In this talk we'll go over a few interesting things from Google's Quality Raters' Guidelines including: -Reputation as a ranking factor -Google LOVES User generated content -Trust is a massive ranking factor

1. Dr. Marie Haynes
@marie_haynes
MARIE HAYNES CONSULTING INC.
Super Practical
Nuggets from Google’s
Quality Raters’
Guidelines.

2. MARIE HAYNES CONSULTING INC
Specializing in site quality reviews

3. What are
the
Quality
Raters’
Guidelines?

4. In 2013, we published our human rating
guidelines to provide transparency on how
Google works and to help webmasters
understand what Google looks for in web
pages.
—
https://webmasters.googleblog.com/2015/11/up
dating-our-search-quality-rating.html

5. Reputation
is a
Ranking
Factor?

6. Use reputation research to find out what
real users, as well as experts, think about
a website.
—QRG Section 2.6.1

7. The LOW rating should be used if the
website or the creator of the main content
has a mildly negative reputation.
—QRG Section 6.5

9. Mentioned in QRG as sources of review
info:

11. Please consider very low ratings
on the BBB site to be evidence
for a negative reputation
—QRG Section 2.6.4

13. (Traffic estimates from SEMRush.com)

15. Some types of pages could potentially
impact the future happiness, healthy,
financial stability, or safety of users.
—QRG Section 2.3 –
Your Money or Your Life (YMYL) Pages

16. UGC
is
GREAT!

24. E-A-T
Expertise
Authoritativeness
Trust

25. High Level of Expertise, Authoritativeness
and Trustworthiness
—QRG Section 4.1 –
Characteristics of a High Quality Page

26. An inadequate level of Expertise,
Authoritativeness and Trustworthiness
—QRG Section 6.0 –
Characteristics of a Low Quality Pages

27. Is it possible to improve your
E-A-T?

28. Yes.
But it’s
difficult!

30. See if there is a Wikipedia article or news
article from a
well known news site
—QRG Section 2.6.4 –
How to search for reputation information

33. For content creators, look for biographical
data and other sources that are not written
by the individual
—QRG Section 2.6.4 –
How to search for reputation information

44. August 1, 2018
algorithm update:
TRUST

51. The article itself is well researched with
appropriate references cited.
—QRG Section 10.1

52. Good SEO in 2018:
Making a website/
business that
people
TRUST
and recognize as
an AUTHORITY
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