Presentation given by Marieke Guy, UKOLN at the JISC Conference 2011 on Tuesday 15th March 2010. Presentation is part of a workshop facilitated by Marieke Guy & Brian Kelly (UKOLN) and Paul Shabajee, (ILRT) entitled Amplified events, seminars, conferences What? Why? How? (http://www.jisc.ac.uk/events/2011/03/jisc11/programme/3amplifiedevents.aspx)