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iMaCam
                                                    Walking for Data with a Smartphone


 Mads Bødker > Dept. of IT Management > Copenhagen Business School > mb.itm@cbs.dk

Tuesday, October 2, 2012
Mads Bødker
                                                         Dept. of IT Management
                                                         Copenhagen Business School
                                                         Howitzvej 60, 2000 Copenhagen



                                                       fe                            [+45] 2670 3115


                                                       he                            mb.itm@cbs.dk

                                                                                     @singsign

 Mads Bødker > Dept. of IT Management > Copenhagen Business School > mb.itm@cbs.dk

Tuesday, October 2, 2012
Please connect!



 Mads Bødker > Dept. of IT Management > Copenhagen Business School > mb.itm@cbs.dk

Tuesday, October 2, 2012
Outline
                      •        Present the motivation for developing iMaCam,
                               theory and conceptual landscape
                      •        Present the app and the web interface
                      •        Suggest some perspectives on why our tool and
                               method are interesting
                      •        Suggest some application areas and open the
                               discussion


 Mads Bødker > Dept. of IT Management > Copenhagen Business School > mb.itm@cbs.dk

Tuesday, October 2, 2012
Our motivations

                      •        Most mobile and ubicomp concept work has
                               merely used tourism as a convenient domain
                      •        Tourism as an obvious domain because of:
                             •        Geographical displacement
                             •        Information needs/guiding
                             •        Mobility/being on-site


 Mads Bødker > Dept. of IT Management > Copenhagen Business School > mb.itm@cbs.dk

Tuesday, October 2, 2012
Cyberguide (Abowd et al. in the 1990’s)




 Mads Bødker > Dept. of IT Management > Copenhagen Business School > mb.itm@cbs.dk

Tuesday, October 2, 2012
GUIDE project (Lancaster University 1990’s)




 Mads Bødker > Dept. of IT Management > Copenhagen Business School > mb.itm@cbs.dk

Tuesday, October 2, 2012
Walking for data
                                                                                     Walk-alouds
                                                                                     Walking as a way of connecting to the environment
                                                                                     Walking as a means of generating rapport and empathy




 Mads Bødker > Dept. of IT Management > Copenhagen Business School > mb.itm@cbs.dk

Tuesday, October 2, 2012
Entrainment & rhythm
    Walking as a social performance
    Shared rhythm and space btw. informant and researcher


 Mads Bødker > Dept. of IT Management > Copenhagen Business School > mb.itm@cbs.dk

Tuesday, October 2, 2012
•        How do we inspire new kinds place-centric IT
                               design in tourism

                      •        (See e.g. Messeter (2009) for and overview of
                               place-centric vs. user-centric designs)

                      •        What kinds of inspirational input is useful for
                               innovative design interventions in tourism and
                               tourism services?

                      •        Faciliate designs inspired by and through places
                               and place-making


 Mads Bødker > Dept. of IT Management > Copenhagen Business School > mb.itm@cbs.dk

Tuesday, October 2, 2012
Starting out with these...



Tuesday, October 2, 2012
Tuesday, October 2, 2012
A lot of data!



 Mads Bødker > Dept. of IT Management > Copenhagen Business School > mb.itm@cbs.dk

Tuesday, October 2, 2012
Tuesday, October 2, 2012
•        EgoCentric PoV (Browning et al. 2009)

                      •        Hands free

                      •        Unobtrusive (for better or worse)

                             •        + No awareness of being filmed / low impact on ‘subject’

                             •        + Better for conversation

                             •        - Ethical concerns/surveillance?

                      •        Directional PoV


 Mads Bødker > Dept. of IT Management > Copenhagen Business School > mb.itm@cbs.dk

Tuesday, October 2, 2012
Mads Bødker > Dept. of IT Management > Copenhagen Business School > mb.itm@cbs.dk

Tuesday, October 2, 2012
iMaCam




 Mads Bødker > Dept. of IT Management > Copenhagen Business School > mb.itm@cbs.dk

Tuesday, October 2, 2012
•        How tourists perceive and narrate places


                      •        Situated perspective on place-making, not retrospective


                      •        ‘Accompanied tourism’ as an ethnography-inspired method


                      •        Video and audio (and map) representations


                      •        Connecting what is said and done with the where and when


                      •        Openness in data collection, interpretive analysis


                      •        Ambiguity (‘as a resource for design’...)




 Mads Bødker > Dept. of IT Management > Copenhagen Business School > mb.itm@cbs.dk

Tuesday, October 2, 2012
Relevant publications
                      •        Bødker, M., Browning, D (2012, forthcoming). Beyond Destinations: Exploring Tourist
                               Technology Design Spaces Through Local-Tourist Interactions, in Digital Creativity, 23
                               (3), 2012.

                      •        Bødker, M., Browning, D (2013, forthcoming). Inspiring Design: Social Media from the
                               Beach, in Munar A. M, Cai, L. and Gyimothy, S. (Eds.) Tourism Social Media:
                               Transformations in Identity, Community and Culture, Tourism Social Science Series,
                               Emerald Publishers.

                      •        Bødker, M., Browning, D (in revision). Tourism sociabilities and place: Challenges and
                               opportunities for design, in revision w. International Journal of Design

                      •        Browning, D., Benckendorff, P., & Bidwell, N. (2009). Capturing Visitor Experiences Using
                               Egocentric PoV Video. In V. Platenkamp, R. Isaac, & A. Portegies (Eds.), Voices in Tourism
                               Development. Breda, Netherlands: NHTV.




 Mads Bødker > Dept. of IT Management > Copenhagen Business School > mb.itm@cbs.dk

Tuesday, October 2, 2012

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SDT2012 (P4.3): "I am a camera": Using Egocentric Point-of-view to inspire.

  • 1. iMaCam Walking for Data with a Smartphone Mads Bødker > Dept. of IT Management > Copenhagen Business School > mb.itm@cbs.dk Tuesday, October 2, 2012
  • 2. Mads Bødker Dept. of IT Management Copenhagen Business School Howitzvej 60, 2000 Copenhagen fe [+45] 2670 3115 he mb.itm@cbs.dk @singsign Mads Bødker > Dept. of IT Management > Copenhagen Business School > mb.itm@cbs.dk Tuesday, October 2, 2012
  • 3. Please connect! Mads Bødker > Dept. of IT Management > Copenhagen Business School > mb.itm@cbs.dk Tuesday, October 2, 2012
  • 4. Outline • Present the motivation for developing iMaCam, theory and conceptual landscape • Present the app and the web interface • Suggest some perspectives on why our tool and method are interesting • Suggest some application areas and open the discussion Mads Bødker > Dept. of IT Management > Copenhagen Business School > mb.itm@cbs.dk Tuesday, October 2, 2012
  • 5. Our motivations • Most mobile and ubicomp concept work has merely used tourism as a convenient domain • Tourism as an obvious domain because of: • Geographical displacement • Information needs/guiding • Mobility/being on-site Mads Bødker > Dept. of IT Management > Copenhagen Business School > mb.itm@cbs.dk Tuesday, October 2, 2012
  • 6. Cyberguide (Abowd et al. in the 1990’s) Mads Bødker > Dept. of IT Management > Copenhagen Business School > mb.itm@cbs.dk Tuesday, October 2, 2012
  • 7. GUIDE project (Lancaster University 1990’s) Mads Bødker > Dept. of IT Management > Copenhagen Business School > mb.itm@cbs.dk Tuesday, October 2, 2012
  • 8. Walking for data Walk-alouds Walking as a way of connecting to the environment Walking as a means of generating rapport and empathy Mads Bødker > Dept. of IT Management > Copenhagen Business School > mb.itm@cbs.dk Tuesday, October 2, 2012
  • 9. Entrainment & rhythm Walking as a social performance Shared rhythm and space btw. informant and researcher Mads Bødker > Dept. of IT Management > Copenhagen Business School > mb.itm@cbs.dk Tuesday, October 2, 2012
  • 10. How do we inspire new kinds place-centric IT design in tourism • (See e.g. Messeter (2009) for and overview of place-centric vs. user-centric designs) • What kinds of inspirational input is useful for innovative design interventions in tourism and tourism services? • Faciliate designs inspired by and through places and place-making Mads Bødker > Dept. of IT Management > Copenhagen Business School > mb.itm@cbs.dk Tuesday, October 2, 2012
  • 11. Starting out with these... Tuesday, October 2, 2012
  • 13. A lot of data! Mads Bødker > Dept. of IT Management > Copenhagen Business School > mb.itm@cbs.dk Tuesday, October 2, 2012
  • 15. EgoCentric PoV (Browning et al. 2009) • Hands free • Unobtrusive (for better or worse) • + No awareness of being filmed / low impact on ‘subject’ • + Better for conversation • - Ethical concerns/surveillance? • Directional PoV Mads Bødker > Dept. of IT Management > Copenhagen Business School > mb.itm@cbs.dk Tuesday, October 2, 2012
  • 16. Mads Bødker > Dept. of IT Management > Copenhagen Business School > mb.itm@cbs.dk Tuesday, October 2, 2012
  • 17. iMaCam Mads Bødker > Dept. of IT Management > Copenhagen Business School > mb.itm@cbs.dk Tuesday, October 2, 2012
  • 18. How tourists perceive and narrate places • Situated perspective on place-making, not retrospective • ‘Accompanied tourism’ as an ethnography-inspired method • Video and audio (and map) representations • Connecting what is said and done with the where and when • Openness in data collection, interpretive analysis • Ambiguity (‘as a resource for design’...) Mads Bødker > Dept. of IT Management > Copenhagen Business School > mb.itm@cbs.dk Tuesday, October 2, 2012
  • 19. Relevant publications • Bødker, M., Browning, D (2012, forthcoming). Beyond Destinations: Exploring Tourist Technology Design Spaces Through Local-Tourist Interactions, in Digital Creativity, 23 (3), 2012. • Bødker, M., Browning, D (2013, forthcoming). Inspiring Design: Social Media from the Beach, in Munar A. M, Cai, L. and Gyimothy, S. (Eds.) Tourism Social Media: Transformations in Identity, Community and Culture, Tourism Social Science Series, Emerald Publishers. • Bødker, M., Browning, D (in revision). Tourism sociabilities and place: Challenges and opportunities for design, in revision w. International Journal of Design • Browning, D., Benckendorff, P., & Bidwell, N. (2009). Capturing Visitor Experiences Using Egocentric PoV Video. In V. Platenkamp, R. Isaac, & A. Portegies (Eds.), Voices in Tourism Development. Breda, Netherlands: NHTV. Mads Bødker > Dept. of IT Management > Copenhagen Business School > mb.itm@cbs.dk Tuesday, October 2, 2012