1. Business Model Canvas
Un template per sviluppare modelli di business
Francesco Trucchia - http://www.francescotrucchia.it
lunedì 17 settembre 2012
2. Chi sono
• Partner & founder @ ideato
http://www.ideato.it
• Founder @ Oltre Tata
http://www.oltretata.it
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3. Come posso sviluppare
un modello di business?
Vendere congelatori agli eschimesi
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4. Day Month Year
No.
Who are our Key Partners? What Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each of our Customer For whom are we creating value?
Who are our key suppliers? Our Distribution Channels? Which one of our customer’s problems are we helping to solve? Segments expect us to establish and maintain with them? Who are our most important customers?
Which Key Resources are we acquiring from partners? Customer Relationships? What bundles of products and services are we offering to each Customer Segment? Which ones have we established?
Which Key Activities do partners perform? Revenue streams? Which customer needs are we satisfying? How are they integrated with the rest of our business model?
How costly are they?
What Key Resources do our Value Propositions require? Through which Channels do our Customer Segments
Our Distribution Channels? Customer Relationships? want to be reached?
Revenue Streams? How are we reaching them now?
How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with customer routines?
What are the most important costs inherent in our business model? For what value are our customers really willing to pay?
Which Key Resources are most expensive? For what do they currently pay?
Which Key Activities are most expensive? How are they currently paying?
How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?
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lunedì 17 settembre 2012
5. Value Propositions
Conservare cibi freschi per lunghi periodi
comodamente a casa tua
lunedì 17 settembre 2012
6. Customer Segments
Famiglie eschimesi che non hanno più ghiaccio a causa del
surriscaldamento del pianeta
lunedì 17 settembre 2012
7. Channels
Distributori di elettrodomestici
Customer Relationships
Garanzia - Supporto telefonico
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8. Revenue Streams
Vendita di congelatori
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9. Key Activities
Customer care - Marketing
Key Resources
Rete vendita - Call center
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11. Cost Structure
Call center - Rete vendita - Personale
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12. Risorse
• Business model canvas explained
http://youtu.be/QoAOzMTLP5s
• Business model generation
http://www.businessmodelgeneration.com
lunedì 17 settembre 2012
