2. 1. Tracking / Results - Benchmark
2. Static vs. Interactive
3. Affordable CMS Systems
4. Targeted Landing Pages
5. Integrated with Social, Search &
Email
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3. # of visitors
Bounce rate
Time on site
Current
SEO
rankings
Domain
authority
# of new
leads
3
4. 1. Sites should engage with
videos and slideshows
2. Social media plug-ins to post
tweets, Facebook, blog
articles
3. Sites with blogs receive 55%
more traffic
4. Calls-to-Action/ Compelling
Offers
5. Track which pages/content is
most popular
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5. Software Based Sites OLD
(Dreamweaver – Contribute)
Open Source CMS (WordPress,
Joomla and Drupal) NEW
Blogs (Blogger & WordPress)
5
6. Compelling offers with Content
◦ Videos, Whitepapers, Webinars
Duplicate Pages – Change Email source
Customer Relationship Management (CRM)
◦ Salesforce.com, SugarCRM, Highrise, Internet Honey
Gravity Forms with WordPress, Google Analytics
(simple)
6
10. EVERY CHANNEL Affects the
Other
TRACK Time and Cost
CONSISTENCY is Key
Work with Web Professionals
Who EMPOWER You
Don’t forget BRANDING and
UNIQUE VALUE PROPOSITION
www.mtechbd.com
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