Meet Magento DE 2019 in Leipzig Marek Borzęcki and Małgorzata Walankiewicz presented case study of Senetic project how is Possible to Grow from On Site to Worldwide Ecommerce.

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Senetic:
from 1 to 150
webshops
1
Case Study by Divante

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Małgorzata
Walankiewicz
Magento Tribe Master

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Marek
Borzęcki
Solution Architect

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Where we start Strategy Where we are now

5. Where we start

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Global provider of IT solutions
2019 © Senetic®

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Hardware
Software
2019 © Senetic®
2019 © Senetic®

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10
Years of experience in IT
27
Offices worldwide
142
National markets
2M
Clients a year

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“I have learned from experience that every once in a while,
there is a moment of breakthrough in technology and
business. At such time, you need to drop everything and
move forward as fast as possible."
Marcin Białożyt, CEO
2019 © Senetic®

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2017
Dedicated platform
39
Websites with hardware
4months to develop next
website

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Fast MVP
4 months
USA market
Short Time
To Market
for next countries
Flexible
and replicable
solution

12. Strategy

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Magento
standard
Reusable
features
Multiple type
of products
Key assumptions

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● Global scope
● Single code base
● Less instances
● Migrate to B2B
Key assumptions

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Analysis
stage
Senetic.com
Website
Store
Store view
United States
US
senetic.com
Senetic.ca
Canada
CA
senetic.ca
senetic.pe
senetic.bo
senetic.com.au
Australia
AU
senetic.pe senetic.bosenetic.com.au

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Smart planning
Russia
Australia
Mexico
Turkey
Venezuela
$
Bolivia
Peru
USA
Peru
Chille
Mexico
Columbia
Argentina

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Product
Attributes Category
Order
Price Stock
Invoice
Ecosystem

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Global infrastructure

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Without cache
1.9s

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With cache
USA Australia
Homepage
1s 4ms 1.8s 5ms
Product catalog
1.1s 6ms 1.9s 6ms

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Automation of
recurring processes
Configuration
installers
Static page
installers
Shop
installers

22. Where we are now

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Business
analysis
Fast MVP
- USA
Canada
Australia,
UAE,
Saudi Arabia
…
Max 6 countries
at one time

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2019
2 weeks to configure
new website
60
Websites with hardware
21Websites over
1 year

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The 2019 Challenge
● Migration from dedicated solution
● 2 mln products
● Processes automatization

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Continuous
Improvements
● Optimization
● Automated Testing

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Tips for global rollout
Look for
simplification
Think about
reusable
Prepare
rollout plan
2019 © Senetic®

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Thanks!
Let’s stay connected
mwalankiwicz@divante.co
/malgorzata-walankiewicz
gwalankiewicz
mborzecki@divante.co
/marek-borzecki