Windows have become more and more important and sophisticated with time. Your window display define the IDENTITY of your store and must attract customers to come inside. An eye-catching display is an effective way to STOP PEOPLE and INVITE THEM TO COME IN. HERE 5 BASIC RULES

1. 5 BASIC RULES
MAKE YOUR WINDOW SELL
Make Your Window Sell™

2. SHOP WINDOWS have become more and more
important and sophisticated with time.
Whether we are talking about a boutique, small shop
or a chain of stores with hundreds of locations, it’s
important to master the art of WINDOW DISPLAY.
Make Your Window Sell™

3. Your shop windows define the IDENTITY
of your store and must attract
customers to come in your store.
An eye-catching display is an effective way to STOP
PEOPLE and COME IN.
Make Your Window Sell™

4. HOW TO ATTRACT PEOPLE IN FEW SECONDS?
HERE 5 BASIC RULES
Make Your Window Sell™

5. 1. KEEP IT CLEAN
Keep the window clean to maximize their effectiveness.
Nothing ruins the image of your store more than a dirty window
It is important to keep the glass clean (inside and out), as well as
make sure that the floor is not dusty and mannequins, displays
and products are always cared for.
Make Your Window Sell™

6. 2. LIGHT UP
Your windows deserve the right light up day and night
to show your offer at its best.
Good lighting during the day is important as it helps preventing
reflections and shadows that may limit the effectiveness of your
window.
When the store is closed a well illuminate windows makes your
marketing and communication continues even while shop is closed.
Make Your Window Sell™

7. 3. ATTRACK
It takes just few seconds to grab the attention of passers-by
through the window of your store.
Otherwise they’ll walk away and you'll lose a sale.
Your window needs to be more attractive and sharper than those
of the competitors around your area.
Make Your Window Sell™

8. 4. CHANGE QUICKLY
The changing of your window must be according to passers-by.
For a shop located on a busy street is important to change
windows displays often, in this way you can attract more frequent
passers-by.
Change the set-up at least once a month and do product rotation
every 10 days or two weeks.
An yearly windows plan would be really helpful in this.
Make Your Window Sell™

9. 5. GET INSPIRED
Imitation is the greatest form of flattery, but emphasize your own
potential is even better!
Take a tour and see all the stores in your area: you can see many
different windows and good ideas to inspire you.
Don’t just copy what they do, note what they are different from you
and try to understand what you can do differently from them to
attract more customers coming into your store.
Make Your Window Sell™

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Make Your Window Sell™