Marc Binkley

innovation brand management marketing and advertising business development social media marketing social media strategy consumer media consumption brand dna marketing customer experience brand building sales sustainable growth sales and marketing productivity smartphone usage marketing strategy marketing ideas harvest ideas consumer decisions organizational culture customer service social media for business linkedin linkedin for business brand journalism newspapers new sales model lead generation case study salesmanship roi cold calling social media roi inbound marketing experiment three gears of brand building exploration reliability exploitation validity self-directed learning branding higher education business books design employee engagement innovation matrix evaluating ideas product life cycle market brand marketing analysis myths of marketing customer relationship management market research brand equity brand perception brand identification branding workshop storytelling resume graphic design measuring what matters beyond referrals cal harrison most predictive kpis for sales succes kpis balanced scorecard organizational change business meeting collaboration organizational development six thinking hats how to organize a six thinking hat meeting hubspot word of mouth community digital community virtual community psychology of business wizard of ads radio radio frequency roy williams tv only iab tv + print + online media combination studies tv + print marketing case studies canadian tire red bull royal bank comscore mobile mobile usage mobile usage in canada canadian statistics on mobile devices smartphone statistics social media transmedia integrated marketing radio marketing mass media creating a unique selling proposition market segments media kit radio advertising target demographics