The Objective of this PPT is give basic introduction about Research Methodology .In This material details about Introduction of Research, Research Problem, Literature review
Research types and process, Variables & Hypothesis
Problems Encountered by Researchers in India
Other concepts will be discussed as separate units with individual PPT for each
For other units notes kindly refer the links below
Unit-II
https://www2.slideshare.net/ManojKumar730/research-methodology-unit-iidata-collection
Unit-iii
https://www2.slideshare.net/ManojKumar730/research-methodlogy-unitiiisampling
Unit-IV
https://www2.slideshare.net/ManojKumar730/research-methodlogy-unitivmeasurement-and-data-preperationfor-bbabcommba-and-for-other-ug-and-pg-students
Unit-V
https://www2.slideshare.net/ManojKumar730/research-methodlogy-unitvreseach-report-for-bcom-bba-mba-and-other-ug-and-pg-courses
Prescribed medication order and communication skills.pptx
Research methodology unit-i-research ∧ its various process_notes for B.com,BBA,MBA_Madurai Kamaraj University
1. List of Topics
Unit-I
Introduction of Research, Research
Problem, Literature review
Research types and process, Variables &
Hypothesis
Problems Encountered by Researchers in
India
2. Meaning and origins of research
• The word research is derived from the French language; its literal meaning is 'to
investigate thoroughly '.
• Research always starts with a question to which we seek an answer using
scientific methods. We define the question as a “Problem”.
• Research in common parlance refers to a search for knowledge
• The Advanced Learner’s Dictionary of Current English lays down the meaning of
research as “a careful investigation or inquiry specially through search for new facts in
any branch of knowledge.”
• Research is often described as an ‘active, diligent, and systematic process of
inquiry aimed at discovering, interpreting and revising facts’.
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3. RESEARCH
In fact, research is an art of scientific investigation.
Once can also define research as a scientific and systematic search
for pertinent information on a specific topic.
Research in common parlance refers to a search for knowledge.
What is Research?
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4. RESEARCH AS AN ACADEMIC ACTIVITY
According to Clifford Woody research comprises defining and redefining problems,
formulating hypothesis or suggested solutions; collecting, organising and evaluating data;
making deductions and reaching conclusions; and at last carefully testing the conclusions to
determine whether they fit the formulating hypothesis.
Research is, thus, an original contribution to the existing stock of knowledge making for its
advancement. It is the persuit of truth with the help of study, observation, comparison and
experiment
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Definitions of research
1. Redman and Mory define research as a “systematized effort to gain
new knowledge.”
2. According to Clifford Woody research comprises defining and
redefining problems, formulating hypothesis or suggested
solutions; collecting, organising and evaluating data; making
deductions and reaching conclusions; and at last carefully testing
the conclusions to determine whether they fit the formulating
hypothesis.
3. D. Slesinger and M. Stephenson in the Encyclopaedia of Social
Sciences define research as “the manipulation of things, concepts
or symbols for the purpose of generalising to extend, correct or
verify knowledge, whether that knowledge aids in construction of
theory or in the practice of an art.
6. OBJECTIVES OF RESEARCH
1.To gain familiarity with a phenomenon or to achieve new insights into it (studies with
this object in view are termed as exploratory or formulative research studies);
2. To portray accurately the characteristics of a particular individual, situation or a group
(studies with this object in view are known as descriptive research studies);
3. To determine the frequency with which something occurs or with which it is
associated with something else (studies with this object in view are known as diagnostic
research studies);
4. To test a hypothesis of a causal relationship between variables (such studies are known
as hypothesis-testing research studies).
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7. MOTIVES OF RESEARCH
1.Desire to get a research degree along with its consequential benefits;
2. Desire to face the challenge in solving the unsolved problems, i.e., concern
over practical problems initiates research;
3. Desire to get intellectual joy of doing some creative work;
4. Desire to be of service to society; and
5. Desire to get respectability.
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8. TYPES OF RESEARCH
1. → Descriptive research includes surveys and fact-finding enquiries of different kinds.
• The major purpose of descriptive research is description of the state of affairs as it exists at
present.
• In social science and business research we quite often use the term Ex post facto research for
descriptive research studies.
The main characteristic of this method is that
• the researcher has no control over the variables;
• he can only report what has happened or what is happening.
example,
frequency of shopping, preferences of people etc.
Ex post facto studies also include attempts by researchers to discover causes even when they cannot
control the variables.
The methods of research utilized in descriptive research are survey methods of all kinds, including
comparative and correlational methods.
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2.→ Analytical research, the researcher has to use facts or information already
available, and analyze these to make a critical evaluation of the material.
3.→ Pure or Fundamental Research – It is based on the Question ‘Why things
happen?’ fundamental research is mainly concerned with generalisations and with
the formulation of a theory. “Gathering knowledge for knowledge’s sake is termed
‘pure’ or ‘basic’ research. ”Research concerning some natural phenomenon or
relating to pure mathematics are examples of fundamental research.. Thus basic
research is directed towards finding information that has a broad base of
applications and thus, adds to the already existing organized body of scientific
knowledge.
• Basic research is also called pure research. Basic research is driven by a
scientist’s curiosity or interest in a scientific question.
• Ex: How did the universe begin
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4.→ Action or Applied Research – It is based on the Question ‘How things
happen?’ Applied research aims at finding a solution for an immediate problem
facing a society or an industrial/business organisation. It aims at certain
conclusions (say, a solution) facing a concrete social or business problem is an
example of applied research.
Research to identify social, economic or political trends that may affect a
particular institution or the copy research (research to find out whether certain
communications will be read and understood) or the marketing research or
evaluation research are examples of applied research. Thus the central aim of
applied research is to discover a solution for some pressing practical problem
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5. → Quantitative research is based on the measurement of quantity or amount. It is
applicable to phenomena that can be expressed in terms of quantity. In the era of
big data, quantitative methods used by operations analysts and economists provide
solid evidence to guide management decisions on production, distribution, marketing
and personnel management.
These methods also help managers project future business conditions, enabling them
to adjust their strategies as needed. This is research based on larger samples and is,
therefore, more statistically valid. Quantitative research is concerned with data and
addresses question such as "how many?", "how often", "who?", "when?" and
"where?"
The results of quantitative research will generally be numerical form – for example:
35% of customers rate the new product as "attractive“
3 out of 5 customers will buy a new food product after being offered a free in-store
sample
12. 6. → Qualitative research, is concerned with qualitative phenomenon, i.e.,
phenomena relating to quality or kind.
For instance ‘Motivation Research’, an important type of qualitative research that
studies why a person shows a behaviour uses depth interviews, word association
tests, sentence completion tests, story completion tests and similar other projective
techniques.
‘Attitude or opinion research’ designed to find out how people feel or what they
think about a particular subject or institution is also qualitative research.
Qualitative research is specially important in the behavioural sciences where the
aim is to discover the underlying motives of human behaviour.
Through such research we can analyse the various factors which motivate people
to behave in a particular manner or which make people like or dislike a particular
thing.
In practice to apply qualitative research is relatively a difficult job and therefore,
while doing such research, one should seek guidance from experimental
psychologists.
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7. → Conceptual research is that related to some abstract ideas or theory. It is generally used by philosophers
and thinkers to develop new concepts or to reinterpret existing ones. Nowadays, conceptual research is used to
answer business questions and solve real-world problems. Researchers use analytical tools called conceptual
frameworks to make conceptual distinctions and organize ideas required for research purposes.
Conceptual research focuses on the concept or theory that explains or describes the phenomenon
being studied.
Ex : What causes disease? How can we describe the motions of the planets?
8. → Empirical research relies on experience or observation alone, often without due regard for system and
theory. It is data-based research, coming up with conclusions which are capable of being verified by
observation or experiment. We can also call it as experimental research. Such research, begins with a working
hypothesis or guess as to the probable results.
14. SOME OTHER TYPES OF RESEARCH
1. One-time research - research is confined to a single time-period.
2. Longitudinal research- research is carried on over several time-periods using a panel of
experts.
3. Field-setting research – carried out in the real field
4. Laboratory research – carried out in labs
5. Simulation research- carried out in simulated environments
6. Clinical or diagnostic research- follow case-study methods or in depth approaches to
reach the basic causal relations. Such studies usually go deep into the causes of things or
events that interest us, using very small samples and very deep probing data gathering
devices.
7. Exploratory research is non formalised and is development of hypotheses rather than their
testing.
8. Historical research utilizes historical sources like documents, dairies, autobiographies,
remains, etc. to study events or ideas of the past, including the philosophy of persons and
groups at any remote point of time
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15. CODE TO REMEMBER
Types of Research
1) DAPA-QCE
2) OLFL-SCEH
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16. RESEARCH PROCESS:
Research process consists of a series of steps or actions required for effectively
conducting research. The following are the steps that provide useful procedural
guidelines regarding the conduct of research:
(1) Formulating the research problem;
(2) Extensive literature survey;
(3) Writing a Primary Synopsis
(4)Identifying and Labeling Variables:
(5) Developing hypothesis;
(6) Preparing the research design
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17. RESEARCH PROCESS:
• 6) Preparing the research design;
• (7) Determining sample design;
• (8) Collecting data;
• (9) Execution of the project;
• (10) Hypothesis testing;
• (11) Processing, Analysis and Interpretation of Data by Statistical Methods
• (12) Preparation of the report or presentation of the results.
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19. RESEARCH DESIGN
• A research design is the arrangement of conditions for collection and analysis of data in a
manner that aims to combine relevance to the research purpose with economy in procedure
• Research design is the conceptual structure within which research is conducted
• Blueprint for the collection, measurement and analysis of data..
• an outline of what the researcher will do from writing the hypothesis and its operational
implications to the final analysis of data.
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20. RESEARCH DESIGN
Research design into the following parts:
• the sampling design which deals with the method of selecting items to be observed for
the given study;
• the observational design which relates to the conditions under which the observations
are to be made;
• the statistical design which concerns with the question of how many items are to be
observed and how the information and data gathered are to be analysed; and
• the operational design which deals with the techniques by which the procedures
specified in the sampling, statistical and observational designs can be carried out
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21. RESEARCH DESIGN
• Different kinds of research designs
(1)Exploratory research design
(2) Descriptive research design
(3) Experimental research design
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22. RESEARCH PROBLEM-NATURE
Problem means a question or an issue to be examined. A research problem refers to some kind
of problem which a researcher experiences or observes in the context of either a theoretical or
practical situation
A problem usually arises at the following condition
1) There must be an organization, a group of people or an individual experiencing some
difficulties due to one reason or other
2) There must be some objectives, personnel or organizational, to be attained
If one does not desire anything, there cannot be any problem
3) There must be at least two ways to attaining the objective
If there is only one way, there is no confusion and hence no problem.
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23. RESEARCH PROBLEM-NATURE
5) There must be aa environment which influences either the researcher or his/her ways
6)There must be some outcomes ( results/findings) which may have positive values
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24. PROBLEM IDENTIFICATION & SELECTION
PROBLEM IDENTIFICATION
& SELECTION
Sources of
identification
Criteria for selection
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26. CRITERIA FOR A SELECTING A PROBLEM
1) The problem must be related to a profession
2) The solution to be obtained should bring in some improvement in the existing status
3) It must be feasible to find a solution to a problem before the time schedule
4) It must suite the attitude, aptitude and competency of the researcher
5) It must me practical
6) The problem must posses creativity, novelty, originality and the utility value.
7) The Research problem must be specific, meaningful & avoid controversial subject.
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27. RESEARCH PROBLEM
Problem means a question or an issue to be examined. A research problem refers to some kind of
problem which a researcher experiences or observes in the context of either a theoretical or practical
situation
Steps for Defining and Formulating a Research Problem
1) Stating the problem in a general way
2) Understanding the nature of the problem
3) Surveying the available literature
4) Developing the ideas through discussions
5) Rephrasing the research problem
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28. REVIEW OF LITERATURE
Sources of Review of Literature
Books
Journels
Magazines
Other Sources-
Reports of comittes/commissions or annual reports
Proceedings of conferences, symposia, seminars and workshop
Internet ; Ex Research Gate, Google Scholar etc
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29. REVIEW OF LITERATURE
Procedures Followed in Literature Review
1) Identify the source of information
2) Decide the period of review
3) Procure cards of convenient size
4) Note down the relevant information
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30. REVIEW OF LITERATURE
5) The summary and abstract may be confined to two sides of card
6) Arrange the cards in chronological order under different heads depending upon the
rsearch problem
7) Refer the card when the report is written
8) Cross check the details after the completion of report writing.
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31. CONCEPTS RELATING TO RESEARCH DESIGN
Before describing the different research designs, it will be appropriate to
explain the various concepts relating to designs so that these may be better
and easily understood.
1.Variable: A concept which can take on different quantitative values is
called a variable. As such the concepts like weight, height, income are all
examples of variables. Qualitative phenomena (or the attributes) are also
quantified on the basis of the presence or absence of the concerning
attribute(s). Phenomena which can take on quantitatively different values
even in decimal points are called ‘continuous variables’. But all variables
are not continuous. If they can only be expressed in integer values, they are
non-continuous variables or in statistical language ‘discrete variables’. Age
is an example of continuous variable, but the number of children is an
example of non-continuous variable.
2. Dependent and independent variables:
If one variable depends upon or is a consequence of the other variable, it is
termed as a dependent variable, and the variable that is antecedent to the
dependent variable is termed as an independent variable. For instance, if
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32. CONCEPTS RELATING TO RESEARCH DESIGN
3. Extraneous variable: Independent variables that are not related to the purpose of
the study, but may affect the dependent variable are termed as extraneous variables.
Suppose the researcher wants to test the hypothesis that there is a relationship
between children’s gains in social studies achievement and their self-concepts. In this
case self-concept is an independent variable and social studies achievement is a
dependent variable. Intelligence may as well affect the social studies achievement, but
since it is not related to the purpose of the study undertaken by the researcher, it will
be termed as an extraneous variable. Whatever effect is noticed on dependent variable
as a result of extraneous variable(s) is technically described as an ‘experimental error’.
A study must always be so designed that the effect upon the dependent variable is
attributed entirely to the independent variable(s), and not to some extraneous variable
or variables.
4. Control: One important characteristic of a good research design is to minimise the
influence or effect of extraneous variable(s). The technical term ‘control’ is used when
we design the study minimising the effects of extraneous independent variables. In
experimental researches, the term ‘control’ is used to refer to restrain experimental
conditions.
5. Confounded relationship: When the dependent variable is not free from the
influence of extraneous variable(s), the relationship between the dependent and
independent variables is said to be confounded by an extraneous variable(s).
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33. HYPOTHESIS
Lundberg defines hypothesis as, “a tentative generalization, the validity of which remains to be
tested
A hypothesis is a tentative statement about the relationship between two or more variables. A
hypothesis is specific, testable predictions about what is expect to happen in the study.
Research hypothesis is quite often a predictive statement, which is capable of being tested
using scientific methods that involve an independent and some dependent variables
Example
(i) “Students who take tuitions perform better than the others who do not receive tuitions” or,
(ii) “The female students perform as well as the male students”.
These two statements are hypotheses that can be objectively verified and tested. Thus, they
indicate that a hypothesis states what one is looking for.
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35. CONCEPTS IN HYPOTHESES
• 1) Null Hypothesis And Alternative Hypothesis:
• In the context of statistical analysis, hypotheses are of two types viz., null hypothesis and
alternative hypothesis.
• When two methods A and B are compared on their relative superiority, and it is assumed
that both the methods are equally good, then such a statement is called as the null
hypothesis
• On the other hand, if method A is considered relatively superior to method B, or vice-
versa, then such a statement is known as an alternative hypothesis
• . The null hypothesis is expressed as H0, while the alternative hypothesis is expressed as
Ha.
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36. CONCEPTS IN HYPOTHESES
2) The Level Of Significance:
• In the context of hypothesis testing, the level of significance is a very important
concept. It is a certain percentage that should be chosen with great care, reason and
insight.
• If for instance, the significance level is taken at 5 per cent, then it means that H0 would
be rejected when the sampling result has a less than 0.05 probability of occurrence
when H0 is true. In other words, the five per cent level of significance implies that the
researcher is willing to take a risk of five per cent of rejecting the null hypothesis, when
(H0) is actually true.
• In sum, the significance level reflects the maximum value of the probability of rejecting
H0 when it is actually true, and which is usually determined prior to testing the
hypothesis.
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37. CONCEPTS IN HYPOTHESES
5) One-Tailed And Two-Tailed Tests:
• These two types of tests are very important in the context of hypothesis testing.
• A two-tailed test rejects the null hypothesis, when the sample mean is significantly
greater or lower than the hypothesized value of the mean of the population.
• Such a test is suitable when the null hypothesis is some specified value; the alternative
hypothesis is a value that is not equal to the specified value of the null hypothesis.
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44. CONCEPTS IN HYPOTHESES
• 4) Type I And Type II Errors:
• As regards the testing of hypotheses, a researcher can make basically two types of
errors. He/she may reject H0 when it is true, or accept H0 when it is not true.
• The former is called as Type I error and the latter is known as Type II error. In other
words, Type I error implies the rejection of a hypothesis when it must have been
accepted, while Type II error implies the acceptance of a hypothesis which must have
been rejected.
• Type I error is denoted by α (alpha) and is known as α error, while Type II error is usually
denoted by β (beta) and is known as β error.
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45. HYPOTHESIS
PROCEDURE OF HYPOTHESIS TESTING
1. Making a Formal Statement:
2. Selecting A Significance Level
3. Deciding The Distribution To Use
4. Selection of A Random Sample And Computing An Appropriate Value
5. Calculation Of the Probability
6. Comparing The Probability
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46. TYPES OF HYPOTHESIS
Descriptive Hypothesis – Describing the characteristics of a variable (may be an object, person,
organisation, event, and situation)
• Eg. Employment opportunity of commerce graduates is more than the arts students.
Relational Hypothesis – Establishes relationship between two variables. It may be positive,
negative or nil relationship.
• Eg. High income leads to high savings
Causal Hypothesis – The change in one variable leads to change in another variable i.e. Dependent and independent variables,
one variable is a cause and the other one is the effect
Statistical Hypothesis – association or difference between two variables are hypothesized
Null Hypothesis – it points out there is no difference between two populations in respect of same property.
Alternative Hypothesis- when we reject the null hypothesis, we accept another hypothesis known as alternate hypothesis.
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47. QUALITIES OF A GOOD RESEARCH
1. Good research is systematic: It means that research is structured with specified steps to be taken in a specified
sequence in accordance with the well defined set of rules. Systematic characteristic of the research does not rule out creative
thinking but it certainly does reject the use of guessing and intuition in arriving at conclusions.
2. Good research is logical: This implies that research is guided by the rules of logical reasoning and the logical process
of induction and deduction are of great value in carrying out research. Induction is the process of reasoning from a part to the
whole whereas deduction is the process of reasoning from some premise to a conclusion which follows from that very premise.
In fact, logical reasoning makes research more meaningful in the context of decision making.
3. Good research is empirical: It implies that research is related basically to one or more aspects of a real situation and
deals with concrete data that provides a basis for external validity to research results.
4. Good research is replicable: This characteristic allows research results to be verified by replicating the study and
thereby building a sound basis for decisions.
48. PROBLEMS ENCOUNTERED BY RESEARCHERS IN INDIA
1. The lack of a scientific training in the methodology of research is a great impediment for researchers in
our country. There is paucity of competent researchers. Many researchers take a leap in the dark without
knowing research methods. Most of the work, which goes in the name of research is not
methodologically sound. Research to many researchers and even to their guides, is mostly a scissor and
paste job without any insight shed on the collated materials.
2. There is insufficient interaction between the university research departments on one side and business
establishments, government departments and research institutions on the other side. A great deal of
primary data of non-confidential nature remain untouched/untreated by the researchers for want of
proper contacts.
3. Most of the business units in our country do not have the confidence that the material supplied by them
to researchers will not be misused and as such they are often reluctant in supplying the needed
information to researchers.
4. Research studies overlapping one another are undertaken quite often for want of adequate information.
This results in duplication and fritters away resources. This problem can be solved by proper
compilation and revision, at regular intervals, of a list of subjects on which and the places where the
research is going on.
5. There does not exist a code of conduct for researchers and inter-university and interdepartmental
rivalries are also quite common. Hence, there is need for developing a code of conduct for researchers
which, if adhered sincerely, can win over this problem.
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49. 6. Many researchers in our country also face the difficulty of adequate and timely
secretarial assistance, including computerial assistance. This causes unnecessary delays in
the completion of research studies. All possible efforts be made in this direction so that
efficient secretarial assistance is made available to researchers and that too well in time.
University Grants Commission must play a dynamic role in solving this difficulty.
7. Library management and functioning is not satisfactory at many places and much of the
time and energy of researchers are spent in tracing out the books, journals, reports, etc.,
rather than in tracing out relevant material from them.
8. There is also the problem that many of our libraries are not able to get copies of old and
new Acts/Rules, reports and other government publications in time. This problem is felt
more in libraries which are away in places from Delhi and/or the state capitals. Thus,
efforts should be made for the regular and speedy supply of all governmental publications
to reach our libraries.
9. There is also the difficulty of timely availability of published data from various
government and other agencies doing this job in our country. Researcher also faces the
problem on account of the fact that the published data vary quite significantly because of
differences in coverage by the concerning agencies.
10. There may, at times, take place the problem of conceptualization and also problems
relating to the process of data collection and related things.