Dominate the Deadline: How to Use Smart Templates to Free Your Creatives and Create Amazing Content

1. Dominate the Deadline
How to Use Digital BrandTemplates to FreeYour
Creatives and Create AmazingContent
Kees Henniphof
Vice President, Demand Generation
Bynder
30/10/19

3. • Creative teams are bombarded with
requests and spend too much time on
menial tasks
• The content lifecycle, from idea to creation
to distribution, moves too slowly
• Driving brand consistency is increasingly
challenging
• Opportunity for re-using assets is lost
without proper processes
Common challenges

4. We’re Bynder
• Founded 2013
• 1,500+ customers globally
• 400 employees, 7 offices, 24/7
support
• Leader in Digital Asset Management
• Client Renewal Rate: 96% Client growth YoY
“Bynder truly shines with its user interface
and usability, which got high marks from its
reference customers.”

5. Create great, cross-channel brand experiences
Brand & Design
Assets
Campaign
Assets
Product Assets
Other Systems
Print
Social Media
MarTech
CMS
Sales & Partners

6. Brand Templates
• Re-use successful campaign
content without additional costs
• Make content editable without
going off brand
• Localize easily, efficiently and
according to brand guidelines
• Support for digital and print
formats
Speed up time to market, on brand and across channels
Bynder customers see a 42% increase in
asset re-use and 94% create assets faster

7. Easy creation
• Import designs from Sketch and
Photoshop
• Lock brand elements (logos,
colors and fonts)
• Organize in campaigns and
channels
• Create, update and archive
campaigns
• Select approvers

8. Brand compliant
• Restrict image picker to a
collection
• Restrict text colors
• Upload custom fonts
• Lock layers from editing
• Custom Theming

9. • Auto-save
• Auto-fit canvas editor to screen
• Change elements (background,
image and text)
• Move and scale images within
templates
• Download, save or both
Intuitive editing

10. • Send designs for simple approval
• My Tasks page for visibility into
approval requests
• Receive email notifications when
collateral needs review or has
been reviewed
Simple governance

12. Bynder use of Digital
Templates

15. Say hi to Bynder!
• Meet the Bynder team at the exhibition
floor!
Na
t
Fred Mik
e

16. Thank you
www.bynder.com