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Astuces marketing -  Intriguez vos futurs lecteurs
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Astuces marketing - Intriguez vos futurs lecteurs

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Faire la promotion de votre livre ou de votre blog vous embête ? Juste le mot "Marketing" vous donne des maux de tête ? Pourtant, vous avez pris conscience que si vous n’agissez pas, les lecteurs ne vous découvriront probablement pas tout seuls et que la liste d’abonnés de votre blog va demeurer passablement minimaliste.
Bien des livres ont été publiés sur les stratégies de marketing en général, mais il existe de petites astuces toutes simples pour attirer un flot continu de trafic vers votre livre ou votre blog. Vous faites la mise en place une fois et elles travaillent pour vous au fil du temps sans que vous n’ayez plus à lever le petit doigt. Sauf bien sûr, pour répéter l’opération avec un sujet différent, mais toujours en lien avec vos livres et votre blog.
Dans ce MINI guide que j’ai conçu par paresse, oui, oui, par paresse, je mets à votre disposition des stratégies de marketing que j’utilise depuis plusieurs années avec succès : le partage de contenu sur des sites dédiés. J’aurais aimé disposer d’un tel guide pratique en 2008. Comme, à ma connaissance, il n’existe pas, j’ai décidé de l’écrire et ainsi je n’aurai plus à fouiller à droite et à gauche pour retrouver les ressources gratuites qui m’intéressent et que j’aime avoir à la portée de la main dans un seul endroit.
L’avantage pour vous ?
C’est comme si vous regardiez par-dessus mon épaule et que vous aviez accès à toutes les découvertes qui s’empilent sur Evernote, dans mon ordinateur.

Publié dans : Marketing
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Astuces marketing - Intriguez vos futurs lecteurs

  1. 1. http://marie-bo.com Évitez les gros blocs de texte, surtout sur les réseaux sociaux.
  2. 2. http://marie-bo.com Pourquoi ? L’attention est brève chez les internautes.
  3. 3. http://marie-bo.com Pour un guide pratique : parlez des avantages pour le lecteur.
  4. 4. http://marie-bo.com Pour la fiction : évoquez le suspense, le destin de vos personnages.
  5. 5. Méfiez vous des pièges de l’autofiction : trop mettre l'accent sur le rôle de victime. http://goo.gl/6sNmHt
  6. 6. Pourquoi ? Nous avons tous des squelettes dans le placard. http://goo.gl/6sNmHt
  7. 7. Posez des questions, suivies du lien avec votre livre. http://goo.gl/6sNmHt
  8. 8. http://goo.gl/6sNmHt Proposez des citations brèves, suivies du lien avec votre livre.
  9. 9. Utilisez l'humour… http://goo.gl/6sNmHt
  10. 10. Proposez des montages rigolos… http://goo.gl/6sNmHt
  11. 11. http://goo.gl/6sNmHt Pour en savoir plus…
  12. 12. http://goo.gl/6sNmHt « Comme si vous regardiez par-dessus mon épaule et que vous aviez accès à toutes les ressources classées dans mon fichier Evernote, sur mon ordinateur.»
  13. 13. • MarieBo sur Facebook Blogs • http://le-journal-personnel.com • http://marie-bo.com • http://mariebosolutions.com MarieBo sur Amazon • 50 recettes de smoothies santé minceur • Astuces marketing pour les auteurs et les blogueurs • Smoothies minceur gourmands

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