-- Businesses fail. Businesses die. Businesses fade into oblivion. Revolutions never die. So start a revolution, not a business. -- James Watt, cofondatore di Brewdog, ha riassunto nel suo libro "Business for Punks" il distillato (ok, trattandosi di birra, sarebbe più corretto dire "il fermentato") della sua esperienza, alla continua ricerca del miglioramento continuo e di prodotti unici, passando attraverso le campagne di crowdfunding e scelte radicali, controcorrente, ciniche e spericolate. Scelte che lo hanno portato in pochi anni di finanza e marketing anarcici ad essere degno rappresentante dell'"estemistan" del mondo birraio. La sua azienda conta oggi più di 500 dipendenti, clienti in oltre 50 paesi e 40 bar sparsi per il mondo, da San Paolo, Bologna, Firenze e Roma, sino a Tokio. PLAYLIST: 1. Build a kick-ass agile team [Ramones] 2. Fail fast [M. McLaren] 3. Do it yourself [Sex Pistols] 4. Create a customized UX [The Clash] 5. Don’t start a business, start a crusade [J. Watt] 6. Your brand is not yours (or about branded interactions) [Brewdog] 7. Fans, not customers [me] 8. Don’t be cool, be yourself [you]

1. business
for
punks
Marco Dussin - @MarcoDussin

2. PLAYLIST
1. Build a kick-ass agile team
[Ramones]
2. Fail fast [M. McLaren]
3. Do it yourself [Sex Pistols]
4. Create a customized UX [The
Clash]
5. Don’t start a business,
start a crusade [J. Watt]
6. Your brand is not yours (or
about branded interactions)
[Brewdog]
7. Fans, not customers [me]
8. Don’t be cool, be yourself
[you]

3. build a
kick-ass
agile team

4. All punk is is attitude.
That's what makes it.
The attitude.
ramones

5. fail
fast

6. malcolm
mclaren
vivienne
westwood

7. What matters is this: being fearless of
failure arms you to break the rules. In doing
so, you may change the culture and just
possibly, for a moment, change life itself.
[Malcolm McLaren]

8. do
it
yourself

9. sex pistols

10. sid
vicious
You just pick up
a chord,
go twang,
and you've
got music.

11. create
a customized
user
experience

12. the clash

13. joe
strummer
Without people, you're nothing.

14. ghost
track

15. cccp fedeli alla linea
E’una questione di qualità, o una formalità…

16. don’t
start a
business,
start a crusade

17. James
Watt
Martin
dickie

19. - fondata nel 2007
- fatturato 2015 oltre £45 milioni
- 2015: 2.2 milioni di bottiglie e 400 mila
lattine prodotte al mese
- 2015: +154% vendite nei supermercati UK
- la decima impresa di sempre in UK per
velocità di crescita
- 600 dipendenti
- birra spedita in 55 paesi
- più di 40 bar a marchio
- 46000 “equity punks”
- 2016: equity for punks USA per $50 milioni
[fonte: https://www.brewdog.com/equityforpunks]
brewdog

21. your brand
is not
yours,
[or about branded
interactions]

28. fans,
not
customers

30. dont
be cool,
be yourself

32. BASED ON THIS CHAPTER,
I REALIZE I WOULD NOT
HAVE A CAREER AS A
‘MOTIVATIONAL SPEAKER’.
NOT TOO SAD THOUGH.
THEY ARE ALL JUST WORTHLESS
MERCENARY SHAMANS ANYWAY.
WE SHOULD BURN THEM
LIKE WITCHES
James
Watt

33. …k you….….….

34. Marco Dussin - @MarcoDussin