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Každý ma mobil,
tak prečo to nevyužiť?
Marián Chovanec a mobilný marketing
• 2004 – 2009: blue orange (Digital Virgo) – SMS súťaže a hlasovania,
SMS platby, reklamné SMS, SMS brány;
• 2010 – 2013: ASMS – SMS súťaže a hlasovania, SMS platby, reklamné
SMS;
• Od 2010: NAIMAR – SMS brána pre hromadnú komunikáciu;
• Od 2013: goodgames – SMS súťaže a hlasovania, SMS platby, priame
mobilné platby (DCB).
Komunikácia
• Výmena informácií obyčajne prostredníctvom spoločnej sústavy symbolov.
• Sociálna interakcia, pri ktorej sa vedome alebo nevedome, verbálne alebo
neverbálne odovzdávajú informácie.
- wikipedia -
Marketingová komunikácia
• Proces, ktorý efektívne sprostredkováva tok informácií medzi podnikom a
jeho cieľovým trhom so širokou verejnosťou.
• Komunikovať znamená správne odovzdať informácie, ktoré môžu byť
odovzdávané v rôznej forme, a to slovom, písmom, symbolmi, alebo
znakmi.
• V tomto procese existujú štyri prvky komunikácie:
• Zdroj – osoba, alebo skupina, ktorá vysiela správu (odosielateľ, komunikátor);
• Prijímateľ – osoba, alebo skupina, ktorá prijíma správu (prijímateľ, adresát);
• Správa – vysielané symboly, súbory symbolov;
• Komunikačný kanál – prostriedok prenosu správ (médium).
- wikipedia -
Zdroj - Prijímateľ
Nástroje
vs.
SMS
Čo potrebujete?
Možnosti
• Bez Vašej manuálnej práce.
• Počet znakov: 160 .... a viac.
• Ľúbozvučná slovenčina.
• Poznáte najvhodnejší čas oslovenia príjemcu?
• Nezabudnite sa predstaviť.
• Bola či nebola správa doručená?
• Čakáte odpoveď?
Typické využitie
• Príklad 1 – benzínka
• Príklad 2 – obecný úrad
• Príklad 3 – cukrovar
• Príklad 4 – mobilná appka
• Príklad 5 – brigádnici
Ďakujem za pozornosť
Ing. Marián Chovanec
+421 911 55 81 65
chovanec@naimar.sk
www.naimar.sk

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  • 1. Každý ma mobil, tak prečo to nevyužiť?
  • 2. Marián Chovanec a mobilný marketing • 2004 – 2009: blue orange (Digital Virgo) – SMS súťaže a hlasovania, SMS platby, reklamné SMS, SMS brány; • 2010 – 2013: ASMS – SMS súťaže a hlasovania, SMS platby, reklamné SMS; • Od 2010: NAIMAR – SMS brána pre hromadnú komunikáciu; • Od 2013: goodgames – SMS súťaže a hlasovania, SMS platby, priame mobilné platby (DCB).
  • 3. Komunikácia • Výmena informácií obyčajne prostredníctvom spoločnej sústavy symbolov. • Sociálna interakcia, pri ktorej sa vedome alebo nevedome, verbálne alebo neverbálne odovzdávajú informácie. - wikipedia -
  • 4. Marketingová komunikácia • Proces, ktorý efektívne sprostredkováva tok informácií medzi podnikom a jeho cieľovým trhom so širokou verejnosťou. • Komunikovať znamená správne odovzdať informácie, ktoré môžu byť odovzdávané v rôznej forme, a to slovom, písmom, symbolmi, alebo znakmi. • V tomto procese existujú štyri prvky komunikácie: • Zdroj – osoba, alebo skupina, ktorá vysiela správu (odosielateľ, komunikátor); • Prijímateľ – osoba, alebo skupina, ktorá prijíma správu (prijímateľ, adresát); • Správa – vysielané symboly, súbory symbolov; • Komunikačný kanál – prostriedok prenosu správ (médium). - wikipedia -
  • 7. SMS
  • 9. Možnosti • Bez Vašej manuálnej práce. • Počet znakov: 160 .... a viac. • Ľúbozvučná slovenčina. • Poznáte najvhodnejší čas oslovenia príjemcu? • Nezabudnite sa predstaviť. • Bola či nebola správa doručená? • Čakáte odpoveď?
  • 10. Typické využitie • Príklad 1 – benzínka • Príklad 2 – obecný úrad • Príklad 3 – cukrovar • Príklad 4 – mobilná appka • Príklad 5 – brigádnici
  • 11. Ďakujem za pozornosť Ing. Marián Chovanec +421 911 55 81 65 chovanec@naimar.sk www.naimar.sk