Leaps of Imagination - Creativity in a Data and Process Driven World

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From the MarTech Conference in San Francisco, California, March 31-April 1, 2015. SESSION: Leaps Of Imagination: Creativity In A Data & Process Driven World. PRESENTATION: Leaps of Imagination - Creativity in a Data and Process Driven World - Given by Gerry Murray, @murray_gerry - IDC, Research Manager

Marketing

Leaps of Imagination: Creativity in a
Data and Process Driven World
Gerry Murray
IDC CMO Advisory
gmurray@idc.com
@murray_gerry

The ingenious use of tech and data to create new
forms of storytelling and captivating audiences
2
Data & AnalyticsTechnology Creativity

Vectors of innovation
3
Return
Time
Analytics
Technology

$33,522.25
$25,343.25 $12.310.25 $9,345.25 $8,523.50

The 5 practices for creative modern marketers
10

2. Synthesize Perspectives
γεια σας
您好
‫שלום‬
hola
cześć
hello

4. Think outside the toolbox
Live event
TV
Painting
Social
Mobile
Virtual reality
Internet of Things
Edibles?Wearables

Make Moon Shots
Standard Operating Procedure
17

Gerry Murray
IDC CMO Advisory
gmurray@idc.com
18

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