Maria Eizaguirre

Madrid Area, Spain Spain

Marketing Director at IE University

Advertising / Marketing / PR

Top-performing insights/marketing professional with over 15 years of experience, specialist in identifying and understanding consumer trends and consumer needs, and applying that knowledge in Category growth and brand activation processes in order to maximize sales. Solid Insights & Strategy background in FMCG, having spent 8 years at Kraft Foods, in positions of increasing responsibility and ultimately leading the Innovation CI function for a category across the EU. Strong academic bias prompted a career change to the Education sector to implement the Insights function in a university setting, helping to increase its relevance as a business partner and aiding all Marketing efforts. Since...