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This is a presentation I made outlining revision and editing strategies based on the 6 Traits and other approaches. The workshop was part of the National High School Journalism Conference on 10 November 2016 in Indianapolis. Co-presented with Steve Peha. For more writing tips, download the companion packet at http://bit.ly/TWFReviseEdit, or buy Be a Better Writer (co-written by Steve and me) at www.babw.me.
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This presentation by Margot Lester was originally presented at the National High School Journalism Convention in 2023. Though pegged to high school journalists focusing on environmental and climate writing, the guidance is applicable to anyone writing about anything involving data.
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Recommended
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Daniel Downs
This keynote was presented in November, 2009 at the School of Visual Arts UX lecture series. It discusses NPR's 2009 redesign, highlighting UX, visual design and CMS strategies.
Redesigning NPR.org
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David Wright
This is a presentation I made outlining revision and editing strategies based on the 6 Traits and other approaches. The workshop was part of the National High School Journalism Conference on 10 November 2016 in Indianapolis. Co-presented with Steve Peha. For more writing tips, download the companion packet at http://bit.ly/TWFReviseEdit, or buy Be a Better Writer (co-written by Steve and me) at www.babw.me.
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The Word Factory - B2B & B2C content marketing, brand journalism and consulting
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Everything Old is New Again: Getting the Most Out of Your Email Newsletters
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Georgiana Cohen
Information is at its most useful when it’s clear, consistent, orderly, organized—in other words, when it’s well-structured. And well-structured web content not only brings a bucketful of benefits to the user experience, but also delivers a deeper understanding of the content to us, the web professionals building that user experience. Learning to focus on structural considerations—how content is built, organized, and connected across the experience—can change the way we work, fostering a more collaborative redesign process and enabling us to better execute our strategies. Using examples from several universities that recently overhauled their sites, this talk shows how structural approaches to content can: * Make content easier to understand (and improve!) * Enhance communications with stakeholders and across teams * Lay a foundation to support future development, editorial work, and governance plans
Confab Higher Ed 2016: Better Strategy Through Structure
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Lisa Maria Martin
Slides from my talk about the difference between content and platform design and why it is essential to understand the difference. It explains why designers are uniquely qualified to solve some of the toughest problems facing newsrooms today. This talk explores how platform design is the new battleground for audience retention and how designers play a crucial role in building successful digital products.
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The Word Factory - B2B & B2C content marketing, brand journalism and consulting
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Learn the traits of powerful persuasive and opinion writing plus a quick strategy to help you harness that power to make your point and make it matter. Previous versions of this deck have amassed almost 16,500 views here on SlideShare! Thanks, folks!
Persuasive Writing: Capture the Power of Your Ideas
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The Word Factory - B2B & B2C content marketing, brand journalism and consulting
Two proven pre-writing strategies to capture key concepts, relevant details and help you become a better writer. Excellent for business writing, including reports, thought leadership and sales content.
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The Word Factory - B2B & B2C content marketing, brand journalism and consulting
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The Word Factory - B2B & B2C content marketing, brand journalism and consulting
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How to Write a Public Service Announcement
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The Word Factory - B2B & B2C content marketing, brand journalism and consulting
Tips and techniques for finding sources and getting them to talk from professional journalists. Though designed for the National High School Journalism Convention, the advice is applicable to anyone who has to do interviews, especially people new to reporting, brand journalism and content marketing.
Journalism: How to get sources talking
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The Word Factory - B2B & B2C content marketing, brand journalism and consulting
This workshop was presented at the 2017 National High School Journalism Convention to outline some of the unique tasks digital journalists must complete that their print and broadcast counterparts may not.
8 Tasks for Digital Journalists
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The Word Factory - B2B & B2C content marketing, brand journalism and consulting
This is a presentation developed for the 2017 National High School Journalism Convention to help students learn how to be more discerning in their backgrounding and researching to avoid citing sources that are biased or unreliable.
Doing Credible Background Research in a Fake News World
Doing Credible Background Research in a Fake News World
The Word Factory - B2B & B2C content marketing, brand journalism and consulting
This is a presentation I made at the 2017 National High School Journalism Convention to help scholastic journalists leverage cognitive diversity to improve their news and opinion planning and reporting.
How Diverse Thinking Produces Better Reporting
How Diverse Thinking Produces Better Reporting
The Word Factory - B2B & B2C content marketing, brand journalism and consulting
This is a presentation I made at the 2017 National High School Journalism Convention to help scholastic journalists integrate different and more diverse perspectives and sources into their reporting. Download the presenter notes (that provide a lot more context) here: http://bit.ly/NHSJC-Sources.
How to Improve Source Diversity
How to Improve Source Diversity
The Word Factory - B2B & B2C content marketing, brand journalism and consulting
Learn how to make web and digital writing more effective using the 6 Trait Writing model. Prepared for the 2017 National High School Journalism Convention. Download presenter notes here: http://bit.ly/NHSJC-6Traits, and get more tips at www.thewordfactory.com/our-blog or in our award-winning book, Be a Better Writer (babw.me)
6 Traits of Effective Digital Writing
6 Traits of Effective Digital Writing
The Word Factory - B2B & B2C content marketing, brand journalism and consulting
This is a workshop I presented with Steve Peha on ledes, nut grafs and 25 styles of story openings for the National High School Journalism Conference in Indianapolis on 11 November 2016. For more writing tips visit www.thewordfactory.com/our-blog or buy our book, Be a Better Writer, at www.babw.me.
Ledes & Nut Grafs: New Tools for Better Beginnings
Ledes & Nut Grafs: New Tools for Better Beginnings
The Word Factory - B2B & B2C content marketing, brand journalism and consulting
This is a workshop I presented on editorial, opinion and advocacy writing for the 2017 National High School Journalism Conference. Download step-by-step instructions for using the strategy outlined in this deck at http://bit.ly/Writing4Advocacy.
Opinion & Editorial Writing: The Power of Your Ideas
Opinion & Editorial Writing: The Power of Your Ideas
The Word Factory - B2B & B2C content marketing, brand journalism and consulting
Learn the three core elements for effectively communicating change initiatives, including Lean, Agile or Balanced Scorecard adoptions. Go here to download the full text version with slides and presenter notes: https://ttms.box.com/s/7iu9yyv4asc3703q2wts.
Communicating for Change: Focus, Clarity, Transparency
Communicating for Change: Focus, Clarity, Transparency
The Word Factory - B2B & B2C content marketing, brand journalism and consulting
This slide deck shares the most basic information for nonprofit leaders new to social media. For more tips, visit http://www.thewordfactory.com/category/social-media-2/. Download the two-page handout: https://ttms.box.com/s/l7h74pxxqmoro9h9asl86re64suesoj1
A Social Media Primer for Non-Profits
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The Word Factory - B2B & B2C content marketing, brand journalism and consulting
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How to Hold on to Freelance Writing Talent
How to Hold on to Freelance Writing Talent
The Word Factory - B2B & B2C content marketing, brand journalism and consulting
I created this deck for a cover letters workshop at UNC-Chapel Hill. It showcases the traits of successful cover letters and walks through a quick strategy for writing them quickly and effectively. Download the companion workbook at http://bit.ly/HeelsCoverLetters.
How to Write Better Cover Letters With Less Pain and Suffering
How to Write Better Cover Letters With Less Pain and Suffering
The Word Factory - B2B & B2C content marketing, brand journalism and consulting
Invigorate your content with a better opening. Here are 36 ideas to get you started.
Effective openings 36 ways to start an article
Effective openings 36 ways to start an article
The Word Factory - B2B & B2C content marketing, brand journalism and consulting
This is an updated version of the very popular Power of Your Ideas deck. Download the accompanying handouts, including examples of successful content and set-by-step instructions, at bit.ly/ChamberAdvocacy.
Advocacy: Make your point. Make it matter. Make it fast.
Advocacy: Make your point. Make it matter. Make it fast.
The Word Factory - B2B & B2C content marketing, brand journalism and consulting
Tips for choosing social media channels and writing great content to help you build your residential real estate business.
Location. Location. Location. Putting your RE brokerage on the social media map.
Location. Location. Location. Putting your RE brokerage on the social media map.
The Word Factory - B2B & B2C content marketing, brand journalism and consulting
More from The Word Factory - B2B & B2C content marketing, brand journalism and consulting
(20)
Persuasive Writing: Capture the Power of Your Ideas
Persuasive Writing: Capture the Power of Your Ideas
Smart Starts: 2 Strategies to Create Relevant Content Fast
Smart Starts: 2 Strategies to Create Relevant Content Fast
Advice for brand communication during the pandemic
Advice for brand communication during the pandemic
Smart Starts: Strategies for organizing your thoughts
Smart Starts: Strategies for organizing your thoughts
How to Write a Public Service Announcement
How to Write a Public Service Announcement
Journalism: How to get sources talking
Journalism: How to get sources talking
8 Tasks for Digital Journalists
8 Tasks for Digital Journalists
Doing Credible Background Research in a Fake News World
Doing Credible Background Research in a Fake News World
How Diverse Thinking Produces Better Reporting
How Diverse Thinking Produces Better Reporting
How to Improve Source Diversity
How to Improve Source Diversity
6 Traits of Effective Digital Writing
6 Traits of Effective Digital Writing
Ledes & Nut Grafs: New Tools for Better Beginnings
Ledes & Nut Grafs: New Tools for Better Beginnings
Opinion & Editorial Writing: The Power of Your Ideas
Opinion & Editorial Writing: The Power of Your Ideas
Communicating for Change: Focus, Clarity, Transparency
Communicating for Change: Focus, Clarity, Transparency
A Social Media Primer for Non-Profits
A Social Media Primer for Non-Profits
How to Hold on to Freelance Writing Talent
How to Hold on to Freelance Writing Talent
How to Write Better Cover Letters With Less Pain and Suffering
How to Write Better Cover Letters With Less Pain and Suffering
Effective openings 36 ways to start an article
Effective openings 36 ways to start an article
Advocacy: Make your point. Make it matter. Make it fast.
Advocacy: Make your point. Make it matter. Make it fast.
Location. Location. Location. Putting your RE brokerage on the social media map.
Location. Location. Location. Putting your RE brokerage on the social media map.
Download now