The document discusses the impact of social media on housewares and provides insights into how housewares consumers engage socially. It finds that consumers are more savvy and have online personas, they focus on true social interactions and niche social networks related to interests like food and gadgets. Nearly half use social media for product research. Younger generations are more engaged via mobile with location-based services and reviews. The document outlines social media opportunities for housewares companies in areas like customer service, word-of-mouth marketing, product development, and retail support. It stresses the importance of understanding target audiences beyond demographics.

1. Exploring the Impact of Social Media on Housewares March 2010

2. Missed Opportunities “ It will be refreshing and hopefully less frustrating to have some nice, matching, non-stick cookware” Weddingbee mrsmarinak : Why am I only NOW the owner of a hand held dirt devil ? Oh the cleanliness I am able to achieve in such a shorter amt of time! Jess_Alyn: UGH I'm at work at 6am. This sucks ....but I've got to get moved to my new office. New Coffee maker is priority number ONE.

4. Understanding the Social Space

5. What Is It? Social Media Landscape

6. Time Spent Being Social 20 hours of video uploaded every minute More than 400 years to view every video on YouTube 1.2 billion YouTube videos viewed per day 50 million tweets per day 4 billion photos archived on Flickr 3.2 million articles in English on Wikipedia and more than 9.3 million articles in 10 languages 2 billion pieces of content posted to Facebook weekly If Facebook were a country, it would be the fourth largest in the world 8 billion minutes spent on Facebook daily

7. Trended Online Activities Show Continued Growth

8. Connecting Consumers During Offline Social Experiences

10. Why Companies Are Struggling with Social Media SILOS ROI CONTROL RESOURCES

11. Today’s Housewares Consumers How Are They Engaging?

12. The Social Impact

15. Nearly half cite product/service research is a very important part of social networking.

16. Understanding the Social Technographics Ladder Source: Forrester’s North American Technographics ® Benchmark Survey, 2009 Base: 37,877 US online adults* *Adults participating in at least one of the activities at least monthly or more Total US Housewares Consumer 18% 19% 16% 19% 9% 11% 33% 35% 48% 52% 41% 37%

17. Social Media by Generation

20. Social Media Opportunities

21. The Social Impact

24. Retailer Support

27. Stop Falling Behind

30. Where to Start Social marketing should be considered within the context of overall business, marketing and communications goals.

31. Where to Start – Measure

32. Thank You Marcus Thomas LLC 24865 Emery Road Cleveland, Ohio 44128 marcus thomas llc.com