1) Marc Lau is applying for the Global Competitive Star Leader Award as the current leader of AIESEC SYSU. In 2014, he helped form a 9 person team to create a blueprint for the entity and lead them through challenges and successes. 2) Under his leadership, AIESEC SYSU saw a 25.5% increase in their ELD program numbers compared to 2013. He ensured leadership stability with a 100% EB retention rate. 3) Marc launched new talent development programs including training, evaluations, and increased funding for international experiences. He also oversaw new impact projects and external partnerships.

1. Global Competitive Star Leader
Award Application
From Marc Lau
Current LCP of AIESEC SYSU

2. Generation Introduction

3. Generation Introduction
Dear all,
This is Marc, current LCP from AIESEC SYSU.
2014 is the very specially year for me, or maybe one of the most in my life.
Got elected as the leader of AIESEC SYSU. Formed a 9-people team to create our blueprint of this entity in
the coming year. Fight hard and suffered. Hopeless and ambitious. Failed and achieved…
Experience. That’s the theme of our journey.
Experience and create. That’s the key of the journey.
Experience, create and enjoy. That’s everything.

4. 1. International Exposure

5. International Exposure –
Int’l Conference Participation
Conference: Asia Pacific LCP Summit
Country: Indonesia
Content: LCPs among Asia Pacific gather together for a regional
transition conference. To empower a new generation of entity leaders.
Outcome: LC collaboration with Malaysia and Indonesia.
Personal Sharing:
The 1st opportunity to approach other entities’ leaders, it’s very
impressive to communicate with all those brilliant leaders. Of all times,
innovative ideas comes from conversation, comes from interactions. And
APLS is just the place to interact, to innovate.
At the same time, involved in an AIESEC international environment can
always pushes us to reflect ourselves. And for me, the reflection is
really important.
Int’l Conference Participation 1

6. International Exposure –
Int’l Conference Participation
Conference: BRIC Conference
Country: Russia
Content: LCPs among Brazil, Russia, India and MoC gather together for a
regional strategic conference. To deliver the newly-made international
strategy, at the same time, provide a space for regional collaboration.
Outcome: LC collaboration with Brazil, Russia and India.
Personal Sharing:
1st time to go to the most north in entire life, haha.
Another opportunity for me to experience another country, another
culture, another way of thinking, expressing. Just an amazing journey.
At the same time, impressed by Indian’s great logical thinking and
number oriented ability, by Brazilian’s new way of technology using, and
the very open Russian…
A terrific time to re-equipped ourselves.
Int’l Conference Participation 2

7. 2. Competitiveness Implementation

8. ELD Program Overall Performance
With direction of TD & ER, AIESEC SYSU launch a number of new projects this term to enhance both
people development and external relations. Though we put a lot of effort on that way, however, our key
program never stops.
Instead, we have an impressive development in ELD program.
And that really encourage us that, keep on doing the right thing – focus on people, things will just turn well.

9. ELD Program Overall Performance
After reviewing the 1st half year
performance in 2014.
In total, we have an increase of
25.5%
compared to 2013
(Considering the realization peak is yet to
come, here we use “match” numbers)
11
52
119
77
259
19
38
190
78
325
oGIP iGIP oGCDP iGCDP Total
ELD Performance
2013 2014
Performance

10. Opportunities Taken A
Conference: Activating Leaders Summit
Content: As the host LC to held the ALS initiated by MC.
Outcome: Successfully host the 1st ALS in MoC
Personal Sharing:
As the host LC’s LCP, actually the happiest is actually very
small moments. And that’s when I saw the OCT from AIESEC
SYSU got very rewarding experience after all those suffering
time. And that’s when I see the amazing happened.
Of course…Our delegates’ learning and whole conference are
all important…

11. Opportunities Taken B
Conference: South Lead RIC in Changsha
Content: As the session faci to deliver the content of RIC.
Outcome: Delegates’ great experience, Best faci teammate,
Self reflection.
Personal Sharing:
It’s really the best conference experience ever. As the one to
deliver what we believe to our new generation, together
with a group of interesting, smart and sincere people. And
most importantly, with shared vision, and shared values.

12. Opportunities Taken C
Conference: National Strategy Summit
Content: As the OD NST to join the 1st National Strategy
summit.
Outcome: Yet to come. Willing to co-create a good experience
with NST teammates. XD

13. External Resources Utilization
Externals: AIESEC Alumni
Event: Invite them back as the chair or
speaker for LCM

14. External Resources Utilization
Externals: School Organization Cooperation
Content: Establish potential partnership
with school organization

15. External Resources Utilization
Externals: BoA Management
Content:
Hold regular BoA meeting to review
LC’s development and discuss further
planning.

16. External Resources Utilization
Alumni are the best supporters of AIESEC
entity, thus, we specially launch an Alumni
management platform this year to enhance
a better alumni management.
Not only to get help from them in the
future, but also create or we should say
maintain a “home” for them.
1st AIESEC SYSU Database Create: 102
Platform Followers: 255
Alumni Graduation Gathering: 30
Alumni Management
Alumni Wechat Platform
Alumni Gathering - Graduation

17. 3. Leadership Practice

18. EB Retention Rate
EB Retention Rate: 100%
It’s always important to have a stable and connected
team to lead an organization. I’m very proud and
feeling very lucky that, after half term, all the EB
members are still very committed to this entity. And
we are really fighting as a whole team.

19. LC Initiatives - Talent Development Program
Talent Development is actually one of the key directions in AIESEC SYSU, 2014.
We strongly believe that this organization is about the people, for people and because of the people.
Thus, talent always comes the first for AIESEC.
This year, we initiate a lot of new projects for talents in AIESEC SYSU.
Training system, better-designed DADP opportunities, Evaluation, Feedback system etc.
Things are just on the way and we are far from the best, fortunately, we are still and will always keep
running for a better people development platform.
This is what we came for.

20. LC Initiatives - Talent Development Program
This term, we make a decision that we should
invest more on our members development.
To enhance national and international
experience, so that they can have a rewarding
AIESEC journey.
Total 330% increase.
Evaluate the ROI base on whole LC performance
development, Member/MM/EB retention rate &
National involvement .
Performance – 32% increase (match)
Retention Rate – 12.5% increase
NST Layer – 17 people
DADP Investment
2000 2149
7234
11383
14100 12363
22910
49374
X+T Int'l Conf National DADP Total
People Investment
2013 2014
33
26
55
50
Raise Match
LC X+T Num.
2013 2014

21. LC Initiatives - Talent Development Program
New Projects
——————
Evaluation
System
· Including Performance Evaluation, 360° Evaluation, Feedback
System, Oscar Test, Evaluation System is designed for knowing
our entity's members' work efficiency, function work situation,
team situation and give feedback to TL, Manager and VP.
· It also guides every team to review and reflect, which can
benefit every entity member's better development.
360°Data
Counting
• Analyze 360°Data with score rate: VP
40%, MM 20%, team leader 10%, team
member 30%
Analysis
Conclusion

22. LC Initiatives - Talent Development Program
New Projects
——————
Learning
System
· Including Internal Training System, Local Trainer
Team, Collaboration Training, Learning System
aims to integrate LC training resource, empower
AIESEC SYSU members’ capacity and support them
to go through the outer journey more SMARTly.
· It also provides training opportunity to our
members, thus, they can improve their specific
talent and practice presentation and training skill.
Overview
20 AIESEC members and 2 AIESEC Club members join the
training, and we got a 80% Net Promoter Score which means
the OC Collaboration training is suitable and welcome to our LC
members.
Topic and Content
OC Promotion: Design Concept
PPT Tips
WeChat Management
OC Event: Project Management

23. LC Initiatives - Talent Development Program
New Projects
Evaluation
System
Performance
Form
360°
Evaluation
Performance Form lets every AIESEC
SYSU member review his key
performance, learning point, DADP
and give feedback towards his
teammates.
Refer to company’s
evaluation system,
AIESEC SYSU
360°Evaluation
includes team leader,
his teammate,
team member and his
leader's feedback, which
can help him review
himself 360°ly.
After analyzing the Performance
Form and 360° Evaluation
data, VP will give feedback
to other function Team Leader
and TL will give feedback to
their own members.
Oscar Test’ result will show
if we develop our member
become a specific AIESECer.

24. LC Initiatives – CSR Cooperation
In this half year, ER tried to explore CSR market
for our LC iGCDP product. After product
optimization, we successfully raised a sponsor
for our project-“U’r Not Alone”.
This is also the first step for AIESEC SYSU to
improve our product from traditional public
welfare program to CSR product.
While in the coming term establish 2 CSR sales
team to further cooperate with iGCDP to
explore CSR market.
Already Target 2 big companies: 中海地产+ITSC
Generate resources for 7 projects.
CSR Cooperation

25. LC Initiatives - Impact Projects
AIESEC is also a very unique platform about creating her own influence, delivering her positive impact to
our living society. Co-create a better environment with all the youth talent, all the other organization with
shared vision and values.
Thus, this year, we will initiate or co-deliver with MC, for 2 main projects to better deliver what believe
this platform should do, what we believe our generation should react to our society.
1. Cross-Strait Youth Forum – Taiwan
2. Business School – Unilever
While Cross-Strait Youth Forum is now delivering but the other one are still on the process.

26. LC Initiatives - Impact Projects
We will build the platform for youth from Mainland and Taiwan
to sit together, talk together. We are not here to focus on any
political problems, but just to know more, or we should say,
start to know each other. About education, about
commonweal, about youth development etc.
The first Cross-Strait Youth Forum, CSYF in short, will be held
in Guangzhou, in September. At the same time, we will start
iGCDP project at August, involving Taiwan EPs to explore local
culture in Guangdong.
An OCT of 13 people is formed, and half of them is now in
Taiwan establishing partnership with MC/LCs and other
organizations there.
CSYF – Cross-Strait Youth Forum

27. LC Initiatives - Impact Projects
In the second half year, we are planning to establish a
cooperation with Unilever for a local business school among
our university.
Already communicate with the Unilever Club in our campus
about this, and starting the cooperation converstation.
2 main purpose:
1. With a business insight to develop GIPo market next year.
2. Build up better AIESEC branding among whole campus
Business School

28. LC to LC Collaboration - GIPo
Partner LC: AIESEC GDUFS, AIESEC SCUT
Content: For GIPo product promotion both in SYSU & GDUFS
Delegates Involved: 60+
Co-deliver GIPo Events - Globalize Your Future

29. LC to LC Collaboration - ER
Globe RIC Collaboration in ER Part
Partner LC: AIESEC UM
Content: For conference external sponsorship, AIESEC UM
outsource it to us. AIESEC SYSU help deliver the conference
sales to external partners in Zhuhai.
Outcome: 5750 rmb sponsorship.

30. “Challenges are what we came for.”
Indeed, we’ve spent years after years to chase, to pursue what we
believe: A platform for people development, for world peace.
We failed and we achieved, from time to time.
And at the same time, to develop ourselves at much as possible, as fast
as possible. It hurts, but it deserves.
To become globally competitive for me is not only about growing
myself with wider views and open mindset, but also obtain the ability
to help develop others. Because I always believe that, becoming a
good leader, is about becoming a good supporter.
And, fortunately, as the president of AIESEC SYSU, I must say I feel
lucky and grateful. Can’t express more about my love to this place.
The journey ahead is very challenging without doubt.
However, I’m not alone, and we are never alone.
Thanks again for your patience to finish this very long application. =)
The End