INNOVATION CENTER
THINK TANK
CAPABILITY NETWORK
TALENT DEVELOPMENT
& LEARNING

GOAL OF THIS
PRESENTATION
TO CHANGE THE UNDERSTANDING
OF AUGMENTED REALITY (AR) FROM BEING
MERELY VISUAL RELATED TO
A MORE COMPLEX TOOL ENCOMPASSING
ALL SENSES AND MEANS OF AUGMENTATION.

Listed below are different perspectives and
Points of View (POVs) on AR:
POV1: Reality existing beyond the natural human perception level and
infeasible for unaided body capabilities, specific for a particular moment
in time, and disclosed by additional, supporting equipment enabling to
observe and process it.
POV2: Tools, solutions, and technologies that increase human abilities
of interaction with the surrounding world.
POV3: Experience of a living organism (human, animal, plant) created
to redesign how it interacts with the world and enhanced by
technological solutions for different purposes (like increasing its
capabilities, enabling it to deal with challenges or natural disasters,
aiding communication, etc.)
POV4: Interaction with permanent objects that introduces learners to a
specific event or time period, providing information through handheld
technology by layering the experience on top of the current geography.
AUGMENTED REALITY:
VARYING PERSPECTIVES
Copyright © 2017 Accenture. All rights reserved.
Links:
Smart Glasses Change
Augmented Future - Open Bionics × Deus Ex × Razer
Sight - Potential Future of Augmented Reality
Meta Glasses - Future of Computing
2025 The Future of ICT

NON-TRIVIAL EXAMPLES
OF AUGMENTED REALITY
Copyright © 2017 Accenture. All rights reserved.
Click the links below the icons to learn more:
Visual
Augmentation
Audio
Augmentation
Kinesthetic
Augmentation
Working Environment
Augmentation
Transportation
Augmentation
Motivation
Augmentation
Safety and Health
Augmentation
Learning
Augmentation
BI Augmentation
Presence
Augmentation
Relation
Augmentation
Smell Augmentation

STORY 1.
A DAY IN THE LIFE
OF TOM AT THE CONSTRUCTION
SITE IN THE SAHARA
MAREK HYLA
SENIOR LEARNING PRINCIPAL

Let’s Meet Tom
Tom is a highly skilled construction worker. He works
as an operator in a company called InnovaConstruct,
which specializes in building high-end industrial
installations.
As InnovaConstruct employs the best talent from
across the world, Tom takes pride to be working in a
truly international environment.
Tom likes his work. Often, his work is dangerous.
Usually, it requires high precision and dexterity.
Sometimes, it takes a lot of strength and stamina. And
always, it requires him to take deliberate decisions
based on his experiences and expertise. That's why
his job can hardly be delegated to robots!

Today’s Task
Today Tom, with his colleague Chhann from
Cambodia, will have to build a section of a new solar
energy plant located in the heart of the Sahara desert.
They will have to work as a team to meet quality
requirements and adhere to the daily schedule.
The blueprint is already prepared – all they have to do
is to make it operational.

InnovaConstruct Armor
At work, Tom uses InnovaConstruct Armor. This is a
state-of-the-art, built-up exoskeleton that hosts the
worker inside.
The armor is powered by hydraulics and electricity
and is fully integrated with human movements. It not
only amplifies the strength of the worker by a factor of
50, but also builds a very convenient working
environment inside, separated from the outside world.
This is very important in such a dry and hot places
like the Sahara.
Although the armor looks very heavy and bulky, it
allows Tom to move with precision
Links:
Example of exosceleton to be used in the army

InnovaConstruct Helmet
The InnovaConstruct Helmet that Tom uses forms the
heart of his working environment.
The connection to the corporate network provides
Tom with all important data needed for his job. All
blueprints and job performance support information
are present in the helmet’s shield. The built-in
microphone lets Tom perform voice interaction with
the system and communicate with his co-workers.
Active Noise Cancelation (ANC) headphones
integrated with the helmet not only protect him from
harmful noise but also provide all audio information
needed on the job.
Helmet integrates with the armor and builds closed
working ecosystem separated from the external
environment.
Links:
Heavy duty smart helmet by Daqri
Augmented Reality glasses
Active Noise Cancelling explained
Road Noise Cancellation by Harman

Preparation
Tom arrives at work at 9 AM. In the Operators’ Depot,
he quickly puts on his construction armor and his
helmet. Tom performs a quick check of his equipment
as per the checklist displayed on his Head-Mounted
Display (HMD). As everything looks fine, he goes to
work.
Links:
Head-Mounted Disply of F-35 pilot

Commuting
As the solar plant covers a vast area, Tom’s working
site today is located about 4 km from the Operators’
Depot.
Tom uses a solar charged, pilotless passenger drone
that transports him to his place of work in less than 3
minutes.
He uses the same drone to reach the Operators’
Depot during his lunch break. It also acts as his
rescue transportation in case he runs into any
problems.
Links:
Passenger drone

Communication
At work, Tom needs to communicate with his co-
workers, supervisors, as well as the AI-enabled
central system of InnovaConstruct.
On today’s shift, he is working with Chhann. Even
though Chhann doesn’t know English very well, Tom
uses his native language (English) in his interactions
with Chhann, and is perfectly understood.
How's that possible? All that Tom says to Chhann is
translated on the fly into Cambodian with audio
augmentation. Thanks to this technology, workmates
can converse with perfect clarity and understanding,
no matter what country they are from.
Such an augmentation also lets Tom communicate
with his supervisors from across the world.
Links:
Skype real-time translator
Real-time translator 2

Performing Tasks
InnovaConstruct Armor gives Tom really supernatural
powers! It amplifies Tom's strength by a factor of 50,
which means that Tom can lift 500 kg solar panels as
easily as lifting 10 kg without the armor. The armor
lets Tom work efficiently and without fatigue for the
whole shift.
The helmet also helps Tom perform tasks in precise
alignment with the blueprint. Accurate GPS
localization, visual recognition, along with contextual
performance support information displayed on the
shield enable Tom to precisely connect all necessary
instrumentation and perform his job with spot-on
accuracy.
Links:
Ekso Bionics Zero G tool
Lockheed Martin's Fortis tool
SentiSight Visual Recognition Technology with SDK
Visual Recognition for visually impaired by Horus Technology

Recording Information
Tom’s helmet records, in the secured cloud, all that
Tom sees during his work. Recording consists of both
external and augmented views of his head-mounted
display, as well as technical parameters of his
equipment.
This technology enables his company's AI systems to
improve working procedures and skills of all
InnovaConstruct operators across the world.
Links:
How We Teach Computers to Understand Pictures
Google Deep Mind Explained

Access to Information
All necessary information is displayed in the
transparent shield of Tom’s helmet. Such a view lets
Tom simultaneously observe his working
environment, as well as all required information
related to it.
Information is displayed contextually – in relation to
the place in which Tom operates, the direction of his
movement, and the direction of his sight.
When Tom needs additional data, all he has to do is
demand it with voice commands, which are
interpreted by the system and provided on the shield
of the helmet.
Links:
BMW Augmented Reality tool
Lowe’s Holoroom

Help and Motivation
Tom has constant access to his health data
(dehydration, fatigue, blood pressure), which is
displayed on the shield of his helmet. The most
important technical data (battery power, malfunctions,
network connectivity) is also displayed.
Tom's helmet also plays an important role in
motivating him to follow the quality and quantity
regimen for the day. It gamifies current tasks,
providing various augmented visual and audio stimuli.
This helps Tom to focus on his job and have fun while
doing it.
Links:
Sight – a futurist short film

Break – Phone Call
Tom spends his break in the Operators’ Depot. After
lunch, he speaks to his wife.
They meet via HoloPhone, which displays holograms
of both interlocutors. With HoloPhone, they can not
only talk, but also feel each other's presence.
As Tom is highly remunerated, InnovaConstruct can
provide such a high-end machine to let Tom stay
close to his family, even at work.
Links:
Musion Showreel hologram technology
Virtual Honeymoon

Health and Safety
Tom's armor and helmet augment his safety
at the workplace in the following ways:
• They protect him from the sun, heat, and dust,
thanks to the air conditioning inside.
• They protect him from injuries with their heavy-
duty, sturdy construction.
• They protect him from noise, thanks to the effective
active noise canceling system embedded in the
headphones.
• They protect him from overload with the strength
amplification system.
• They protect his eyes by adapting the transparency
of the shield to the working environment (for
example, while welding or working in the sun).

Training
Tom's assignment in the Sahara has almost come to
an end. On his next one, he will be setting up kinetic
wave power stations in the North Sea.
Tom is excited about his new assignment, and is
looking forward to developing new skills to support
him on his new job. He uses the last two hours of
today's shift to build these skills.
His gear goes into training mode. Training scenarios
in virtual reality let Tom practice new tasks and build
his proficiency. Feedback provided by the system
helps him understand complex procedures and build
new muscle memory abilities.
Links:
Microsoft Hololens used in education
Kinetic wave power station
Volvo XC90 Experience

End of Shift
Tom concludes his shift at 6 PM. He feels happy and
satisfied with his performance as he completed 107%
of his daily job with high quality. That's an amazing
number!
Although he is far from his family, he feels good –
appreciated by his company, supported by his loved
ones and peers, and satisfied at being a valuable part
of a global organization. The North Sea is calling, and
he's ready!

STORY 2.
A DAY IN THE LIFE
OF JUSTINE THE TEAM LEAD
AT THE BPO SSC OFFICE
MICHAL TOMCZAK
CONSULTANT

Let’s Meet Justine
Meet 24-year-old Justine. She is the Team Lead at
the state-of-the-art, innovation-driven Shared
Services Center (SSC) office in Warsaw, Poland. She
supervises a team of 15 people and works on
business process improvements in parallel.
Justine is spontaneous and tech savvy, and loves
new innovations. One of her priorities is to manage
her workday schedule well, so that she can spend
quality time with her loved ones. She is constantly
looking for ways to help her achieve this work-life
balance.
The Expandia Augmented & Virtual Reality (AVR)
Glasses are just what Justine needs! This Reality
Expander Device helps her juggle work and personal
life, and be successful in both these areas.
Links:
Microsoft HoloLens - Transform your world with holograms

Working Out
At 6 AM, Justine starts her day with a full body
workout to stay fit and energized. As soon as she
steps onto the treadmill, her Expandia glasses go into
VR mode to project a beautiful seaside path, her
favorite out-of-town spot for jogging. The spherical
end-to-end screens of the glasses enable a natural
eye-angle wide projection to ensure the most realistic
level of interaction.
Later, she connects with her personal trainer, and
voila! The glasses bring the gym to her! They create a
real sense of presence by projecting the gym room,
where her trainer introduces new training apparatus.
The glasses give her a 360-degree view on how to
use the new equipment for the best muscle workout.
Exercising has become so much more effective ever
since Justine started using her AVR glasses. She can
now achieve the same results in half the time.
Links:
Augmented Reality Goggles for snow Sports
Google Glass for Fitness
Sensoria Running System for Smart Glasses

Preparing a Meal
It’s 7 AM…time for breakfast! Today, Justine will learn
how the tasty mango can be healthy too. Her glasses
start AR mode and bring up a mango’s nutritional
value and best breakfast recipes. All her kitchen
appliances are linked to the glasses by the Internet-
of-Things’ network. This helps her to easily locate all
the ingredients necessary by following the on-screen
directions. (Yes, the glasses have built-in digital
signature and optical shape recognition feature). With
everything handy, the cooking program on the
glasses starts the training on how to prepare a
delicious salmon-mango salad.
Thanks to the amazing capabilities of her AVR
glasses, Justine has learned many new, exciting
culinary skills, thus saving precious time and money.
Links:
Augmented Reality Cooking Simulator
A Cooking Support System by Spatial Augmented Reality

Conferencing While on the Move
While traveling to work, Justine’s glasses
automatically bring up daily news and updates posted
by her friends, all in a hands-free mode. Her calendar
reminds her of a short live lecture session streamed
from India on the best practices in supervising Shared
Services teams, scheduled at 8 AM CET. Justine
joins the conference and is connected with a
participant’s telepresence pod physically located in
the lecture room which displays her account’s avatar.
This pod is equipped with speakers, microphone, and
360-degree camera to strengthen the immersive
experience of natural full-duplex communication.
With the AVR glasses, it’s so much easier to tangibly
participate in conferences taking place thousands of
kilometers away! People connecting across the globe
can now interact better, benefit more, and have a
smooth conference experience just like being there.
Links:
Microsoft Calendar and Outlook to HoloLens
Holoportation: Virtual 3D Teleportation in Real-Time
Augmented Reality Bus Shelter

At the Daily Work Huddle
At 9 AM, Justine arrives at the office and her AVR
glasses start the encrypted connection with the
corporate network. Before she’s reached her desk,
Justine gets a quick look at her calendar and mailbox
through her glasses, so that she can start planning
her business day immediately.
At 9:30 AM, the daily huddle starts, where the team
will discuss the dashboard, planned activities, and
ongoing issues. All the team members have similar
AVR devices. Both the surface of the meeting room
table and the space above it are used to project
relevant data with the use of Augmented Reality.
This brings the team work and collaboration to the
next level when people may work with individual data
projected on the table surface and send it to the
group-owned view projected above to observe the
immediate change to consolidated team data.
Links:
3D Augmented Reality Presentation in a Sandbox
Augmented Reality Weather

Performing Transactions
and Handling Issues
During the course of the day, the AVR glasses act as
‘assistant’ and ‘watcher’ for team members. The
glasses can track human behaviors and effectiveness
of operations and processes. They measure skill
gaps, help perform RCAs, and provide performance
support to users.
If the user got stuck while performing a system
transaction, the AVR glasses proactively activate the
performance support mode. It includes the next
possible steps, way to populate pending fields,
necessary source data location, or additional support,
including chatting with an SME chatbot.
To make all this happen, the AVR glasses scan the
user’s workstation monitor in real time to warn the
user as soon as possible and prevent any error or
system incident. This ensures the lowest interruption
rate, the best business results, and client satisfaction.
Links:
K－Glass Innovation
Augmented Reality TCP/IP Networking Simulation

Training and Upskilling at Work
Today’s post-lunch time is planned for skills
improvement and trainings. Team members can test
and learn the process changes, improvements, or
their newly assigned duties while still working on
tickets, causing no impact on business results and
SLAs. This is due to the unique features of the AVR
glasses, such as the AR simulation TryMe mode,
which scans the workstation monitor using a built-in
camera and places an AR extra layer on it. It gives a
listing of documentation changes, brings up the best
tips and tricks, and provides precise instructions to
follow during the training while tracking execution to
prevent user errors, data corruption, and system
incidents.
This mode is also ideal for new joiners who can
rapidly learn and practice operations in the system on
real data from day one, in a safe and cost-effective
environment.
Links:
Augmented Reality BreadBoard Circuit Building Guide
Wave Simulation in Augmented Reality
Augmented Reality Education Arloon

Coaching Session
Justine has one more meeting planned at 4:30 PM –
a coaching session to help her work on the
improvements to assigned business processes.
To bring the System Process Improvement coaching
experience to a higher level of immersion, Justine and
her coach use the AVR glasses that merge both
views into one common. Although they are located in
a conference room, the glasses project a convenient
venue with audio-visual stimuli. This helps foster
innovation and collaboration in an ideal coaching
environment.
During the session, they work on a real process
documentation records which are afterwards
transferred to readable and compatible files ready for
processing and utilization in the system.
Links:
Office of the Future - Augmented Reality in Meetings

After Work
On her way back home, Justine remotely checks her
grocery stock. Her AVR glasses scan the status of the
IoT enabled appliances in her kitchen and tell her if
any shopping is needed. After she approves the
shopping list, the order is placed at a local store.
Everything will be delivered the same evening by an
automatic shopping delivery drone.
At home, Justine docks her AVR glasses to recharge.
Later, she freshens up, gets dressed, and heads out
for a date…and this time, she doesn’t carry the
glasses.
Links:
Intelligent refrigerator - Smart Home on a Touch

STORY 3.
A DAY IN THE LIFE
OF DALVA A COACH
AT THE REUSEIT COMPANY
ANNA KOWALSKA GUIMARAES
CONSULTANT

Let’s Meet Dalva
Say hello to Dalva. She is a Brazilian coach and
entrepreneur, who lives and works in Rio de Janeiro.
Her native language is Portuguese. The year is 2036.
Dalva works as a Performance Coach contracted by
various companies. Currently, she is coaching
engineers and project administrators for ReuseiT, a
company that produces sustainable building
materials. ReuseiT employs specialists from around
the world and has its plants in Africa and Asia
(bamboo plants).
Dalva’s typical workday is 6 hours. She values work-
life balance very highly. She is passionate about
dancing and upcycling (turning discarded objects into
products of value).
Links:
Sustainable building material manufacturing Upcycling art

Getting Ready for Work
It’s 8:30 AM, and Dalva is ready to start work. To
decide if she should go to the ReuseiT office today or
work from home, she connects with her virtual
assistant Siri to check her calendar.
Dalva uses her watch to initiate the conversation with
Siri. All her planned activities are being displayed on
the kitchen table. Dalva decides to go to the office.
Siri immediately connects with the public
transportation system and sends a self-driven car to
drive Dalva to the office. The car is made of
recyclable material and powered by solar energy.
Links:
Siri iPad Virtual Assistant
Tesla self-driving car powered by sun

At the Office
Dalva arrives at the office. Today, the projection wall
presents a beautiful waterfall. She admires it while
sitting at one of the bike-desks. Dalva is fitness
conscious and is participating in her company’s
fitness program. The bike-desk unlocks with a voice
command and activates a gamification program which
counts kilometers cycled. Dalva competes against her
own goals and doubles her cycling efforts.
After she finishes the exercise and tracks it with the
Fitbit, she is all energized to get started with the first
tasks of the day in her role as a coach.
Dalva reaches into a pocket below the desk for a
wearable keyboard and switches to the non-tiring
pedaling mode. Her bike-desk has enough room to fit
the displayed computer screen on it. It’s time to start
work.
Links:
Wearable Keyboard
Video-wall

Preparing for Coaching
Dalva puts on her VR headset and talks to Siri. She
wants to make sure that she is in sync with the
wearable devices of her clients. The intent is to
capture their emotional activity to evaluate their stress
level, interests, and motivational drivers based on
data from their work-related trackable patterns. She
also wants to obtain any other information she is
authorized to, including favorite words used when
they communicate, work agenda, and progress
against their goals.
She also wants to actually see, if invited, their client’s
real-time environment. She asks Siri to verify all the
permissions and connections and quickly checks
what she will need as a preparation for each session.
Dalva displays key information about each session
and the client in a separate window before her. Her
first session of the day, a face-to-face session with
Paulo, is scheduled to start soon.
Links:
Smart Glasses

Coaching Session with Paulo
Dalva meets Paulo, who is an engineer from Brazil.
Paulo’s problem is related with the development of a
new product. Dalva needs to unlock his creativity, so
Paulo can bring more innovation to the product’s
portfolio.
To start with, Dalva asks Paulo to choose the
surrounding landscape on the walls. They find
themselves at the beach. She had already researched
on what Paulo’s favorite music is. To make sure
Paulo is relaxed, she plays it now in the background.
Using the voice modulator app, Dalva synchronizes
her voice to Paulo’s brainwaves to make him feel at
ease. She asks coaching questions using Paulo’s
favorite words. She also checks, with the prompts on
the go, which verbal expressions can positively
challenge him, and analyzes Paulo’s reactions with
the iMotions app.
Links:
Live monitoring of visual attention, emotional responses
and cognitive processes
Voice Changer

Coaching Session with Paulo (Contd.)
Dalva and Paulo agree that the block is being caused
by high expectations. Dalva creates a game with
Paulo. Paulo projects a symbol of his high
expectations (a big fire) and then fights it with some
positive and enabling sentences for dousing the fire,
like: I am capable of inventing a new product.
When the fire disappears and the beach returns, 30
minutes of the session are dedicated to exploring
different ideas, which Paulo immediately projects and
verifies for their customer utility and business value.
Ideas are harvested by the Intelligent Thought
Catcher. While relaxing comfortably in a massage
chair, Paulo gets his brain’s creative parts activated
by signals sent from Dalva’s VR glasses. The
Intelligent Note Taker records everything, so Siri can
prepare a report and send it afterwards to both Paulo
and Dalva.
Links:
Thought Catcher
Massage chair scanning the spine

Coaching Session with Laelia
Dalva decides to have her next coaching session from
a comfortable office sofa. Using her translation
headset in VR glasses, she connects with Laelia, who
is a Project Manager living in South Africa. The
headset will translate from Afrikaans to English for
Dalva and also from English to Afrikaans for Laelia.
Dalva works with Laelia on effective communication
skills, so Laelia can negotiate better contracts with
external vendors of ReuseiT in South Africa.
They analyze recordings from real conversations and
work through different scenarios. Laelia practices by
role-playing the conversations with the AI, adapted for
the specific vendors. With the help of Dalva’s
questions and comments, she becomes more aware
of the things that matter in negotiations.
The Intelligent Note Taker records everything for
reporting purposes.
Links:
Wearable Translator on the go

Team Coaching Session with the Sales
Representatives
Dalva’s next session is a team coaching with the
sales team of five. The sales representatives all
speak different languages and work in different global
locations, selling interior building materials for the
medical industry. The meeting takes place in a virtual
room, with real people holograms projected in VR
reality.
Dalva facilitates the meeting. Siri helps to prompt
effective questions and spot conflicts as they arise.
The team accesses different client data and
brainstorms possible scenarios for increasing sales by
10% by the end of the financial year. They go through
the client list and scan their facilities in order to offer
the best designs and verify if there is still a real
business demand for the products of ReuseiT.

Coaching Session with Eduardo:
Overshadowing
The last session for today is with Eduardo. Dalva’s
role is to be an invisible observer to overshadow his
conversation with his team. She connects to
Eduardo’s VR glasses and participates in the
meeting.
With the Intelligent Note Taker, Dalva records some
scenes to gather material for the next session with
Eduardo, in which they will explore different ways of
handling this conversation, and where Dalva will
model Eduardo’s behavior with questions and
alternative scenarios.

End of the Business Day: Reporting
At the end of the business day, Dalva asks Siri to
compile data from all the coaching sessions and send
the reports to her.
They work together to finalize smart versions of the
reports – some of them include inspirational moments
from the sessions and will be delivered in video
format, while others will highlight the breakthrough
moments. Data is visualized in a client-friendly
manner so that it can be easily understood by each
client.
The reports are personalized as per each client’s
preferred experiences. For example, Paulo’s report
smells of the sea to evoke memories of a secure and
creative environment. Dalva makes sure that her
coaching is a unique experience that unlocks new
perspectives and possibilities for her clients.
Links:
Smell evoking device
Reporting

After-Work Activities: Supervision
Dalva wants to end the day on a good note. She
schedules a training mode session with Carlos, an AI
Supervision Data Script.
While Dalva is on her way home, Siri connects with
the Supervision AI, which has analyzed data from
Dalva’s coaching sessions, including client feedback
and neural analysis of clients’ reactions, and prepared
a compilation of moments that could potentially be
improved.
Once home, Dalva jumps into the swimming pool.
She places her watch within speaking distance in
order to talk to Carlos. While relaxing in the pool and
talking to the Supervision Coaching AI, Dalva replays
the scenes that will improve her coaching capabilities.
For the evening, Dalva has planned a dance class.
With Patrick Swayze’s robo-hologram dancing to ‘The
Time of My Life’, Dalva practices her moves.
Links:
Dancing with the hologram

STORY 4.
A DAY IN THE
LIFE OF TRACY
A TOURIST
EMILIA TOMKIEWICZ
CONSULTANT

Let’s Meet Tracy
Tracy is a tourist. She plans to go abroad and
discover new places and cultures. With the help of
Augmented Reality, Tracy brushes up her knowledge
of new geographies while experiencing the wonders
of the latest technology.
While doing her research, Tracy discovers how useful
this new technology can be, as it helps her gather a
large amount of information in quick and interesting
ways. She gets to interact with the real world through
electronic devices and participate in an authentic
learning activity at the same time.

Interactive AR: Choosing a Hotel
While planning her itinerary, the first thing on Tracy’s
mind is finding a good hotel that meets her standards
and needs.
Tracy has an idea! She decides to take virtual tours of
her chosen hotel selections and check out the
amenities like restaurants, spa, pool, gym, and the
like.
Links:
Casa Madrona Augmented Reality

Interactive AR: Choosing a Hotel
(Contd.)
Taking the virtual hotel tours has made selecting the
right hotel a lot easier for Tracy. She could actually
see the corridors, interiors, furnishings, and all other
amenities on her virtual screen.
It was like being right there in the room! She decides
to request for a double room within her budget at the
hotel reception.
Links:
Barcelona Hotel Augmented Reality Tour

Interactive AR: Trip Planner
Tracy arrives at her destination late at night, and
decides to check into the hotel. Although she is very
tired, she can’t wait to try out the new app that the
hotel has recently introduced with the help of a third-
party company.
This new app is a cool wearable device that acts as a
complete trip planner.
It recommends the best nearby restaurants, suggests
which museums and monuments to visit, and best of
all, tells her all the historical facts related to the city.
The app is the best storyteller and guide that Tracy
could have asked for! Thanks to it, she has a host of
facts related to the city’s architecture at her fingertips,
along with the most interesting stories associated with
it. What a fun way to learn and remember!
Links:
Florence Travel Guide
Tripwolf Trip Planner
Tripwolf Travel Guide

Interactive AR: Inside the Hotel Room
The built-in television clock wakes Tracy up early the
next day. She gets out of bed, walks to the television
screen, turns off the alarm clock, and starts to
communicate with the television glass. She checks
out the traffic and switches on the early morning
news.
Then she goes to the bathroom and runs the water.
While doing this, she suddenly remembers that she
had chalked out her sightseeing itinerary the day
before.
She quickly grabs her mobile phone, connects to the
bathroom mirror, and displays on it her schedule for
the day. She touches the mirror to make changes
wherever needed in the schedule.
Links:
A Day Made of Glass…

Interactive AR: Breakfast?
Tracy is starting to feel hungry and wonders out loud
what’s for breakfast. In an instant, the wide TV screen
displays the menu, together with the meal timings.
After a few minutes, a voice from the TV asks Tracy if
she wants to see lunch and dinner options as well,
along with their timings.
As Tracy had a whole day’s sightseeing planned, she
wasn’t very interested in lunch and dinner. She
hesitantly refused and, to her surprise, the application
closed down. Still a bit astonished, she went down for
breakfast.

Interactive AR: Weather Forecasts
To enjoy her travel in comfort and peace of mind,
what’s the one thing that Tracy needs? Weather
forecasts, of course!
The forecast needs to be simple and portable, so it
should be available from Tracy’s mobile device. What
she needed was accurate, real-time weather
forecasting that will help her visualize the weather
data with the help of a unique and innovative
Augmented Reality interface.
She wanted to see 3D weather effects on her mobile
screen – clouds, thunder, rain, snow, fog…as real as
it gets!
Links:
Shangoo: Augmented Weather Forecasts
AmazingWeather 2.0
ABC7 Chckago News App
WLS-TV Weather Technology
An AR Weather System
Virtual Sets and AR – Weather
Captivate the imagination of your audience by giving a
forecast that is angaging and exciting
A Virtual Sets and Augmented Reality Outdoor
Weather AR – Blizzard

Reliable, Real-time Navigation
While sightseeing the other day, Tracy had access to
real-time navigation with the help of digital elements
on her map.
Tracy wanted to have the directions simplified, so her
map had digital arrows added, marking the directions
in different colors and showing digital, interactive
destination points.
Tracy’s digital map not only provided her reliable,
real-time navigation, but also made it colorful and fun!
She could explore all she wanted without any fear of
getting lost in a strange city.
Links:
Rio de Janeiro Tourist Guide

Easy Access to Mobile Photos
and Archives
As Tracy has always been fond of history, today she
decides to visit the History Museum first. She wants to
learn and absorb new facts easily and with pleasure.
She spends some time enjoying the wonders of the
History Museum. Once done, she steps out from the
museum and onto the street outside. What did this
street look like in ancient times, Tracy wonders. She
holds up her smartphone to view this current-day city
street. The app shows her the same locale as it
looked in a specific time period in the, along with
historical facts about the place.
Having satisfied her curiosity for history, Tracy now
wants to visit a more modern museum. The Science
Museum is next on her agenda.
Links:
ARIS – Description and Demo
WWF – Coca-Cola Arctic Home Campaign

Translation On the Go
Tracy was a tourist in a fascinating but strange new
country. Among the many things that were foreign to
her was the language of this new place. She didn’t
understand it at all!
Tracy decides to use the translation app on her
mobile device to scan printed materials such as signs,
directions, or menus, and have them translated into
her native language.
This makes her feel a lot more comfortable as she
explores her new surroundings with more confidence
and enjoyment.
Links:
Google Translate vs. „La Bamba”
Can Your Phone Translate Sings On The Fly?
Speak Every Language with Real-Time Translation!
Real Time AR Translator
Wearable Translator Glasses unveiled in Japan

Access to Interactive Dining and
Entertainment Choices
All this hectic sightseeing, walking around, and
assimilating new facts has made Tracy tired and
hungry! She decides to take a break to relax and
enjoy a good meal.
A friend who had visited this city earlier had told Tracy
about this nice, fancy restaurant which she is sure to
like.
She types in the name of the restaurant into her
smartphone. When the restaurant pops up, Tracy
takes an AR tour of the restaurant’s premises.
Looking at all that delicious-looking food has made
Tracy so hungry that she quickly goes through their
virtual menu, so that she can order lunch before she’s
even entered the restaurant!
Links:
Digital Restaurant Menu – iMenuCard

Interactive AR: Ordering a Meal
Since Tracy already knows what the restaurant has
on offer, she sits down at the table she is shown to,
and starts communicating with the glass table to open
the menu.
She places her fingers on the glass table and starts to
look through the menu. She moves from starters to
mains to beverages. Finally, she chooses the dishes
she wants.
From the interactive menu, Tracy checks the portions
and overall look of the dishes, and is very happy with
what she sees.
Eventually, she places her finger to the left of the
screen to inform the waiter that she’s ready to place
her order.
Links:
Corning Gorilla Glass 5: Taking Tough to New Heights
A Digital Journey Inside Corning Gorilla Glass

Interactive AR: Back to the Hotel Room
After her big lunch, Tracy heads back to the hotel to
rest for a while.
Once in her room, she lies on the bed and turns on
the TV. To her surprise, yet another new AR app pops
up!
Since this was her first visit to the city, the hotel app
was telling her the most popular tourist spots to visit,
the best sightseeing attractions, and the best places
to eat at for the whole duration of her stay.
Tracy’s hotel had her entire itinerary planned out to
the last detail. Thanks to this AR app, she was about
to enjoy one of the best holiday experiences of her
life!
Links:
Hotels now! – Augmented Reality at HRS

THANK YOU!
FOR QUERIES, WRITE TO:
MAREK HYLA
MANAGEMENT CONSULTING SENIOR PRINCIPAL
TD&L GLOBAL INNOVATION CENTER LEAD
MAREK.HYLA@ACCENTURE.COM