Overview of practical examples The measuring, gathering, analysis, and reporting of internet data for the goals of comprehension and optimization is known as web analytics. Web Analytics PPT with practical examples. This PowerPoint presentation on web analytics was pre-written. This implies that you can use our slides as a starting point for discussions with your friends.

1. Web
Analytics
By Your: mariam
mohammed

2. Web Analytics
The technique of studying website visitors' activity is known as web analytics.
To assess web activity, including the use of a website and its elements, such
as webpages, photos, and videos, this requires tracking, evaluating, and
reporting data.

3. Explain the entire process of integrating the Google analytics with the website
stepwise process?
The first step you’ll need to do is find your tracking ID, which is a unique ID created for your Google
Analytics account.
To get your tracking ID, follow these steps:
1. Log in to your Google Analytics account
2. On the bottom left-hand side of the page, click Admin
3. From the left column titled Account, select an account from the dropdown menu
4. From the middle column titled Property, select a property from the dropdown menu
5. Under the Property column, click Tracking Info > Tracking Code
6. Your website’s unique tracking ID is shown at the top of the page under Tracking ID and starts with
UA

4. Explain the entire process of integrating the Google analytics with the website
stepwise process?
Google Tag Manager
1. In GTM, select Create Tag and choose Google Analytics
2. Then select Universal Analytics
3. Name your tag, preferably something related to Google Analytics (like GA). Add your Google
Analytics property ID or gaProperty variable.
4. Choose the Track Type (i.e. Page View)
5. Choose your firing triggers such as All Pages, which the tag will fire the tracker on every page of your
website

5. What is UTM Tracking and how will you create different tracking for the below sources?
Facebook Email Google Adwords
Urchin Tracking Module parameters are five variants of URL parameters used by
marketers to track the effectiveness of online marketing campaigns across traffic sources
and publishing media.
UTM Tracking for Email
● utm_medium = email
● utm_campaign = Widget Factory Annual Clearance Sale
● utm_content = Widget Factory Annual Clearance Sale
● utm_source = Email newsletter software
● utm_term = Buy a red widget

6. UTM Tracking for Google Ads
● utm_medium = CPC
● utm_source = Google ads
UTM Tracking for Facebook
● utm_medium=social
● utm_source=facebook

7. Explain the process of giving access to google analytics property
and give access to the below ID?
1.1) Step 1 – Login
1.2) Step 2 – Admin
1.3) Step 3 – Selecting The Account You Want to Give Access
To
1.4) Step 4 – User Management
1.5) Step 4 – Adding Users email ID
Sachin.selvaraj02@gmail.com

8. Explain what is traffic acquisition and how would you analyse the
numbers flowing in there
Internet search companies pay affiliates and online businesses for bringing visitors
to their websites through traffic acquisition expenses. For companies like Google
and Yahoo that offer internet search, TAC is a significant source of spending.