the message
7. Receiving the message
8. Interpreting the message
9. Deciding as a response
10. Replying to the message
26. What Makes Message Effective
Good messages meet five criteria
Good business writing is:
Clear
Complete
Correct
Saves reader’s time
Builds goodwill
The depth to which it meets the above criteria also
depends upon
The interaction among the writer, the audience, the
purpose of the message and the situation
No single set of words works in all possible situations
27. Analysis of Business Communication Situations
Before we write or speak, we need to
understand the situation
Obtain the answer to the following questions:
What is at stake? To whom?
Should a message be sent?
What is the channel to be used?
What one should say?
How one should say it?
Is the situation understood?
28. PAIBOC Question
Use the PAIBOC question before composing message/answers:
P-What is your purpose in writing or speaking?
A-What is the type of audience and their difference?
I-What information must your message include?
B-What reason or benefits to the reader can be used to
support your position?
O-What are the likely objectives?
C-How will the context affect reader response?
29. Basic Truths About Communication
Three fundamental truths and commonalities between
business communication and other kinds of communication
The challenges is to make other share our views
Skillfully plan and construct messages carefully.
1. Meaning is in the Mind and no two Minds are alike:
All experiences come to us through various
filters-perception, frames of references, abilities
and circumstances.
When a message is received – we use the mental
resources and construct a vision of the situation
and a sense of the purpose.
The above controls our communication choices.
Recipients of the message go through the same
mental process.
Good communication spreads the message faster
between the communicator and receiver.
30. Contd…
2. The symbols for communicating are imperfect and so
also our best communication efforts:
We often take for granted that the language we use
is dependable and has universally same meanings.
But, meanings are unstable
And imperfectly represented by symbols and
meanings
A form of ‘bypassing’ takes place.
No perfect solutions to communication problems.
31. Contd…
3. Communication is about information and
Relationships:
Transfer of information is not the sole purpose
of business communication.
Getting/collecting information forms one
source to another.
Cultivating positive relationships is also critical
to successful communication.
Communication involves human relations
And therefore involve ethics.
32. The contexts for communication
Business communication always tales place within certain
contexts:
1. Large context:
General business economic scenario
The surrounding culture
Historical timing of the communication
2. Relationship of the communicators:
Moving information from one place to another
place.
Interaction between human beings-competence
and continue.
33. Contd…
3. Communicator’s Particular contexts:
Organizational Contexts:
Culture of the organization shapes communication choices
What you communicate, how you communicate based on the
culture of your company.
Professional Contexts:
Different professional focus on different context and
language.
Example: Management as Finance; Engineers as Technology
Successful communication should meet different professional
contexts
Personal Contexts:
Who you as a person, genes inherited, family and upbringing,
life experience, education, personal contacts, success and
failure
34. The Process of Communication (One way & Two way)
Elements of communication:
There are 7 elements or factors which make up the process of
communication:
1. Source/sender-the one who initiates the action of
communicating
2. Audience/Receiver-the person for whom the communication
is intended.
3. Goal/purpose-the sender’s reason for communicating the
desired result of the communication.
4. Context/Environment-the background in which the
communication takes place.
5. Message/context-the information conveyed
6. Medium/channel-the means or method used for conveying the
message.
7. Feedback-the receiver’s response to the communication as
observed by the sender.
38. Communication in organisation settings
Internal communication
External communication
Formal communication Downward
Informal communication Upward
Horizontal
Internal External
Formal
Planned communication among
insiders: letters, reports, memos,
email – follows chain of
command
Planned communication with
outsiders: letters, reports,
memos, speeches, websites
instant message, news releases
Informal
Casual communication among
employees: emails, instant
messages, face to face
conversations, phone calls; does
not follow company’s chain of
command
Casual communication with
suppliers, customers, investors,
others; face to face, email,
instant messages, phone calls
40. Differences Between General & Technical Communications
General Technical
General contact
General vocabulary
No formal elements
Both formal & informal style
May not be actual
Both objective and subjective
Not always structured
No specific exposition techniques
Not always for a specific
audience
May or may not involve graphics
Technical content
Specialized vocabulary
Formal elements
Always formal in style
Always actual
Objective
Logically organised and
structured
Complex & important exposition
techniques
Specific audience
Usually involve graphics
41. Technical Communication Skills
a.Listening Skills
General Academic Professional
Casual conversation
Formal
conversation
Social interaction
Public speeches
Announcements
Radio
Television
programs
News reports
Lectures
Tutorials &
practicals
Seminars &
workshops
Technical
presentations
Academic
discussions
Academic
interactions
Viva voce
Professional
interaction
Meetings
Conferences
Interviews
Professional
discussions
Professional
presentations
Teleconferencing
videoconferencing
42. b.Speaking Skills
General Academic Professional
Casual conversation
Formal
conversation
Social interaction
Public speeches
Small talks on local
topics
Negotiating
meanings in social
situations
Conversation tasks
in a given social
milieu
Lectures
Tutorials &
practicals
Seminars &
workshops
Technical
presentations
Academic
discussions
Academic
interactions
Viva voce
Oral interaction
Oral reports
Professional
interaction
Oral reports
Oral presentations
Group discussions/
meetings
Conferences
workshops
Interviews
Professional
discussions
Teleconferencing
videoconferencing
43. c. Reading Skills
General Academic/Reading Professional
Newspapers
Magazines
Journals
Novels
Stories
Articles
Personal letters
Emails
General books
Entertainment
literature
Text books
Journals
Research papers
Scientific articles
Classroom notes
Lecture notes
Thesis
Dissertations
Abstracts
Business reports
Proposals
Business letters
Memos
Email messages
Notes
Notices/circulars
Promotional
bulletins
Catalogues
Instruction manuals
Corporate brochures
45. Difference between oral & written communications
Attributes Oral Written
1. Speed Faster to speak, listen
to and understand
Slower in preparation,
conveyance, reception
Takes more time for draft, type,
dispatch, receive, read
Feedback slower
2. Record Can be taped for later
reference
Authenticity of voice
can be questioned
Tapes can be edited
Messages distorted
Serves as a record
Can be used for future
reference
Documentary proof
Can be used as legal evidence
Documents more reliable and
acceptable
46. Attributes Oral Written
3. Precision &
Accuracy
Less precise and accurate
Choice of words, phrases
may not be precise
No time for seek and
consider words and phrases
Has the support of vocal
tone, gestures and
expressions
That enriches meaning of
words
More precise and
accurate
Choices of precise
words possible, since
the writer has time to
choose
Draft revision possible
4. Length Message may be longer
Requires opening and
closing remarks
Message usually
shorter
Standard formats for
opening and closing
messages
47. Attributes Oral Written
5. Expense Can cost a great deal
Requires presence of two
parties
Getting together costs money
Modern technology like tele
& video conferencing
Requires stationery,
preparation and
transmission
Costs money.
6. Body
language
Supported by the speakers’
body language
Speaker can control the style
of talk, voice, facial
expressions, gestures
They give different meanings
Separates body language
More control on the
reader
Reader can respond in his
own moods
7. Feedback Allows immediate feedback
Listener’s face gives
feedback
Speaker can modify the
message
Clarifications immediate
Feedback delayed
Writer cannot see the
facial expressions of
reader
Reader can give a
cautious and guarded
reply.
Others do not know his
reactions.
48. Characteristics of Successful Communication
Message : Known & Understood
Rule of 5:
Receive Understand Accept Use Give a feedback
Seven Cs of successful communication
1.Candidness 2.Clarity 3.Completeness
4.Conciseness 5.Concreteness 6.Correctness
7.Courtesy