The Contagion Cookbook is a framework (co-authored by Marcus Collins & Chaucer Barnes) that satisfies the conditions necessary for creating cultural contagion. This is not about going "viral," though it is a welcomed side-effect. Instead, the Cookbook is singularly focused on stimulating cultural wake. The principles of the framework enable marketers to permeate a population's consciousness and drive behavioral adoption by leveraging fundamentals of human behavior and brand behavior.
Collins + Barnes