AMVC Arquitectos: Achieving Sustainability in the Brazilian Development Market: Interview with: Vitor Santos Cruz, Partner, AMVC Arquitectos, a solution provider company at the upcoming marcus evans Brazilian Infrastructure & Property Development Summit 2012, on the future of the Brazilian development market.

1. Achieving Sustainability
in the Brazilian Development Market
economy is growing. It is hosting the information or to articulate it to the
2014 Soccer World Cup and the 2016 specifics of each place and according
Olympics, which are boosting the to the clients’ demands.
local construction market. The good
news is that its success goes beyond A structure designed for Dubai cannot
these events. be replicated in Brazil. This common
language must be adapted. It is
Brazil has a population of almost 200 important to know where you are
million people. It is an attractive going to intervene, the goal of the
investment and tourism destination, intervention and its relation to the
and has many natural resources. local area. This is key. Projects where
Interview with: Vitor Santos Cruz, the context is not thought out well
Partner, AMVC Arquitectos Brazil has a lot to offer. That potential beforehand have not proven to be
has been there for a long time. It has sustainable or successful.
Brazil is on the growth superhighway, a large margin of growth before it
with the 2014 Soccer World Cup and reaches a bubble or limit, so we
the 2016 Olympics driving its real expect that growth to be sustainable.
estate development market to record
highs. While some are questioning What initiatives would attract more
whether the level of growth is interest? How can the property
sustainable, Vitor Santos Cruz, Partner
at AMVC Arquitectos believes it is.
market facilitate further growth?
Brazil has a lot to
“That potential has been there for a
long time. Brazil has a large margin of
The level of income and quality of life
is improving, so the quality of public
offer. That poten-
growth before it reaches a bubble,” services must improve as well. This tial has been there
Cruz says. includes hospitals, highways and the
relation of construction projects to for a long time. It
Ahead of the marcus evans nature. Biodiversity is one of Brazil’s
Brazilian Infrastructure & Property biggest potentials. They must pay has a large margin
Development Summit 2012, in Bahia,
Brazil, 21 - 22 May, Cruz gives the
more attention to how projects fit
into their surroundings. In Europe,
of growth before it
architectural perspective of the people take special care to consider a
building’s relation to nature. If we
reaches a bubble
Brazilian infrastructure and property
development market and sustainable want a sustainable world, integrating or limit, so we ex-
developments. construction elements to the local
area is important. pect that growth
The Brazilian infrastructure and
property development market is What are people demanding of to be sustainable.
experiencing a boom at the moment. architecture today?
Do you believe it is sustainable
growth? You could say that there is a universal
language of what people want, and it
Brazil is in a very good place. The is the architect’s role to pass on that

2. About the Brazilian Infrastructure & Property Development Summit
marcus evans Summits deliver
2012
peer-to-peer information on strategic
matters, professional trends and This unique forum will take place at the Tivoli Ecoresort, Praia do Forte, Bahia, Brazil,
breakthrough innovations. 21 - 22 May 2012. Offering much more than any conference, exhibition or trade show,
this exclusive meeting will bring together esteemed industry thought leaders and
solution providers in a highly focused and interactive networking environment. The
Summit includes presentations and interactive discussions on pinpointing opportunities
in Brazil’s developing hotel market, sustainable development in the residential and
commercial property sectors and assessing the impact of the global and domestic
economy on Brazil’s urban development market.
Please note that the Summit is a
closed business event and the www.brazilipdsummit.com
number of participants strictly
limited.
Contact
Sarin Kouyoumdjian-Gurunlian, Press Manager, marcus evans, Summits Division
Tel: + 357 22 849 313
Email: press@marcusevanscy.com
For more information please send an email to info@marcusevanscy.com
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About AMVC Arquitectos Associados
AMVC Arquitectos Associados has been operating since July 2001. The scope of our projects covers different fields of architecture, such as
collective and individual housing, equipment, services, interiors, public space, urban planning, environment and landscaping. We have a
particular interest in the area of recovery and preservation of architectural heritage.
www.amvcarquitectos.pt
About marcus evans Summits
marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discuss strategies and
solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to individually tailor their
schedules of keynote presentations, think tanks, seminars and one-on-one business meetings.
For more information, please visit: www.marcusevans.com
Upcoming Events
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Latin American Infrastructure & Property Development Summit - www.laipdsummit.com